In this episode of Construction Disruption, host Todd Miller from Isaiah Industries and co-host Ryan Bell engage in an insightful conversation with Ashley Moss, owner and president of MRS Roof Pros in Greenville, South Carolina. This episode delves into Ashley's unique journey into the roofing industry, the challenges, and the innovative approaches of her female-led roofing company.
Ashley shares her transformation from an HR assistant to an organizational development specialist, ultimately leading to the creation of MRS Roof Pros in 2025. The discussion explores how Ashley's company differentiates itself by adopting a design-build approach to roofing, focusing on customer partnerships, and using technology to enhance the sales process. From bringing an interior designer’s touch to incorporating customer trust, Ashley’s journey offers a fresh and inspiring perspective on the roofing industry.
Timestamps
00:00 Introduction to Construction Disruption
01:08 Exploring Design-Build Approach in Roofing
01:35 Introducing Ashley Moss of MRS Roof Pros
02:39 Ashley's Journey into Roofing
06:01 Reimagining the Roofing Process
09:47 Challenges in the Roofing Industry
12:33 Future Plans for MRS Roof Pros
15:37 The In-Home Sales Process
21:26 Product Selection and Technology
23:05 Technological Advances in Roofing
23:33 Female Perspective in a Male-Dominated Industry
26:04 Challenges and Surprises in Business
28:42 Inspiration and Mentorship
35:28 Rapid Fire Questions
40:19 Final Thoughts and Farewell
Connect with Ashley Online
LinkedIn:https://www.linkedin.com/in/ashley-moss-a4384452/
Website: https://mrsroofpros.com/
Facebook: https://www.facebook.com/p/MRS-Roof-Pros-61579258323910/?_rdr
Instagram: https://www.instagram.com/mrs_roof_pros/
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This episode was produced by Isaiah Industries, Inc.
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I'm Todd Miller of Isaiah Industries, manufacturer of
Todd Miller:specialty residential metal roofing and other building materials.
Todd Miller:Welcome to Construction Disruption, the show that explores what's new,
Todd Miller:what's next, and what's working in the construction and remodeling worlds.
Todd Miller:Um, I'm really excited about going forward with today's show today.
Todd Miller:But first, let me welcome our co-host, Ryan Bell.
Todd Miller:Ryan, how you doing?
Ryan Bell:I'm doing well, Todd, how are you?
Todd Miller:I'm doing well.
Todd Miller:Also heard something interesting the other day.
Ryan Bell:Please share.
Todd Miller:Yeah, I heard that you can actually skydive, uh, without a parachute.
Ryan Bell:Really
Todd Miller:Um, problem is you can't skydive twice without a parachute.
Todd Miller:Okay, sorry about that.
Ryan Bell:nice there.
Ryan Bell:There is actually, uh, I believe Travis Pastrana jumped out of
Ryan Bell:a airplane without a parachute.
Todd Miller:I have seen some of that.
Todd Miller:Yeah.
Todd Miller:And then, and then the gliding stuff too, where they look like flying
Todd Miller:squirrels until they land someplace.
Ryan Bell:Yep.
Todd Miller:I, I'm gonna, I'm gonna pass.
Todd Miller:I mean, I've been roofing all my life and I still don't like kites particularly,
Todd Miller:so passing Anyway, shall we move ahead?
Ryan Bell:Yes, let's get started.
Todd Miller:Fantastic.
Todd Miller:Well, one of the things I often, um, have talked to roofing contractors about
Todd Miller:over the years is how possibly they could differentiate themselves by taking more of
Todd Miller:a design build approach to roofing, uh, as they talk to their clients rather than a.
Todd Miller:I'm a roofer.
Todd Miller:Here's my price type of approach that so many contractors like to take.
Todd Miller:Um, so today we're going to dig into that with a company that is
Todd Miller:indeed taking a different approach to the benefit of their clients.
Todd Miller:Our featured guest today is Ashley Moss, owner and president of Missus,
Todd Miller:that's MRS, missus Roof Pros based in Greenville, South Carolina.
Todd Miller:With a passion for craftsmanship and a fresh eye for curb appeal.
Todd Miller:Ashley started MRS Roof Pros in 2025 out of her love for the roofing
Todd Miller:industry and her desire to bring a female perspective to the industry.
Todd Miller:MRS Roof Pros believes that a roof is an opportunity to reimagine, um, and re-image
Todd Miller:a home's design, elevate its value.
Todd Miller:And at the same time, protect what matters most.
Todd Miller:All with style and precision.
Todd Miller:Ashley, welcome to Construction Disruption.
Ashley Moss:Thank you.
Ashley Moss:I'm so happy to be here.
Ashley Moss:Todd and Ryan, thank you for having me.
Todd Miller:Well, we are thrilled to have you here and I forgot to tell our
Todd Miller:audience we are doing challenge words again this episode, so y'all can be
Todd Miller:listening for something we may say that is a little bit peculiar and figure out
Todd Miller:if that might be our challenge word.
Todd Miller:So, um, let's move ahead.
Todd Miller:Tell us a little bit, Ashley, how did you fall in love with roofing
Todd Miller:as a profession and as a business?
Ashley Moss:Well, I think like most people, you don't really fall in love with
Ashley Moss:roofing as much as you fall into roofing.
Ashley Moss:Right?
Ashley Moss:That's pretty much what happened to me.
Ashley Moss:It's almost like both of them happened to me.
Ashley Moss:So by that, let me tell you the little story.
Ashley Moss:So about 11, 12 years ago, I was, um.
Ashley Moss:I was, I was looking for something new to do.
Ashley Moss:I hadn't had been in the workforce for a while, and one of my good
Ashley Moss:friends who, our sons played football together, she was working at a roofing,
Ashley Moss:distribute a distribution center.
Ashley Moss:And she said, Hey, we're looking for a part-time file clerk.
Ashley Moss:Is that something you'd be interested in?
Ashley Moss:And I said, sure.
Ashley Moss:I mean, I'm raising four kids.
Ashley Moss:I'm always looking for another way to bring in some sort of income.
Ashley Moss:And so I said, sure, I'll, I'll do that.
Ashley Moss:And so what started out was just as a part-time file clerk in
Ashley Moss:the HR department turned into.
Ashley Moss:A full-time HR assistant position.
Ashley Moss:And then I kind of just as opportunities presented themselves, I just kind
Ashley Moss:of moved into some different roles.
Ashley Moss:And it was actually really great because the distribution company was in its
Ashley Moss:beginning phases, it was growing, so that really lent to some opportunities for me,
Ashley Moss:and I ironically ended up in a position.
Ashley Moss:Um, as their organizational development specialist, which is what I had
Ashley Moss:gotten my degree in, but had never used right, like so many of us.
Ashley Moss:And so with that position, I was able to start creating content
Ashley Moss:training programs for their.
Ashley Moss:Up and coming new managers, their current branch managers, district
Ashley Moss:managers, all those kind of of positions.
Ashley Moss:And so I was creating content training programs and that let me learn more
Ashley Moss:and more about the roofing industry.
Ashley Moss:I got to see.
Ashley Moss:Um, what a distributor saw.
Ashley Moss:I got to meet vendors and manufacturers because of course they're always
Ashley Moss:looking for ways to get people to pay for those trading programs.
Ashley Moss:So I was able to meet a lot of really interesting individuals and
Ashley Moss:some great people in the industry.
Ashley Moss:And I learned more about the products both on the residential
Ashley Moss:and the commercial side.
Ashley Moss:And so that really lent.
Ashley Moss:That, that opening and that that learn uh, that introduction to the roofing industry.
Ashley Moss:And then not only did I start to fall in love with that industry as I think
Ashley Moss:most of us do once we get in it, 'cause you find some really cool people.
Ashley Moss:Um, but I also was able to find my husband and so that's how I also fell in love with
Ashley Moss:roofing as I got to fall in love with him.
Ashley Moss:And he is been in the roofing industry for years, so it's kind of a win-win for me.
Todd Miller:That is awesome.
Todd Miller:I have to think, you know, as you went from distribution and transitioned from
Todd Miller:that into, um, actual contracting, I have to think that somehow, you know,
Todd Miller:you looked at the roofing industry and you saw an opportunity probably to
Todd Miller:better meet homeowner and customer needs.
Todd Miller:Um, can you tell us a little bit about what that opportunity
Todd Miller:was you saw out there?
Ashley Moss:Yeah, we, I, I, I saw an opportunity to create.
Ashley Moss:Kind of a different approach, like we talked about that
Ashley Moss:re-imagining the roofing process.
Ashley Moss:Right?
Ashley Moss:I saw that there was a lack of, I think oftentimes education for the homeowner.
Ashley Moss:They don't know what they don't know, and there's so much more out there now,
Ashley Moss:as you know, as a, as a manufacturer, as a vendor, there's so many more options
Ashley Moss:out there available to the homeowner.
Ashley Moss:And putting a roof on a house is a very big costly investment into your home.
Ashley Moss:And so we saw that.
Ashley Moss:Why not add a little bit more style?
Ashley Moss:Let's add, let's take those options that the manufacturers are creating and let's
Ashley Moss:really put that into the sales process and give our our clients the opportunity to.
Ashley Moss:Put their own stamp on their home, create a little more style with it, right?
Ashley Moss:And so that's kind of the focus that we went with.
Ashley Moss:And we were like, let's add more style, let's add more color, let's add
Ashley Moss:more, you know, pizazz fun into it.
Ashley Moss:And that that also lent itself to a, a slowing down the sales process too.
Ashley Moss:We really want to.
Ashley Moss:Make our customer our partner, you know, this is a big purchase,
Ashley Moss:this is a big investment.
Ashley Moss:You've really gotta trust that person that's coming into your home.
Ashley Moss:And so that's, that's the way we saw it.
Ashley Moss:We're like, let's, let's create a whole different process for a homeowner and,
Ashley Moss:and change kind of what the typical roofing or roofer contractor looks like.
Todd Miller:I love that, and it goes right along with
Todd Miller:something we say all the time.
Todd Miller:I mean, you know, when you look at most homes, exteriors, about
Todd Miller:two thirds of what you see is.
Todd Miller:Roof in a lot of cases.
Todd Miller:And, you know, we would never use the same trim or siding or brick
Todd Miller:colors, all of our neighbors.
Todd Miller:Um, but we always so often use the same roofing.
Todd Miller:So I love what you're doing in terms of pointing that out and
Todd Miller:kind of opening up people's worlds.
Todd Miller:Well, I, I know that as you mentioned, Josh, um, is in the
Todd Miller:business with your husband.
Todd Miller:Um, he is your vice president of operations.
Todd Miller:I'm kind of curious, so, so you're focused a lot on that.
Todd Miller:Customer experience side of things.
Todd Miller:Um, what do Josh's experience and passion bring to your clients?
Ashley Moss:Well, I think for the most part, Josh.
Ashley Moss:Brings a lot of the fun.
Ashley Moss:He is a, he is an extremely energized, uh, positive individual,
Ashley Moss:so I really like that, that he brings a lot of the fun into it.
Ashley Moss:He's very passionate about roofing.
Ashley Moss:He has been in the business for almost 30 years, and he has, he's
Ashley Moss:pretty much been on every angle of it.
Ashley Moss:He's been a contractor before.
Ashley Moss:He's been in the distribution side.
Ashley Moss:He's led.
Ashley Moss:Sales team, so he really can bring knowledge and expertise to
Ashley Moss:a homeowner on, on every angle.
Ashley Moss:You know, what, what do they need?
Ashley Moss:What do they want?
Ashley Moss:What can we offer?
Ashley Moss:And so that's what's really fun is that he brings the expertise, the knowledge.
Ashley Moss:I rely heavily on him for that.
Ashley Moss:Clearly his ability to get on a roof is great.
Ashley Moss:That really helps me out.
Ashley Moss:Um, but it, it is his ex, his expertise and his knowledge, and
Ashley Moss:he's such a great support to me.
Ashley Moss:He builds me up.
Ashley Moss:I just, I, I, there's no one else I would rather do this
Ashley Moss:with than him, so he's great.
Todd Miller:cool.
Todd Miller:Well, it sounds like you're a perfect match pair in a lot of respects then.
Todd Miller:Well, so I'm kind of curious, so we are recording this shortly after, uh, one big
Todd Miller:thing in the news of home improvement was.
Todd Miller:Uh, Renovo Partners, uh, which was owned by venture capital just unexpectedly
Todd Miller:closed up about three or four weeks ago.
Todd Miller:Um, I'm, I'm kind of curious, and maybe it has nothing to do with that, but
Todd Miller:is there anything when you look at the roofing business right now that kind
Todd Miller:of troubles you, I mean advancements or things that are going on out
Todd Miller:there that you feel may not be in the best interest of the property owner?
Ashley Moss:I think pretty much what you just said, you know that that latest.
Ashley Moss:The, the private equity coming in, right?
Ashley Moss:The changes in that thing, I think the biggest concern that
Ashley Moss:we have for our customers is you see that push for volume, right?
Ashley Moss:They just wanna get in, they wanna get a roof sold.
Ashley Moss:There's no care or concern about what the homeowner wants.
Ashley Moss:Um, they just look at what they need and, and oftentimes I think there's,
Ashley Moss:you know, like in any industry though, there's always a typical.
Ashley Moss:The bad seed, the one that doesn't do what they're gonna
Ashley Moss:say they're, they're gonna do.
Ashley Moss:And, and we have personally had customers who said, okay, you're
Ashley Moss:the third roofer I've called.
Ashley Moss:Right?
Ashley Moss:Other roofers have told me I need a whole new roof.
Ashley Moss:I don't know if I believe 'em.
Ashley Moss:Is that right?
Ashley Moss:And so that gives us an opportunity to, to show them, okay, yes, they
Ashley Moss:were right, or no, they weren't.
Ashley Moss:Right.
Ashley Moss:Right.
Ashley Moss:So we're trying to change the reputation, trying to bring that
Ashley Moss:trustworthiness, that honesty.
Ashley Moss:Mostly the transparency back into the, into the roofing field.
Ashley Moss:And so I think that's also why, because you do, you see this big push now for,
Ashley Moss:um, for, for volume, let's just get a
Ashley Moss:roof.
Ashley Moss:Let's just fla the same thing up.
Ashley Moss:Let's keep going.
Ashley Moss:And I'm like, I'm like, all righty, then let's totally take it down.
Ashley Moss:Let's slow it down a little bit.
Ashley Moss:Let's change the process.
Ashley Moss:And that's also, once again, wanting to reimagine that roofing
Ashley Moss:experience for our homeowners.
Ashley Moss:So.
Todd Miller:Yeah, that's cool.
Todd Miller:And you know, I think that I'm not gonna bash private equity too much, but I, I do
Todd Miller:think when they get involved, everything.
Todd Miller:Boils down to numbers for them.
Todd Miller:Um, and, and that's not just their sales and their profits, but you
Todd Miller:know, it's like you're saying, we just wanna go out there and sell as
Todd Miller:many rifs as, as we possibly can.
Todd Miller:And, uh, I think that's tough.
Todd Miller:I know that, um, Scott Clifton, who is one of our territory managers,
Todd Miller:uh, I know you work with Sam Knight in your area, but, uh, Scott is our
Todd Miller:territory manager for the New England States and, uh, he has recently.
Todd Miller:Crafted some talking points that he's sharing with contractors
Todd Miller:about how to differentiate yourself from those companies that may be
Todd Miller:driven, may be driven or owned by that, uh, private equity group.
Todd Miller:And, um, really it's been re well received by a lot of contractors to see
Todd Miller:the, the talking points he's sharing.
Todd Miller:I'm kind of curious, as you look at, um, MRS Roof Bros, what are
Todd Miller:your dreams for your company?
Todd Miller:I think I maybe even saw where, you know, you wanna get more into other
Todd Miller:types of home improvements as well.
Todd Miller:Uh, tell us a little bit about that.
Ashley Moss:Yes.
Ashley Moss:We've got, we're really excited about what and where we wanna take MRS Roof pros.
Ashley Moss:And we're actually already starting that.
Ashley Moss:I mean, you're, you're, you're, you're spot on.
Ashley Moss:We've actually started to create a, a whole new series that we're
Ashley Moss:doing called Making it Home.
Ashley Moss:Where we're gonna do a lot of social media and draw in more of the exterior design.
Ashley Moss:'cause we have a full-time interior designer on staff and originally
Ashley Moss:we kind of just had him, Hey, place your eyes on our customer's roof.
Ashley Moss:Give us a couple of color choices or a different material choice so
Ashley Moss:that way you as a homeowner get a professional kind of a viewpoint, which.
Ashley Moss:Is also why that helps differentiate who we are as, as you know, MRS
Ashley Moss:Roof Pros.
Ashley Moss:But we also, um, want to continue that.
Ashley Moss:We wanna take it from the roof to the rooms.
Ashley Moss:We want to be your one stop shop, right?
Ashley Moss:Because.
Ashley Moss:Our biggest goal when we're meeting with a customer is to gain their trust, right?
Ashley Moss:We wanna partner with our customers, and so if we can partner with 'em
Ashley Moss:and we can gain that trust with 'em, then we've got our foot in the door.
Ashley Moss:And as I'm sure you guys probably know yourself, like with a lot of contractors,
Ashley Moss:when you're in there and you're spending time with that homeowner and you're
Ashley Moss:listening to what their concerns are.
Ashley Moss:We've had people talk about all sorts of things.
Ashley Moss:They're like, okay, I've got a leaky window and I don't know about this
Ashley Moss:siding, and why is my stove not working?
Ashley Moss:And all sorts of weird questions.
Ashley Moss:But that also gives us another opportunity to say, Hey, you know.
Ashley Moss:Let's look at other things that we can help you with, or let's talk about your
Ashley Moss:other needs you might have and, and we are partnering with a lot of very
Ashley Moss:reputable contractors here that we can help with painting with, with siding,
Ashley Moss:with gutters, with remodeling, right.
Ashley Moss:And that's also wanting to pull that interior designer in to continue
Ashley Moss:that so we can kind of touch.
Ashley Moss:Everything that a homeowner might need, and when we can be their go-to person
Ashley Moss:where they feel like they have that, that confidence and that trust already built.
Ashley Moss:So yeah, and then also we would really love to see, let's
Ashley Moss:take this brand of and of MRS
Ashley Moss:Roof pros of that female focused, and let's take it across the country.
Ashley Moss:We'd love to see.
Ashley Moss:Dots, you know, all over the map as well.
Ashley Moss:'cause having worked with that distribution company, we do know
Ashley Moss:a lot of talented women and men in the industry that we know would
Ashley Moss:do fantastic in other markets.
Ashley Moss:So that's kind of the really big, long-term picture.
Ashley Moss:But, um, that, that would also be something we would really
Ashley Moss:enjoy doing and working on.
Todd Miller:It makes every bit of sense once you've established those
Todd Miller:relationships and got that trust going, um, to be able to bring other products and
Todd Miller:other, uh, trades to those folks as well.
Todd Miller:So I wanna talk a little bit about the in-home sales process.
Todd Miller:Um, you use and, you know, you talk about slowing down that process and, uh, gotta
Todd Miller:be honest, that's the exact opposite of what I see most contractors wanting to do.
Todd Miller:They just wanna speed it up and push it through.
Todd Miller:So, um, what.
Todd Miller:Does slowing down the process mean to you, and how do your customers respond to that?
Ashley Moss:The biggest thing about slowing down the process for us is
Ashley Moss:really taking the time to listen.
Ashley Moss:Um, I think that goes back to kind of what we were talking about, that volume
Ashley Moss:that a lot of companies are trying to do.
Ashley Moss:They wanna get in, they wanna get out, they wanna sell what they
Ashley Moss:typically know, and we really try to.
Ashley Moss:Pause before we even meet with our clients as we're getting ready
Ashley Moss:to walk in and, and meet them and have a conversation with them.
Ashley Moss:We really try to calm ourselves and slow ourselves down and really pay attention
Ashley Moss:to what they're saying because oftentimes.
Ashley Moss:What they think their issue is may not necessarily be what their issue
Ashley Moss:is or what they think they want isn't necessarily what they need.
Ashley Moss:And so we spend a lot of time having that conversation with them and, and
Ashley Moss:allowing them to talk and allowing them to share what their concerns are.
Ashley Moss:And this also gives us an opportunity to really get to know.
Ashley Moss:What, what their long-term goals are with their home, or what
Ashley Moss:their financial situation is, or what their family situation is.
Ashley Moss:Um, you, you'd be surprised at how, how much people really wanna
Ashley Moss:share or, you know, wanna be heard.
Ashley Moss:And so that's our biggest thing, is really just taking the time to really understand
Ashley Moss:what they're doing, what, what their, what their needs are, what their wants are.
Ashley Moss:Just listening to, to what their concerns are.
Ashley Moss:And that's been very well received.
Ashley Moss:Um, I feel like lots of times our customers are just, they, they're happy.
Ashley Moss:They're like, thank you for coming, and that was so much fun.
Ashley Moss:I didn't know this could be fun.
Ashley Moss:Because they're like, I feel really comfortable.
Ashley Moss:I feel like we should have more conversations.
Ashley Moss:And so it's really been well received.
Ashley Moss:So we're, we're really happy about how that's turning out.
Ashley Moss:So.
Todd Miller:I love that.
Todd Miller:And you talk about helping them to, you know, talk about their dreams
Todd Miller:and their future and you know, that really can influence the choices
Todd Miller:they make now, I mean, I see a lot of folks, for example, who invest
Todd Miller:in better roofs, who tell me you.
Todd Miller:You know, I'm gonna leave this house to my kids, or I've got a nephew I'm
Todd Miller:gonna sell this to in a few years.
Todd Miller:And so, you know, blessing them with a long-term roof can make a lot of sense.
Todd Miller:Well, I, I'm kind of curious on your sales process.
Todd Miller:How, how long are you typically in the home with a client?
Ashley Moss:It can vary depending right on the situation, but.
Ashley Moss:We, we spend a decent amount of time because our typical, kind of a typical,
Ashley Moss:uh, meeting with a client would be, we get there, we kind of just talk
Ashley Moss:about what their needs are, why did they call us, what are their concerns?
Ashley Moss:And then Josh will get on the roof, he'll get in the attic, he'll
Ashley Moss:crawl around, he'll take a look.
Ashley Moss:And one of the biggest things that we've started utilizing, which we really
Ashley Moss:feel like has been a big game changer.
Ashley Moss:It has been the use of like the GoPro.
Ashley Moss:So he'll get on the roof, he'll get up there, he'll take videos, he'll
Ashley Moss:be able to show them where there's damage or where there's not damage,
Ashley Moss:right, where something's going on.
Ashley Moss:And so by him getting up there and taking a few quick videos, when he
Ashley Moss:comes back down and we go back in there to talk to the, the customer.
Ashley Moss:They can see firsthand what he's talking about.
Ashley Moss:And that has been, like I said, just a really big game changer.
Ashley Moss:The, the, when you look at that, that customer's face as you're showing
Ashley Moss:'em, okay, here's some hail damage, you can see the divots, or here's
Ashley Moss:some wind damage you see pulled back, you know, shingles or whatnot.
Ashley Moss:The customer is finally going, oh, they, they get a better visual.
Ashley Moss:They understand, and that also builds a lot of that trust.
Ashley Moss:I think, you know, they, they, they can see it because otherwise you're taking
Ashley Moss:your word for somebody, getting on a roof, going, yeah, there's some damage
Ashley Moss:up there, there's some issues, but how do you know you're not getting on the roof?
Ashley Moss:You don't know what to look for.
Ashley Moss:And so by, by showing those videos and getting them to be able to
Ashley Moss:see firsthand what's going on in their roof has been a huge.
Ashley Moss:a huge.
Ashley Moss:asset to us.
Ashley Moss:So it gets them more involved too.
Ashley Moss:They're looking at it.
Ashley Moss:They're going, okay, now what do we need to do?
Ashley Moss:And so that opens up those doors for us to give them options.
Ashley Moss:Is it gonna be.
Ashley Moss:Just a, a restoration of the roof or is it gonna be a full replacement?
Ashley Moss:And then, like you just said, that allows us also to have those conversations of are
Ashley Moss:you planning on staying here long term?
Ashley Moss:You know, is this, are you getting ready to sell?
Ashley Moss:Are you getting ready to downsize?
Ashley Moss:Are you, are you wanting to remodel?
Ashley Moss:And then if we can have those conversations when we're talking about
Ashley Moss:what needs are needing to be met.
Ashley Moss:That opens up their wants.
Ashley Moss:And then we can also talk about, okay, look, if you're ready to remodel,
Ashley Moss:let me show you all the cool new things that are out there for roofs.
Ashley Moss:Let's put metal on this time.
Ashley Moss:Let's talk about a different type of a shingle.
Ashley Moss:Let's, let's do a bold color because you're wanting to change
Ashley Moss:the app, the exterior home, so.
Ashley Moss:Those have been the, the best way.
Ashley Moss:So that's, I mean, it's not a set way that we do, we really try to, like I
Ashley Moss:said, listen to our customers and then that just kind of guides where we go
Ashley Moss:and, and how our sales process goes.
Todd Miller:Well, I think that's great because over the years I've noticed some.
Todd Miller:Tractors take a very technical approach.
Todd Miller:Others take a little bit more of an ROI based approach.
Todd Miller:And it sounds like you folks do a great job of blending those both together
Todd Miller:and, uh, that certainly seems like it would serve your clients extremely well.
Todd Miller:Um, well, let's talk a little bit about product selection.
Todd Miller:You know, helping them choose the right product for them and their home.
Todd Miller:Um, again.
Todd Miller:This is kind of a fresh approach.
Todd Miller:'cause so many contractors just push the product that they're most familiar with or
Todd Miller:they have an installer with for, or maybe the one they, they're gonna get a trip
Todd Miller:program if they sell enough squares of it.
Todd Miller:I don't know.
Todd Miller:Um, what are some of the tools that you use when working with homeowners
Todd Miller:through that product selection process?
Ashley Moss:I think the biggest tool that we've been utilizing is all the
Ashley Moss:technology that's out there, right?
Ashley Moss:All of the manufacturer's websites, the, the, the amazing tools that they're
Ashley Moss:out there now where you can, you know, take a picture of your, of your home
Ashley Moss:and we'll do that with their home.
Ashley Moss:And we'll change colors of the roof so they can kind of see firsthand.
Ashley Moss:So we really encourage our customers too.
Ashley Moss:After we've had an assessment, after we've talked to 'em about options, then
Ashley Moss:we really like to say, Hey, why don't you go check out these different websites.
Ashley Moss:Go look at these different, uh, products that are now available.
Ashley Moss:We'll bring in.
Ashley Moss:Product samples if need be, like in our second in our, you
Ashley Moss:know, appointment with 'em.
Ashley Moss:And there's obviously every kind of pamphlet I have, every kind
Ashley Moss:of, you know, flyer I've got.
Ashley Moss:But what we really try to use is really push them to go look out
Ashley Moss:on the internet and see what's out there because there's so many.
Ashley Moss:Uh, visuals now.
Ashley Moss:And that's so helpful when a and a, when a customer's trying to
Ashley Moss:decide, because I mean, once you get that roof up there, you're not
Ashley Moss:gonna be like, Hey, I don't like it.
Ashley Moss:Now what do I do?
Ashley Moss:I mean, we actually were talking to a, uh, our dentist the other
Ashley Moss:day and he was making that comment.
Ashley Moss:He was like, no.
Ashley Moss:My wife was like, I really want this color.
Ashley Moss:And he was like, I don't know.
Ashley Moss:And then it's up there and now they're like.
Ashley Moss:Really wish we could change it.
Ashley Moss:So there's all these cool new technological advances that, that
Ashley Moss:we really try to utilize to help ease that decision making as well.
Ashley Moss:Right.
Ashley Moss:So there's just a lot out there that they can go and look and,
Ashley Moss:and that's definitely a benefit.
Ashley Moss:So I.
Todd Miller:You know, as I think about, you know, being a woman owned
Todd Miller:business in a largely male industry, I'm, I'm kind of curious, and maybe
Todd Miller:this is kind of a nuance, but.
Todd Miller:Do you carry the fact that you are female owned, front and center in your marketing?
Todd Miller:Or is it more that you promote the fact that your business is
Todd Miller:different, uh, in these ways?
Todd Miller:And of course those are because you know, you've got more of a
Todd Miller:female perspective to things.
Todd Miller:I realize that's kind of a nuance, but I'm kind of curious which one
Todd Miller:kind of leads the way for you.
Ashley Moss:Well, I think our name
Ashley Moss:is a, is a big, you know, uh, push towards, it's the misses, right?
Ashley Moss:It's the female, it's the pink, it's the logo, it's the diamonds.
Ashley Moss:I mean, you know, it, it's, it's kind of in your face in that regard.
Ashley Moss:Then clearly if you're on the website, you'll see my face.
Ashley Moss:But, um, but it wasn't, it's not as much of the, of wanting to really
Ashley Moss:push the female owned business as much as, as it is the female perspective.
Ashley Moss:And that's what's differentiating us from other roofers.
Ashley Moss:Right.
Ashley Moss:It's adding.
Ashley Moss:Style in adding that extra flare, giving our customers the chance to
Ashley Moss:be able to make their home a little more unique and a little more them.
Ashley Moss:And I think that's where I try to emphasize.
Ashley Moss:The female side of it, if you will.
Ashley Moss:It's not necessarily that way, but it is a different approach, a different way of
Ashley Moss:thinking of things, um, and, and about how to go about putting on a roof, right?
Ashley Moss:I wanna add style, I wanna add color, I wanna make, I want my
Ashley Moss:house to stand out a little bit more than somebody else's or whatnot.
Ashley Moss:But, so yeah, it is a very nuanced, like you said it, but.
Ashley Moss:The, I think the logo and the name speaks a
Ashley Moss:lot,
Todd Miller:Sure.
Ashley Moss:but other than that, no.
Ashley Moss:I, I kind of wanna push with that.
Ashley Moss:We're different because of how we approach it.
Todd Miller:So you just maybe think of something.
Todd Miller:Very rarely do I plug our own company on our podcast, but,
Todd Miller:um, I, I do have to say this, so.
Todd Miller:To the best of my knowledge, we are the only residential roofing manufacturer
Todd Miller:that can do custom colors in job lots.
Todd Miller:And a lot of times, you know, we have customers who end up with us
Todd Miller:because they're like, I just want this specific color, and we can
Todd Miller:bring them through a color matching process and do some cool stuff.
Todd Miller:Well, I, I'm kind of curious, you know, you've been at this, you
Todd Miller:know, for a while now, starting your own business with MRS Roof Pros.
Todd Miller:Any challenges along the way that surprised you?
Ashley Moss:Um, I would think the, the biggest challenge has been the technology.
Todd Miller:Oh, really?
Todd Miller:Okay.
Ashley Moss:Um, yes.
Ashley Moss:Um, just, I mean, I've been floored at how hard it's been to be Google verified and.
Ashley Moss:It's all those little teeny things, the marketing, the social
Ashley Moss:media, the, the technology, because it's changing so rapidly.
Ashley Moss:That, I mean, we've definitely had to hire younger people to
Ashley Moss:help us with our social media.
Ashley Moss:Um, our own children were laughing at us at the very beginning and they're
Ashley Moss:like, wow, that's not good mom.
Ashley Moss:And so, so bringing in.
Ashley Moss:Those that understand that better has been a lifesaver.
Ashley Moss:And you'll hopefully start to see that even more and more now.
Ashley Moss:Um, but yeah, that technology on that side, right, you know, it's,
Ashley Moss:it's learning a new CRM and utilizing that because we really wanna be tech
Ashley Moss:focused because that is the future.
Ashley Moss:And that's another way for us to differentiate ourselves, I think
Ashley Moss:from a lot of roofing contractors, there's so many that are still too
Ashley Moss:afraid to get into that, and we want.
Ashley Moss:We want our clients to be able to, from their phone, pay that invoice, right.
Ashley Moss:Choose some things, make appointments.
Ashley Moss:Um, and so we're having to learn all that and make sure we understand that.
Ashley Moss:And, and it's constantly changing.
Ashley Moss:I mean, AI and everything else, uh, it's, it's, woo, it's been a lot.
Todd Miller:Well, and I love that, you know, the, the kids
Todd Miller:saying, I'm just saying, mom, we gotta do it this other way.
Todd Miller:And, you know, having, having that, uh, younger perspective to help you.
Todd Miller:Well, any real pleasant surprises you've had along the way.
Ashley Moss:I would say our, our best surprise, and I don't know why this is
Ashley Moss:so shocking to me, but the unbelievable amount of support that we have gotten
Ashley Moss:from everyone, from our previous, like coworkers and colleagues, even our,
Ashley Moss:what you would consider our competition, um, everyone has been so positive.
Ashley Moss:And so supportive, and they're like, you guys are gonna kill it out there.
Ashley Moss:We're so excited.
Ashley Moss:I love what you're doing.
Ashley Moss:I've never thought about doing it that way.
Ashley Moss:I love all this, this whole approach.
Ashley Moss:And so that has been just absolutely wonderful.
Ashley Moss:Just the, the sheer support from everybody has been, we're just, we're so grateful
Ashley Moss:and we're just been so humbled by it.
Ashley Moss:So it's been wonderful.
Todd Miller:Well, you guys are doing the American Dream by going out there on
Todd Miller:your own and doing this, so kudos to you.
Todd Miller:Um, I'm kind of curious.
Todd Miller:Is there any place or anyone you follow or listen to or read, um, that where
Todd Miller:you find inspiration for your ideas?
Todd Miller:Anyone in particular or just kind of a broad range or?
Ashley Moss:I think a lot of it has been like listening to podcasts such as
Ashley Moss:yours, listening to other friends of mine who do podcasts in, in, in the building
Ashley Moss:industry, listening to our customers.
Ashley Moss:Talking to our family and friends, you know, we'll throw all sorts of random
Ashley Moss:ideas at 'em and like, what do you guys think about if we did something like this?
Ashley Moss:Or, and, and they've got insight by being a homeowner or
Ashley Moss:experiences they've gone through.
Ashley Moss:That's been really great.
Ashley Moss:'cause we have, we've gotten a lot of, of just different
Ashley Moss:ideas from them, um, previous.
Ashley Moss:Especially when I was doing organizational development and doing all that
Ashley Moss:leadership, I always, I love John Maxwell.
Ashley Moss:I mean any of his leadership books.
Ashley Moss:Leadership 1 0 1 is such a great overall simple kind of when you're just kind
Ashley Moss:of starting out a love that book.
Ashley Moss:Uh, one of my other favorites was Rory Vaden.
Ashley Moss:Take the Stairs.
Ashley Moss:It's like an older book, but, and I don't know if you're,
Ashley Moss:uh, familiar with him at all.
Ashley Moss:It is such a great positive.
Ashley Moss:Basically, get off your bum, you know, get out there, get
Ashley Moss:going and just, and just, and.
Ashley Moss:Plow ahead at it, right?
Ashley Moss:Like, don't make excuses, just go and do something instead of just sitting.
Ashley Moss:Make a change.
Ashley Moss:And so his whole thing is like, take the stairs, right?
Ashley Moss:Instead of taking the elevator, take the stairs.
Ashley Moss:It's more of a challenge, but there's gonna be benefits from it.
Ashley Moss:And one of my favorite stories that he's.
Ashley Moss:That he talks about in there and it's, it's, it's stuck with
Ashley Moss:me for, for all these years.
Ashley Moss:And I don't know if you guys have ever heard of the cow and
Ashley Moss:the Buffalo story, where, how.
Ashley Moss:In the Colorado plains, there's cows and there's buffaloes.
Ashley Moss:And when storms would come in, they come over from the west right
Ashley Moss:out over the rocky mountains, and then they go towards the east.
Ashley Moss:The cows and the buffaloes would both go, okay, I can sense there's a storm coming.
Ashley Moss:So the cows just go, I gotta get outta here, right?
Ashley Moss:So they start running towards the east, away from the storm.
Ashley Moss:So the problem is cows aren't very fast, right?
Ashley Moss:they've run out of energy pretty quick.
Ashley Moss:And so the storm eventually catches up with the cows and the cows are tired, and
Ashley Moss:then they're stuck in the storm longer having to be, you know, suffer from it.
Ashley Moss:Where a buffalo turns towards the storm, he goes to the west, and the
Ashley Moss:buffaloes just run through the storm.
Ashley Moss:And they just, you know, put their head down and they go and, and then you,
Ashley Moss:you get through the storm a lot faster, you're on the other side and then you
Ashley Moss:get to enjoy the benefits from the storm, the rain, the growth, the whatever.
Ashley Moss:And, and that's just always struck me because so many times we want
Ashley Moss:to just go, this is too hard.
Ashley Moss:I don't wanna do this.
Ashley Moss:And I'm not gonna lie, there's been a few days, you know, recently
Ashley Moss:when we've started this business that we're like, what are we doing?
Ashley Moss:Um, but.
Ashley Moss:That's just stuck with me and I, and I really feel strongly that
Ashley Moss:if we just all kind of just face those storms, just get through it.
Ashley Moss:It's so much better.
Ashley Moss:On the other side, the procrastination is what just holds
Ashley Moss:so many of us stuck, you know?
Ashley Moss:So that, those are like two of my favorites that I'll still, every now and
Ashley Moss:then pick up and just kind of read to give me a little boost, a little extra.
Ashley Moss:You can do this.
Ashley Moss:Don't go take that nap right now for whatever it might be, but.
Todd Miller:I love that story.
Todd Miller:Uh, Ryan, we gotta call this the cows in the Buffalo episode.
Todd Miller:I think.
Todd Miller:I mean, that is a great story and I have no idea if it's true.
Todd Miller:I haven't lived with cows or buffalo, but, but, but what a great story.
Todd Miller:Well, I, I'm curious, do you have any advice for someone out there who might be
Todd Miller:new to construction or home improvement, what advice do you have for them?
Ashley Moss:Network.
Ashley Moss:I really am a big proponent of networking and, and meaning as simple as just getting
Ashley Moss:out there and talking to people, right?
Ashley Moss:Um, finding friends or family members who are in the
Ashley Moss:industry, talking to them about.
Ashley Moss:What is it like?
Ashley Moss:What do you do?
Ashley Moss:You know, what should I, what should I go and study or should I find out
Ashley Moss:more about just networking and then utilizing any of those groups that
Ashley Moss:are in that particular industry?
Ashley Moss:Um, uh, clearly one for us for is, is National Women in Roofing.
Ashley Moss:It's a great.
Ashley Moss:It's a great, uh, group of women and it's a way for you to be immediately
Ashley Moss:connected with other people who are going through the same boat as
Ashley Moss:you or understand that industry.
Ashley Moss:Um, finding a mentor.
Ashley Moss:Uh, I was blessed to have a fantastic mentor when I was at that, uh,
Ashley Moss:distribution company, and she has, she's turned into one of my best friends.
Ashley Moss:But just having that mentor you can go throw ideas off of and ask questions
Ashley Moss:about, how do I do this in this field?
Ashley Moss:And what have you experienced?
Ashley Moss:And, and she's so good at.
Ashley Moss:She'll, she'll give it to me back straight.
Ashley Moss:She'll be like, Nope, don't do this, do that.
Ashley Moss:You're doing it wrong, whatever.
Ashley Moss:But just mentoring and, and finding out other people that you can go glean from
Ashley Moss:their expertise and their experiences is probably my biggest suggestion.
Todd Miller:Oh, that's great advice.
Todd Miller:Um.
Todd Miller:Hey, it's been great having you here on the show today.
Todd Miller:Is there anything we haven't covered that you wanted to be sure to, to share with
Todd Miller:our construction disruption audience?
Ashley Moss:Um, no, I mean, other than.
Ashley Moss:I, it's like we were talking about, I'm, I'm excited to be doing this.
Ashley Moss:This is a scary new kind of, of, of, of thing.
Ashley Moss:We're gonna go out here and try.
Ashley Moss:But I just really encourage other women, other men, other individuals,
Ashley Moss:like you said, I mean, America's the greatest place to live and
Ashley Moss:we have so much opportunity here.
Ashley Moss:Just get out there and try something you just don't know and, and just jump
Ashley Moss:into it and you'd be surprised at how many people are willing to be supportive
Ashley Moss:and helpful and help you along that.
Ashley Moss:Um, I mean, we're excited to be here.
Ashley Moss:We're excited to see where we can take, you know, MRS Roof pros and, and just
Ashley Moss:thank you both again for having me on.
Ashley Moss:This has been a fantastic experience.
Todd Miller:Well, thank you and I'm excited to see what you're doing and
Todd Miller:watch the coming years unfold as well.
Todd Miller:Uh, I think you're doing a, i a great job and I love what
Todd Miller:you're, the fresh perspective you're bringing to an old trade.
Todd Miller:Uh, I think is great.
Todd Miller:Well, this has been a great time.
Todd Miller:Um, before we close out, I have to ask if you're willing to participate
Todd Miller:in something we call Rapid fire.
Todd Miller:Um, so these are five questions, some serious, some a little more silly.
Todd Miller:All you have to do is give a quick response or you up to
Todd Miller:the challenge of rapid fire.
Ashley Moss:Absolutely.
Todd Miller:Awesome.
Todd Miller:Well, Ryan, would you like to have the pleasure of making the
Todd Miller:first, asking the first question?
Ryan Bell:I would love to Thank you, Todd.
Ryan Bell:Question number one, what is a product or service you've acquired recently
Ryan Bell:that was a real game changer for you?
Ashley Moss:I don't know if it's necessarily as as recent, as much
Ashley Moss:as I had no idea that with Amazon, if you already have an order out.
Ashley Moss:They've started a new little button that if you look at something else you
Ashley Moss:might want, it can just add it right to that same order and you, if you push
Ashley Moss:it, 'cause I accidentally pushed it the other day, it'll just charge you.
Ashley Moss:It goes right on there.
Ashley Moss:I had no idea it was a game changer for me and, and then I also realized that I can.
Ashley Moss:I can order paper towels, I can order all sorts of things that I
Ashley Moss:don't have to go to the store for.
Ashley Moss:That has been a game changer, which is kind of sad to say, but
Ashley Moss:it really has been wonderful.
Ashley Moss:So
Ryan Bell:So you don't have to add it to your cart and checkout.
Ryan Bell:It's just like a one click checkout.
Ashley Moss:Yes.
Ashley Moss:And it'll, it'll automatically stick it on whatever's coming tomorrow.
Ashley Moss:And I'm like, oh my
Ashley Moss:gosh, this is so bad.
Ashley Moss:'cause now I'm like, oops.
Todd Miller:So, so convenient though.
Todd Miller:Uh, so convenient.
Todd Miller:Okay.
Todd Miller:Question number two.
Todd Miller:What is a vehicle that you once owned or maybe you drove?
Todd Miller:O, maybe it was even a parent's vehicle that you wish you still had.
Ashley Moss:that's a good question, huh.
Ashley Moss:Um,
Ashley Moss:I did have, well, it was my parents, but a Mitsubishi 3000 gt.
Ashley Moss:It was like one of those old kind of sportsy car and it was just fun 'cause
Ashley Moss:it was little and it was two seater basically, and it was a lot of fun.
Ashley Moss:Oh my gosh, that is such a fun question and I haven't thought about that.
Ashley Moss:Yeah, I haven't thought about that car in a long time.
Ashley Moss:That was a great car.
Todd Miller:May, maybe another one of those can be in your future.
Todd Miller:Who knows?
Ashley Moss:that's right.
Ashley Moss:I don't know where you'd find one of those now, but.
Ryan Bell:All right.
Ryan Bell:Uh, question number three.
Ryan Bell:What is your favorite meal?
Ashley Moss:Ooh.
Ashley Moss:I love lots of meals, but pretty much anything that has chips and
Ashley Moss:salsa in it, I'll be a happy person.
Ashley Moss:I will eat chips and salsa as a meal on at least once a week, if not more.
Ashley Moss:So anything with chips and salsa, I'd love.
Ashley Moss:So.
Todd Miller:Well, that's hard to work that in with your, uh, your
Todd Miller:favorite pumper nickel bread that you like so much, isn't it Ryan?
Ryan Bell:Was hoping I'd be able to talk about it a little bit.
Ryan Bell:Yeah.
Ryan Bell:But yes, I love for it.
Ryan Bell:Anybody that doesn't, doesn't know.
Ryan Bell:I love
Ryan Bell:pumpernickel
Todd Miller:Thumper nickel and and salsa.
Todd Miller:Question four.
Todd Miller:Um, what would, okay, would you rather always have to sing everything you have
Todd Miller:to say or would you prefer to have to dance every place you have to walk?
Ashley Moss:Ooh, definitely the dancing.
Todd Miller:Really interesting.
Ashley Moss:I'm not good at either, but I really do.
Ashley Moss:I love dancing, so I would have so, so much fun dance.
Ashley Moss:I mean, my husband and I do a lot of dancing in the house anyways, and
Ashley Moss:we will do it in the grocery stores.
Ashley Moss:'cause I don't know if you guys have been at a grocery store lately, but
Ashley Moss:they're playing all of our eighties stuff and I, we will end up dancing
Ashley Moss:in the aisles and we're like, and then I'm like, oh, where am I?
Ashley Moss:Okay.
Ashley Moss:So yeah.
Ashley Moss:But I think I would totally love to do the dancing.
Todd Miller:Cool.
Todd Miller:Good answer.
Ryan Bell:All right.
Ryan Bell:Final question here.
Ryan Bell:We'll end on a little bit more of a serious note.
Ryan Bell:What would you like to be remembered for at the end of your days?
Ashley Moss:I would wanna be remembered for being someone who
Ashley Moss:is just kind, compassionate, uh, giving 'cause Josh and I really do
Ashley Moss:focus a lot on, we wanna give back.
Ashley Moss:We're very, our faith is a very big part of who we are and we
Ashley Moss:love to, to help others and.
Ashley Moss:Being in this industry has also opened up those doors for us, which
Ashley Moss:is wonderful, but just charity and kindness and giving back to others.
Ashley Moss:I, I, that would, that would, that would be awesome to be remembered for that.
Todd Miller:I, I love that answer.
Todd Miller:And how often, I've been thinking lately what a different.
Todd Miller:World it would be if we were all just giving and sharing, uh, the way that,
Todd Miller:that we're supposed to be doing.
Todd Miller:Um, and how, how different that would be.
Todd Miller:So cool stuff.
Todd Miller:Well, actually, I have no doubt, um, that what you're going to do, what you're
Todd Miller:doing is gonna be successful and it's gonna successful continue to follow you.
Todd Miller:Um, if folks would like to connect with you, what are the
Todd Miller:best ways for them to do that?
Ashley Moss:Um, on our website, we've got Facebook, Instagram, just look
Ashley Moss:for MRS Roof Pros and you'll find us.
Ashley Moss:We're out there, obviously more so now than ever with our new young help.
Todd Miller:Well, and I know you're pretty easy to find on LinkedIn also.
Todd Miller:And and so is Josh.
Todd Miller:I believe so.
Ashley Moss:Yes.
Ashley Moss:Oh yeah.
Todd Miller:Good.
Todd Miller:Well, did we all get in our challenge words?
Todd Miller:I know I worked mine in, um, what was mine?
Todd Miller:Oh, mine was just saying.
Todd Miller:Just saying.
Todd Miller:Yeah.
Ashley Moss:I'm pretty sure I got mine in
Ashley Moss:all then.
Todd Miller:all right then.
Todd Miller:All Ryan, I'm sorry.
Todd Miller:I probably spoiled yours for you, didn't
Ryan Bell:So I was planning on throwing it in.
Ryan Bell:I'm, I was thinking, no matter what she says, I can say that sounds good
Ryan Bell:with a side of pumpernickel bread.
Ryan Bell:was totally caught off guard by the chips and salsa answer, and I was
Ryan Bell:just kinda like, I'm not, I'm just not gonna get my word in this episode.
Ryan Bell:So.
Ashley Moss:I
Ashley Moss:apologize, Ryan.
Ryan Bell:okay.
Todd Miller:you, you get a half point because we still got it in there somehow
Todd Miller:with, with a little help from our friends.
Todd Miller:Right.
Ryan Bell:Yep.
Todd Miller:Well actually, thank you so much.
Todd Miller:This has been a great time.
Todd Miller:We really appreciate your time here today.
Ashley Moss:Thank you.
Ashley Moss:It has been so much fun.
Ashley Moss:I really enjoyed it.
Todd Miller:Thank you to our audience for tuning into this very special
Todd Miller:episode of Construction Disruption with our friend Ashley Moss of MRS Roof.
Todd Miller:Pros, please watch for future episodes.
Todd Miller:Um, we always have great guests.
Todd Miller:Give us a thumbs up or a good review, whatever the case may be.
Todd Miller:Um, but until the next time we're together, keep on challenging, keep on
Todd Miller:looking for better ways of doing things.
Todd Miller:And above all, don't forget to have a positive impact on everyone you encounter.
Todd Miller:Um, make them smile, give them some words of encouragement.
Todd Miller:Such simple yet powerful things you can do to change someone else's world.
Todd Miller:So God bless and take care.
Todd Miller:This is Isaiah Industry signing off until the next episode
Todd Miller:of Construction Disruption.

