Unlocking Sales Success with Dave Mattson
Construction DisruptionJune 12, 2024
53:3373.55 MB

Unlocking Sales Success with Dave Mattson

In this episode of the Construction Disruption podcast, hosts Todd Miller and Seth Heckaman dive into the psychology and methodology of effective sales with Dave Mattson, CEO of Sandler Training. Discover how Sandler's unique approach to sales training, focusing on psychology rather than scripts, helps businesses establish a strong company culture and improve sales outcomes. Dave shares his journey with Sandler, revealing insights into the importance of building trust with clients, the evolution of sales post-COVID, and how AI is shaping the future of the sales process. Whether you're a seasoned sales professional or new to the field, this episode offers valuable takeaways on becoming a successful salesperson and scaling your sales career.


00:48 The Importance of Sales in Business

02:04 Introducing Dave Mattson and Sandler

03:09 Dave Mattson's Journey with Sandler

04:52 Sandler's Global Reach and Focus

05:45 The Sandler Training Experience

10:46 The Success Triangle and Sales Techniques

14:26 The Role of Salespeople in Company Culture

15:08 Sandler's Unique Sales Rules

27:48 Introduction to Leadership Strategies

28:42 Scaling a Business: Key Steps

32:56 Adapting to Change: The COVID-19 Impact

40:09 The Role of AI in Modern Sales

44:52 Advice for Aspiring Salespeople

47:39 Rapid Fire Questions and Conclusion

Connect with David Online

LinkedIn: https://www.linkedin.com/in/dave-mattson-99538612/

Website: https://www.sandler.com/

Email: dmattson@sandler.com

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This episode was produced by Isaiah Industries, Inc.

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