In this episode of Construction Disruption, host Todd Miller and co-host Ryan Bell engage in a riveting conversation with Rob Haddock, CEO and founder of S-5! and owner of Metal Roof Advisory Group. With over 50 years of industry experience, Rob delves into his remarkable journey from professional bull riding to becoming a pioneer in the metal roofing and solar industries. He shares insightful perspectives on metal roofing innovations, the challenges contractors face, the influence of the federal tax credit on solar, and the significance of trade associations. The discussion also highlights Rob's philanthropic endeavors and the values driving his global enterprise. Tune in for a fascinating look at leadership, innovation, and making a positive impact.
Timestamps
00:00 Introduction and Opening Remarks
00:45 Meet the Guest: Rob Haddock
02:37 Rob Haddock's Journey from Bull Riding to Metal Roofing
06:24 Innovations in Metal Roofing and Solar Attachment
18:04 Global Presence and Business Structure of S-5!
20:13 Challenges and Future of Solar and Metal Roofing
32:55 Rapid Fire Questions and Closing Remarks
Connect with Rob Online
LinkedIn: https://www.linkedin.com/in/robhaddock/
Website: https://www.s-5.com/
Metal Roof Advisory Group: https://rmhaddock.com/
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Connect with us on Facebook, Instagram, or LinkedIn
This episode was produced by Isaiah Industries, Inc.
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I'm Todd Miller of Isaiah Industries, manufacturer of
Todd Miller:specialty residential metal roofing and other building materials.
Todd Miller:Welcome to Construction Disruption, where we like to think of each
Todd Miller:episode as a job site for your brain.
Todd Miller:Hard hats, optional bright ideas guaranteed.
Todd Miller:Today I'm joined by my co-host, our creative director, Ryan Bell.
Todd Miller:What's going on today, Ryan?
Ryan Bell:Well, not much.
Ryan Bell:It's Friday.
Ryan Bell:The weather's beautiful.
Ryan Bell:Do you want to hear a construction joke?
Todd Miller:I would love to hear a concern.
Todd Miller:I've been waiting for this all day.
Ryan Bell:I'm sorry, I'm still working on it.
Todd Miller:There have been all kinds of job site delays.
Todd Miller:Those doggone masonry guys haven't showed up yet.
Ryan Bell:Part of the business.
Todd Miller:I get it.
Todd Miller:I get it.
Todd Miller:Well, I am excited about today's, uh, guest.
Todd Miller:This is someone, uh, been a good friend of mine for quite a number
Todd Miller:of years, more than neither one of us likes to talk about.
Todd Miller:Um, but I'm really excited today to have someone who is very well known in
Todd Miller:both the roofing and the solar worlds.
Todd Miller:Rob Haddock is CEO and founder of S five and owner of the
Todd Miller:Metal Roof Advisory Group.
Todd Miller:With over 50 years of industry experience, Rob is very much a
Todd Miller:sought after speaker and trainer in the metal construction industry.
Todd Miller:Additionally, his innovations at S five have paved the way for metal roofs to be
Todd Miller:the preferred base for solar attachment, as well as just generally further the
Todd Miller:metal roofing industry in so many ways.
Todd Miller:Um, Rob, welcome to Construction Disruption, true honor
Todd Miller:to have you here today.
Rob Haddock:Thanks a lot, Todd.
Rob Haddock:It's good to be with you.
Rob Haddock:We've known each other for a lot of years, so I'm glad to share this screen with you.
Todd Miller:Hey, good time.
Todd Miller:I'm looking forward to it.
Todd Miller:Um, I have to say though, that kind of hit me, uh, when it said over 50
Todd Miller:years of experience you have Rob.
Todd Miller:That's, that's pretty amazing.
Todd Miller:It, so, so I heard, is it true that you were born when the
Todd Miller:Dead Sea wasn't even sick yet?
Rob Haddock:There's, there's your joke.
Todd Miller:And then there's my joke.
Todd Miller:I've been waiting all day for that one, Rob, and I'm, and I'm always
Todd Miller:trying to remember who's older.
Todd Miller:You or Dick Buss.
Todd Miller:You're about the same age.
Rob Haddock:I think we're almost exactly the same age, maybe
Rob Haddock:within six months or something.
Todd Miller:That's cool.
Todd Miller:I need to get Dick on the show sometime.
Todd Miller:I haven't had him yet.
Todd Miller:Um, well again, Rob, it's great to have you.
Todd Miller:Um, your career has taken you.
Todd Miller:So many places, both literally and figuratively.
Todd Miller:Um, and we really wanna jump into the meat of our conversation.
Todd Miller:Looking at, uh, your contributions to the industry and where you
Todd Miller:see the industry right now.
Todd Miller:But can you first give our audience kind of a quick look at how you made this
Todd Miller:journey from professional bull riding, which not everyone probably knows about
Todd Miller:you from professional bull riding to entrepreneur and metal roofing guru.
Todd Miller:What was that journey like for you?
Rob Haddock:Well, life happened, Todd, and there aren't too many bull riders
Rob Haddock:still competing past about the age of 30.
Rob Haddock:So it really isn't a sustainable career path.
Rob Haddock:But back in those days, I also cowboy in general working ranches and feedlot.
Rob Haddock:That isn't exactly a sustainable career path either.
Rob Haddock:Then one day when I was out checking cows, I had, uh, an epiphany about all
Rob Haddock:that, and I came off that ranch where I was working and went to the big city
Rob Haddock:to make my fortune, strike my fortune,
Todd Miller:Fame and fortune.
Todd Miller:There you go.
Rob Haddock:Yeah, I was, I was 19 then.
Rob Haddock:And, um, I kept riding for the next several years, but riding bulls is
Rob Haddock:kinda like any other extreme sport.
Rob Haddock:You really can't do it part-time.
Rob Haddock:Um, it's all in or all out.
Rob Haddock:You've gotta be given it 110% or you'll disappoint yourself.
Rob Haddock:Um, so I had been to welding school and fell into part-time steel
Rob Haddock:construction at age 19, and for the next 18 or so years, I pursued that.
Rob Haddock:Um, I started my own business and over that time built over 500 metal
Rob Haddock:buildings in 36 states before, uh.
Rob Haddock:I sold out and retired from that business.
Rob Haddock:And in tandem with all that, I started a consulting practice pertaining to
Rob Haddock:metal roofing, uh, in about 1984.
Rob Haddock:So in combination with buildings that I had built and forensic consulting work
Rob Haddock:that I, that I did, I'd been on tens of millions of square feet of metal
Rob Haddock:metal roofing and learned about what.
Rob Haddock:Everything that goes wrong.
Rob Haddock:And I started writing about it and, and teaching on the subject, hence
Rob Haddock:the, uh, guru piece of the puzzle.
Rob Haddock:Um, and I've also traveled the world to gain additional perspective on
Rob Haddock:how things are done around the globe.
Rob Haddock:Not everything is done the same way it's done here in the US of a. In 1991,
Rob Haddock:I retired from, uh, from construction, and I started inventing solutions for
Rob Haddock:the many problems I'd encountered on one roof or another, and many roofs.
Todd Miller:That's amazing.
Todd Miller:Quite a story.
Todd Miller:What is it?
Todd Miller:Uh uh, necessity is the mother of invention.
Todd Miller:I guess sometimes you see something, you gotta fix it.
Todd Miller:So I, back to the bull riding, I have to ask you, did you see a movie that
Todd Miller:came out recently called The Last Rodeo?
Todd Miller:Did you see that?
Rob Haddock:I haven't even heard of it.
Rob Haddock:I'll have to write that
Rob Haddock:down.
Todd Miller:Good movie has a lot of, uh, faith component to it.
Todd Miller:Um, I think I, I kept thinking about you the whole time I was watching it actually.
Todd Miller:Uh, it came out a few months ago.
Todd Miller:So I'm curious.
Todd Miller:I mean, again, you know, long storied career in this industry.
Todd Miller:Um.
Todd Miller:What are some of the major developments that you've seen in metal roofing
Todd Miller:over the years and, you know, why has that made you a real believer,
Todd Miller:uh, in metal as a roofing material?
Rob Haddock:Well, there have been lots of improve.
Rob Haddock:in in fabrication and automation and those kinds of things.
Rob Haddock:But I think the biggest milestone in my own lifetime was the invention
Rob Haddock:of galium coated steel, uh, in the late sixties by my old friend.
Rob Haddock:Ow.
Rob Haddock:At that time, you know, G 90 galvanized was the go-to coating for steel, uh,
Rob Haddock:and this new coating would outlast G 90.
Rob Haddock:By a ratio of three to one in most environments.
Rob Haddock:Trouble was, nobody knew that.
Rob Haddock:And, um, for many years it carried an inherent 20 year warranty.
Rob Haddock:And then after, uh, several decades, they raised that, the producers raised
Rob Haddock:that to 25 years, but still no one knew because these roofs weren't wearing out.
Rob Haddock:Um, and no one knew how long to expect them to really last.
Rob Haddock:Um, I know you're familiar, Todd, with a field service life study that I led
Rob Haddock:for the MCA, which began about 2010.
Rob Haddock:And that study proved conclusively that this coating had a service
Rob Haddock:life in the range of 70 years.
Rob Haddock:We went and dissected roofs on 14 different buildings all over
Rob Haddock:the US and we did lab analyses on 'em and so on and so forth.
Rob Haddock:But, um, a, as a result of that, I think an indirect result of that study
Rob Haddock:within the last few years, three major domestic producers of gal. Have raised
Rob Haddock:their warranty to up to 60 years, and that I think is, is a real landmark.
Rob Haddock:Certainly I don't, I don't mean to diminish other things that
Rob Haddock:the industry has been doing, but for me that's the big one.
Todd Miller:Yeah, no, I agree with you and I, and I know there's
Todd Miller:information about that still available on metal construction.org.
Todd Miller:And if I recall correctly, that was also the study where you folks
Todd Miller:dug into some of the sealants that were used on the roofs as well.
Todd Miller:Because the concern was, well, okay, the gloom lasts long, long time.
Todd Miller:What about the sealants?
Todd Miller:And you found similar life expectancies there as well.
Todd Miller:Is that correct?
Rob Haddock:Um, that's a key point.
Rob Haddock:In fact, the, the gal bloom coating in, in most cases, um, would last, I think
Rob Haddock:we have some studies that show on some roofs in some environments, um, that.
Rob Haddock:The, the coating would last over 150 years.
Rob Haddock:Um, but the, the sealant was kind of the wild card.
Rob Haddock:But when we did those surveys, we wanted to determine what could
Rob Haddock:a specifier or building owner.
Rob Haddock:Expect out of the service life of his roof, everything included.
Rob Haddock:And so we inspected and, and, and projected the lives of
Rob Haddock:fasteners and flashings and gutters and so on and so forth.
Rob Haddock:Um, so it really was a, a whole roof service life as, as a package.
Todd Miller:Amazing.
Todd Miller:So I think one of our.
Todd Miller:Early interactions.
Todd Miller:A number of years ago was, um, you had started the Metal Roof advisor group
Todd Miller:out there in Colorado Springs area, and I had sent one of our team members, I
Todd Miller:think Jeff Mesher out for some training or a class with you, and I think that
Todd Miller:was one of our early, uh, interactions.
Todd Miller:But, um, kind of curious, what knowledge and skill gaps are you seeing out there
Todd Miller:for con uh, contractors, um, you know, that might be keeping them from getting
Todd Miller:involved with metal and construction?
Rob Haddock:Um, I would say that the knowledge gaps largely consist of a lack
Rob Haddock:of understanding of why it's important.
Rob Haddock:To do things a certain way.
Rob Haddock:Um, when you don't understand why something is important, you're a whole
Rob Haddock:lot less likely to actually do it.
Rob Haddock:And so in, in the lectures and classes that I do, I strive to, um, emphasize
Rob Haddock:the underlying reasons for everything.
Rob Haddock:Uh, and people really relate to that and their level of comprehension goes way up.
Rob Haddock:They're able to digest infinitely more information.
Todd Miller:Um, yeah, I agree with you a hundred percent.
Todd Miller:I think under.
Todd Miller:Standing the why is such a big thing.
Todd Miller:Well, um, so you talked about how, you know, you developed S five as a way to
Todd Miller:solve problems you are seeing out there.
Todd Miller:Can you give us, um, kind of an overview of S five and your various clamps and
Todd Miller:attachments and product offerings and um, maybe review also what led you
Todd Miller:to see the need for those inventions?
Rob Haddock:Sure.
Rob Haddock:Um, as I said, my exposure to the.
Rob Haddock:Metal roofing industry was considerable.
Rob Haddock:Um, and most of the problems on metal roofs were caused by other trades, not
Rob Haddock:knowing how to affix things to metal roofs and integrate them correctly, um,
Rob Haddock:they didn't know the right way to do it.
Rob Haddock:And that's totally understandable because there really wasn't a right way.
Rob Haddock:To attach things to metal roofs.
Rob Haddock:So it was kind of by hook or crook had been by guess and by golly, and
Rob Haddock:it was almost always done with screws, which created holes and worse pinned
Rob Haddock:the metal panels to the structure, violating its ability to cycle thermally.
Rob Haddock:Um, the metal roofing community at large responded by sticking
Rob Haddock:their heads in the sand.
Rob Haddock:Um, you can't mount things on our roof.
Rob Haddock:It'll cause leaks and you'll avoid the warranty, but people
Rob Haddock:have to mount things to roofs.
Rob Haddock:So it was a catch 22.
Rob Haddock:Um, and every time they did it, it violated the integrity of a roof.
Rob Haddock:So the, the, the roof manufacturing community, um, had a good point.
Rob Haddock:The, the most obvious application that I spotted was the attachment of snow guards.
Rob Haddock:Um, there were lots of snow guards on lots of roofs in northern climates, and
Rob Haddock:they were either screwed on causing holes again or glued on, in which case they fell
Rob Haddock:off after the first couple of winters.
Rob Haddock:Um, so I kind of mused with myself.
Rob Haddock:I gotta come up with a better way to do this, the right way to do this.
Rob Haddock:And as soon as I had that aha moment, I knew I'd come up with much more
Rob Haddock:than a way to attach snow guards.
Rob Haddock:But that was the low hanging fruit at the time.
Rob Haddock:And so I took that invention to four different companies.
Rob Haddock:I had no intention of commercializing it myself.
Rob Haddock:I took it to companies that were far more qualified to commercialize products
Rob Haddock:within that industry space than I was.
Rob Haddock:Um, but they all turned it down.
Rob Haddock:There's no market for it, they said.
Rob Haddock:I didn't want to, but I had to commercialize it myself.
Rob Haddock:It was a kind of a default situation.
Rob Haddock:I knew there was a market for it, and today we've, we have over 200
Rob Haddock:issued patents in our, in our company patent portfolio and S five products
Rob Haddock:are sold in at least 86 countries of the world on over 3 million roofs.
Rob Haddock:Um, they can be found on the headquarters of IBM, apple, Google, nato.
Rob Haddock:Every Costco ever built many FedEx and Walmart distribution centers, not to
Rob Haddock:mention tens of thousands of homes.
Rob Haddock:Um, but remember there wasn't any market for it,
Todd Miller:Wasn't a market for it.
Todd Miller:Yep.
Rob Haddock:and it's really become a disruptive technology, uh, to
Rob Haddock:think that standing seam roofing had been around for about 1200 years.
Rob Haddock:No one ever thought of a good way to attach things to.
Rob Haddock:It is incredible to me.
Rob Haddock:Uh, but S five was the first company to come up with tested, certified,
Rob Haddock:engineered, and manufactured solutions and offer them within that market space.
Todd Miller:You know, we talk a lot in the industry about what
Todd Miller:S five has done in terms of.
Todd Miller:Furthering the use of solar and other attachments on metal.
Todd Miller:But the fact is, I don't think you guys get enough credit for what you did to
Todd Miller:further the use of metal period, because suddenly metal became the preferred base
Todd Miller:for all of those things because we had a way of attaching, uh, things without whole
Todd Miller:bunches of screws and, and holes and so
Rob Haddock:That's why I say it's a disruptive technology because
Rob Haddock:it, it actually changed the way people think about metal roofing.
Rob Haddock:You know, in the one, on the one hand it was no, you can't
Rob Haddock:put anything on a metal roof.
Rob Haddock:You have to put things on metal roofs.
Rob Haddock:It was the least user friendly, I guess you could say.
Rob Haddock:Owner, owner, friend.
Rob Haddock:Friendly building.
Rob Haddock:Owner friendly, um, because there was a prohibition about mounting things on it.
Rob Haddock:And, and that completely switched with, um, with the S five technologies.
Todd Miller:Absolutely.
Todd Miller:Well, I know you folks at S five have developed a real, as you mentioned,
Todd Miller:strong international presence.
Todd Miller:Um, especially with solar attachment, but you know, what are some of the
Todd Miller:big countries right now for solar?
Rob Haddock:Well, almost anywhere outside the us.
Rob Haddock:Um, due to the recent action by the administration in, in rescinding the
Rob Haddock:investment tax credit, um, not every country needs tax incentives because
Rob Haddock:their cost of electricity is so high.
Rob Haddock:It's two or three times what ours is in the US in most parts of the world.
Rob Haddock:Um, so solar pays for itself in less than five years and
Rob Haddock:generates power for over 30.
Rob Haddock:Here at home, it's not that way anymore.
Rob Haddock:And so it, it really did need the incentives, um, to improve the ROI
Rob Haddock:on on, on the huge investment that people make, uh, with respect to solar.
Rob Haddock:Um, so anywhere in the world.
Rob Haddock:And, um, by the way, metal is more popular in more places.
Rob Haddock:Outside the US than it is within the us.
Rob Haddock:Of course, the US is a huge market.
Rob Haddock:Um, but the, the domination of metal roofing in, in the roofing market
Rob Haddock:at large, uh, is are much higher numbers outside the US in, in, in a
Rob Haddock:lot of places, um, than inside the us.
Todd Miller:Yeah, I, I think that's an incredible story also.
Todd Miller:And, um, well, just last night I had a metal roof manufacturer
Todd Miller:in Romania reach out to me and say, Hey Todd, we need to talk.
Todd Miller:I said Absolutely.
Todd Miller:Let's set up a time to talk.
Todd Miller:Well, tell us a little bit about your structure at S five, your various
Todd Miller:locations, you know, how you cover this global, uh, presence that you have.
Rob Haddock:Well, we're a, we're a closely held company, Todd, as I
Rob Haddock:think you know, and family owned.
Rob Haddock:Um, we've been debt-free since our inception.
Rob Haddock:We do almost everything in house.
Rob Haddock:That means prototyping, accounting, video production, certified testing,
Rob Haddock:sales, marketing, it, engineering and design, and certified manufacturing.
Rob Haddock:Um, a lot of people call us a manufacturing company, but we're not,
Rob Haddock:uh, we're an innovation enterprise that does its own manufacturing.
Rob Haddock:We have a 76,000 square foot state-of-the-art production
Rob Haddock:facility in Iowa Park, Texas, and no, that's not in Iowa.
Rob Haddock:When I say Iowa Park, a lot of people think the Iowa we're actually a tribe
Rob Haddock:of Indians that stretched all the way from the panhandle of Texas up into Iowa
Todd Miller:Okay.
Rob Haddock:at, at any rate, so I, I digress, but.
Rob Haddock:Then we have another satellite production facility in Bilbao, Spain to serve the
Rob Haddock:European community and the MENA region.
Rob Haddock:Uh, we're also bringing another one online to serve the Canadian market.
Rob Haddock:And our office campus is right here outside, uh, Colorado
Rob Haddock:Springs in Black Forest, 600 miles from the factory in Texas.
Rob Haddock:Including the lab building here this complex is, is over 12,000 square
Rob Haddock:feet, and then we have teams of S five employees in many regions of the world
Rob Haddock:who all report remotely, of course, to this, to this office here in Colorado.
Todd Miller:That is quite an enterprise to be managing and leading for sure.
Todd Miller:And uh, I know everyone that knows you has a great deal of
Todd Miller:respect for your leadership and the leadership of your family Is.
Todd Miller:As well.
Todd Miller:Well, I, I was talking the other day to a Solar, solar panel producer here
Todd Miller:in the us, actually a solar shingle producer, and they said that they have
Todd Miller:really reigned back their growth plans for this, uh, after this year due
Todd Miller:to the federal tax credit, uh, going away, which you alluded to earlier.
Todd Miller:Um, are you seeing other people kind of scaling back also?
Rob Haddock:Um, yes, plenty of them.
Rob Haddock:Uh, the solar space became kind of the.com or housing bubble of the day.
Rob Haddock:And many companies were very over leveraged with debt.
Rob Haddock:Um, the curtailment of the ITC, um, will stunt the growth
Rob Haddock:of the residential market.
Rob Haddock:So the producer, you're, you're, um, inferring, um, is,
Rob Haddock:is, is, is gonna suffer that.
Rob Haddock:Um, but the commercial market is still alive.
Rob Haddock:But with a lot of additional caveats.
Rob Haddock:And those keep changing almost weekly.
Rob Haddock:Um, but the commercial market is still alive with, as I said, with some caveats.
Todd Miller:Would, would that commercial market include, you know,
Todd Miller:municipalities who are putting in little solar fields and things?
Todd Miller:Would that be included in that?
Rob Haddock:Yes, of course.
Rob Haddock:You know, we stay in the, in the rooftop
Todd Miller:Ab absolutely.
Rob Haddock:so I can't speak to, uh, all the whys and where force and what
Rob Haddock:have you with respect to solar fields.
Rob Haddock:Um, but it's my understanding that, um, they are not going to be killed as well.
Rob Haddock:Again, I think they'll be, they'll.
Rob Haddock:Plenty of caveats about how, how you define domestic content
Rob Haddock:and how you, how you do all these, all these various things.
Rob Haddock:It's still, it's an, it's an ongoing thing.
Todd Miller:It's interesting, our little city, we're here in Pickwell, Ohio, uh,
Todd Miller:has put into solar fields and, uh, we were one of the first municipalities back,
Todd Miller:uh, I think in the fifties or sixties to start playing with nuclear energy as well.
Todd Miller:So for some reason, Pickwell, Ohio has always tried to lead
Todd Miller:the way in terms of, of energy.
Rob Haddock:I think you'll, I think you'll also see.
Rob Haddock:Um, certain states that are very solar proactive, that because the, the,
Rob Haddock:the federal investment tax credit.
Rob Haddock:Is is now more or less disappearing?
Rob Haddock:Um, I think you'll see some of the states and utilities pick up the slack, so it,
Rob Haddock:it's not a total bust, I don't think.
Rob Haddock:A lot remains to be seen.
Rob Haddock:Um.
Rob Haddock:But if, if states subsidize solar, it replaces the federal money to some extent.
Rob Haddock:Um, same thing is true with utilities.
Rob Haddock:I mean, a lot of times public policy puts the onus on the, on the
Rob Haddock:local utility to subsidize solar.
Rob Haddock:It's, it remains to be seen.
Rob Haddock:And my crystal ball is not totally shattered, but it's mostly broken.
Todd Miller:Yeah.
Todd Miller:Yeah.
Todd Miller:We'll see how it all plays out.
Todd Miller:That's for.
Todd Miller:Sure.
Todd Miller:Well, you know, you have created such a remarkable global brand with S five.
Todd Miller:Um, okay, well I have to ask you this.
Todd Miller:Tell us a little bit about the origination of the name.
Todd Miller:S five.
Rob Haddock:Well, if, if I told you that Todd, I'd have to have you knocked off
Todd Miller:well, okay.
Todd Miller:Well, I don't have to know then
Rob Haddock:it, it, it's, it's a trade secret and it's closely held.
Rob Haddock:My kids don't even know.
Todd Miller:Oh, that's awesome.
Todd Miller:Well, this is like Colonel Sanders and his recipe almost here.
Todd Miller:Well, tell me a little bit about though, what it's like to, you know, lead an
Todd Miller:organization of that magnitude as we talked about, you know, how you're
Todd Miller:doing all this international stuff.
Rob Haddock:Yeah, I, I never, when I, um, when I invented S five, uh, attachment
Rob Haddock:technology out in the workshop in my barn, um, I never imagined the magnitude that
Rob Haddock:it would, that would, it would achieve.
Rob Haddock:I sure stayed busy and fly about a quarter million miles a year.
Rob Haddock:But of course with stages of growth, you know, it didn't all happen overnight.
Rob Haddock:Um, we went through growth stages and there are then also growth pains.
Rob Haddock:Uh, I figure at this juncture my job as the CEO is to look down the
Rob Haddock:road and avoid making a wrong turn.
Rob Haddock:Um, it's also to remove obstacles that others on staff may not see.
Rob Haddock:It's also to lower the hurdles and eliminate dysfunctions both inside and
Rob Haddock:outside the organization and to be sure we keep doing things the right way.
Rob Haddock:That's our ethos, and I've never paid much attention to
Rob Haddock:conventional wisdom, so to speak.
Todd Miller:Love it.
Todd Miller:Well reflect a little bit.
Todd Miller:On residential and, and I know we've talked a little bit about how the
Todd Miller:tax credit going away is hurting residential solar, but, um, talk
Todd Miller:a little bit about your thoughts on residential metal roofing.
Todd Miller:Uh, you know, that that's where my heart has been for a lot of years.
Todd Miller:Um, do you see that as continuing to be a growth market or what
Todd Miller:are your thoughts on that?
Rob Haddock:I do, I think it goes, um.
Rob Haddock:I think it goes deeper than solar viability.
Rob Haddock:Certainly the metal roof is the perfect mounting platform for solar.
Rob Haddock:Uh, but there are many other attributes of metal as that
Rob Haddock:you're very much aware of them.
Rob Haddock:I think it's, uh, and I think an aging population is coming
Rob Haddock:to appreciate that things.
Rob Haddock:Don't last forever.
Rob Haddock:So when it comes to roof replacement, uh, they're turning to metal because of
Rob Haddock:its life expectancy, its service life.
Rob Haddock:It doesn't last forever either, but almost.
Rob Haddock:We just need to continue to get that word out.
Todd Miller:You know, it's been interesting.
Todd Miller:I've seen a number of.
Todd Miller:Where remodeling contractors have tried to get involved in solar and even
Todd Miller:guys who are involved in metal have tried to get involved in residential
Todd Miller:solar seems like it's, you know, they always run into challenges.
Todd Miller:Well, I don't, I don't wanna have to deal with electricians, I
Todd Miller:don't wanna have to deal with the permitting, all that type of stuff.
Todd Miller:Um, I'm just kind of curious though.
Todd Miller:Do, do you think that we will see.
Todd Miller:Solar move more into the residential contractor or will always kind of
Todd Miller:stay its own solar contractor thing.
Rob Haddock:It, it's really been as, as far as the trades people that
Rob Haddock:do solar, um, it, it's always been.
Rob Haddock:A little here and a little there kind of, kind of thing.
Rob Haddock:You have electricians who have adopted the, the solar buzz, the
Rob Haddock:solar craze, and are tending into it.
Rob Haddock:You have a few roofing contractors who, who are doing the same thing, and then
Rob Haddock:you have a, the, the typical solar EPC.
Rob Haddock:You know, which is kind of its own subset.
Rob Haddock:Um, and, and so you have a real hodgepodge.
Rob Haddock:Um, I think that well organized contractors, um, who don't, who don't
Rob Haddock:have a mindset of this is a get rich quick thing, um, attacked the right way.
Rob Haddock:I think it can be a really good crossover.
Rob Haddock:Um, and, and definitely within the commercial scene, we don't
Rob Haddock:know what's gonna happen in over the, over the next three years
Rob Haddock:in the, in the residential scene.
Rob Haddock:Um, if there's a change in administration, you know, it may
Rob Haddock:reinstate the investment tax credit.
Rob Haddock:It, it's really hard to say, but as far as the commercial marketplace,
Rob Haddock:you know, a large commercial roofing contractor, if he hires a really.
Rob Haddock:A really good designer, solar one who understands solar and
Rob Haddock:is a bonafide solar designer.
Rob Haddock:Um, he could make it work and you can sub out the electrical.
Rob Haddock:Um.
Rob Haddock:Again, to some, to an electrical company who understands solar and, and the
Rob Haddock:rest of it is just placing modules.
Rob Haddock:It's just, it's just mechanical operation.
Rob Haddock:It's, it's plugging in two wires together and laying modules down and attaching
Rob Haddock:'em hopefully with as five goods.
Todd Miller:There you go.
Todd Miller:Well, switching gears a little bit, I know that.
Todd Miller:You have long been a proponent and supporter of trade associations,
Todd Miller:uh, groups like Metal Construction Association and others.
Todd Miller:Why do you feel that that's important and how has it benefited you and your
Todd Miller:career and building your business?
Rob Haddock:Well, it's, it's not automatic.
Rob Haddock:It, it's, it's not like all, all it takes is to join an organization
Rob Haddock:and good things are gonna happen.
Rob Haddock:I think it's, it's certain.
Rob Haddock:Really true that you get out of it what you put into it.
Rob Haddock:Um, and, and like trade show participation, it's a soft payback.
Rob Haddock:CFOs hate soft paybacks.
Rob Haddock:They, they wanna be able to measure everything.
Rob Haddock:Um, but I've always been a joiner Todd, and so I belong to numerous organizations.
Rob Haddock:I do not devote time to them all equally.
Rob Haddock:I don't have that much time.
Rob Haddock:I belong to probably a dozen or more, but, but I direct my time and talents
Rob Haddock:to the ones that I consider to afford lasting value to friendships as well
Rob Haddock:as build business relationships.
Rob Haddock:Um, my longest standing distributors, you mentioned Dick Buss earlier, and
Rob Haddock:the other one is, um, is Peterson.
Rob Haddock:Um, I, I met those guys through MCA and in some cases MBMA.
Rob Haddock:Of course, there are many, many more, but um, and those guys have
Rob Haddock:been with S five for more than 30 years now and bridge generations.
Rob Haddock:So how do you measure the value of something like that?
Todd Miller:Yeah.
Todd Miller:Yeah.
Rob Haddock:I mean, I learned most of what I know about metal roofing.
Rob Haddock:Um, through trade associations and, and mentoring with people
Rob Haddock:that were way smarter than I was.
Rob Haddock:Um, that's how I learned.
Rob Haddock:I didn't learn that stuff in school, in college, or anything like that.
Todd Miller:Well, and you certainly have been passing it along as well.
Todd Miller:So, uh, I'm curious, you know, what has been the most rewarding part,
Todd Miller:uh, of your journey in this and.
Rob Haddock:I love to learn, but the most rewarding part of my journey is fulfilling
Rob Haddock:my giftings and callings of and for God.
Rob Haddock:Um, 12 years ago I started a family foundation and the
Rob Haddock:enterprise funds the foundation.
Rob Haddock:And it's set up in perpetuity so that it survives me, and that's the
Rob Haddock:most rewarding part of my journey in, in enterprise and in life.
Todd Miller:That's cool stuff.
Todd Miller:We should all be so blessed to be able to say that.
Todd Miller:Well, um, been a real pleasure, privilege to to chat with you here today.
Todd Miller:Rob, is there anything we haven't covered, uh, that you wanted to be
Todd Miller:sure to share with our audience?
Rob Haddock:There's a whole mountain of stuff we haven't covered.
Rob Haddock:Todd.
Rob Haddock:We had a limited amount of time, but.
Rob Haddock:I'm writing a book about it and, and maybe I'll even write two, you know,
Rob Haddock:one about personal anecdotal stories and family history and stuff like that, and
Rob Haddock:another one about business enterprise and missteps and all the mistakes I've made.
Rob Haddock:Anyway, stay tuned for that.
Todd Miller:I'll be your first customer.
Todd Miller:I, I wanna sign copy though though, so I gotta make sure I get that.
Todd Miller:But
Rob Haddock:No problem.
Todd Miller:well Rob, this has been a great time together.
Todd Miller:Um, before we close out, I have to ask you one more thing, and that is,
Todd Miller:if you're willing to participate in something we call rapid fire questions.
Todd Miller:These are five questions, just random questions.
Todd Miller:All you have to do is give a quick response.
Todd Miller:Are you up to the challenge of rapid fire?
Rob Haddock:Yeah, in fact, I brought my own tool,
Todd Miller:Good deal.
Todd Miller:You are well prepared for this,
Rob Haddock:so have at it Todd.
Rob Haddock:Fire away.
Todd Miller:Ryan.
Todd Miller:I'll let you ask the first one.
Ryan Bell:All right.
Ryan Bell:Question number one.
Ryan Bell:What's a product or service you've acquired recently that's kind
Ryan Bell:of been a game changer for you?
Rob Haddock:Oh Mercy.
Rob Haddock:You know, we're, we're moving all the time and we're always
Rob Haddock:inventing new stuff and, um, and.
Rob Haddock:I've, I've invented some stuff that flopped in the marketplace, but
Rob Haddock:thankfully, most of it doesn't.
Rob Haddock:And we have, um, we have 10 or 12 patent applications into the patent
Rob Haddock:office all the time, every, every, every, every day of every year.
Rob Haddock:Um, we just keep inventing things and we, we never know for certain
Rob Haddock:which one is, which ones are gonna really sore and which ones are gonna,
Rob Haddock:eh, kind of a dud sort of thing.
Todd Miller:So you always got things going on.
Todd Miller:That's great.
Todd Miller:Um, I'm curious, uh, question number two, tell us about one of the most
Todd Miller:impressive metal roofs you've ever seen or been on or worked on or whatever.
Rob Haddock:I mentioned to you earlier that, um, we have a satellite
Rob Haddock:production facility in Bilbao, Spain, um, because of the information
Rob Haddock:exchange and, and the training that is taking place between the US.
Rob Haddock:In Spain, um, I've, we, we rented an apartment, a three bedroom apartment so
Rob Haddock:that we have some place to house people when we, when we send technicians and
Rob Haddock:engineers and so on, uh, over to Spain.
Rob Haddock:And, um, so, so in answer to your question, I don't know if you've, if
Rob Haddock:you're familiar with the Guggenheim, that was done by Fran o Gary.
Todd Miller:Sure.
Rob Haddock:It's hard to differentiate what's a roof and what's a
Todd Miller:Well, yeah.
Todd Miller:Or structure.
Todd Miller:Yes.
Rob Haddock:but it is quite a structure.
Rob Haddock:You, your audience can Google it, the Guggenheim and Bilbo Spain.
Rob Haddock:It's that that material is titanium.
Rob Haddock:Um, and it's only 0.4 millimeter in, in gauge.
Rob Haddock:Um, and, and it's, it's, it's quite a striking thing.
Rob Haddock:Another one done by the same architect as one of my favorite wineries,
Rob Haddock:uh, uh, in, in central Spain.
Rob Haddock:Um, and it's near, um, oh shoot, LaGuardia.
Rob Haddock:It's near to LaGuardia.
Rob Haddock:And that's the, um, marque al. Winery and the same architect did that.
Rob Haddock:They built a hotel there.
Rob Haddock:It's a Marriott chain hotel and um, the same architect did that one.
Rob Haddock:It's very similar.
Todd Miller:I'm gonna check that out as well.
Todd Miller:Okay.
Todd Miller:Is the next one?
Todd Miller:No, it's your, it's back to you, Ryan.
Ryan Bell:Back to me.
Ryan Bell:Question number three, what is your favorite meal?
Rob Haddock:I would have to say lamb shanks.
Rob Haddock:I know you expected me to say beef.
Ryan Bell:I was kind of thinking it was gonna be steak.
Todd Miller:Good answer.
Todd Miller:Next question.
Todd Miller:Um, I might know the answer to this, but what did the 8-year-old
Todd Miller:Rob dream of being when he grew up?
Rob Haddock:Oh, oh, man.
Rob Haddock:I don't, I, I, well, I dreamt of being a cowboy.
Todd Miller:That's what I figured.
Todd Miller:That's what
Rob Haddock:Yeah, I did.
Rob Haddock:I did, for sure.
Rob Haddock:I did.
Todd Miller:Cool stuff.
Todd Miller:Living out your dreams.
Rob Haddock:I was, uh, I, I have photographs of me
Rob Haddock:on, uh, on my dad's horse.
Rob Haddock:You know, my folks were divorced when I was about four, but I have,
Rob Haddock:I have photographs of me on my dad's horse, and I'm, and my older
Rob Haddock:brother is, is sitting in front.
Rob Haddock:And, um, I'm sitting in back and I got a real sour puss on, um, because the,
Rob Haddock:and you could see my dad is pointing, instructing me to look at the camera.
Rob Haddock:'cause grandpa was taking a picture, right.
Rob Haddock:And I had a sour puss on me because I always rode in back, which was fine.
Rob Haddock:But I preferred to stand up that way I could see where we're going, you know?
Rob Haddock:I could see over my brother's shoulders and, and, um, yeah, so I had a sour
Rob Haddock:puss on because they made me sit down, sit down and look at the camera.
Todd Miller:I, I think that photo needs to make the S
Todd Miller:five website somehow, someday.
Ryan Bell:I think so too.
Ryan Bell:I agree.
Ryan Bell:All right.
Ryan Bell:Final question here.
Ryan Bell:We'll kind of end on a serious note.
Ryan Bell:At the end of your days, what would you, uh, like to be remembered for?
Rob Haddock:A lot of things, but, um, improving the lives of other people, um,
Rob Haddock:leaving a legacy involving certain values.
Rob Haddock:My children and work ethic and that sort of thing.
Rob Haddock:Um, but I'm all about doing for others and improving the lives of others.
Rob Haddock:And the found the mission statement of our family foundation, um, is
Rob Haddock:to do what Jesus did, which was to improve the lives of others.
Rob Haddock:And, and he preached about.
Rob Haddock:Um, about the father, the widow, and the fatherless, and, and doing things.
Rob Haddock:So, so the charities that the foundation supports are all aimed at in making
Rob Haddock:permanent changes in people's lives, and that, you know, goes from, um, sexual
Rob Haddock:slavery to, uh, rehabbing, um, uh.
Rob Haddock:Vets and those sorts of charities, there are about 20 of them.
Todd Miller:Cool stuff, great answer, and uh, you are, you are doing it.
Todd Miller:Um, well, Rob.
Todd Miller:Thank you very much for the role that you play in the industry
Todd Miller:and in the lives of so many.
Todd Miller:Um, for those who want to learn about S five or the Metal Roof
Todd Miller:Advisory group, uh, what are the best ways for them to do that?
Rob Haddock:Uh, well, there are two websites because one is a consultancy
Rob Haddock:and the other is a product company.
Rob Haddock:But S Five's website is just www dot sen sen five, the number five.com.
Rob Haddock:And, um, the consultancy, the Metal Roof advisory group is
Rob Haddock:RM Haddock, like my name, Rob.
Rob Haddock:RM Raymond Mary Haddock, HA double DOC k.com respectively.
Todd Miller:Very good.
Todd Miller:Well, we will put those in the show notes as well.
Todd Miller:Rob, thank you again.
Todd Miller:What a pleasure.
Todd Miller:Always a joy to talk with.
Todd Miller:You.
Todd Miller:Thank you.
Rob Haddock:Enjoyed visiting with you, Todd, and I guess I'll
Rob Haddock:see you in Oh, I'll see you in,
Todd Miller:Maybe metal con.
Todd Miller:Yep.
Todd Miller:Yep.
Todd Miller:Good deal.
Rob Haddock:Alright, take care gentlemen.
Todd Miller:Well, thank you and.
Todd Miller:I wanna thank our audience for tuning into this episode of Construction
Todd Miller:Disruption with Rob Haddock.
Todd Miller:Please watch for future episodes of our podcast.
Todd Miller:We always have great guests.
Todd Miller:Don't forget to leave us a review.
Todd Miller:Give us a thumbs up, whatever.
Todd Miller:Um, keep on disrupting, keep on challenging, keep on looking for
Todd Miller:better ways of doing things, and don't forget to have a positive
Todd Miller:impact on everyone you encounter.
Todd Miller:Um, just as Rob was alluding to.
Todd Miller:Make them smile, encourage them, make their life better.
Todd Miller:These are just such simple, yet powerful things we can do.
Todd Miller:So God bless and take care.
Todd Miller:This is Isaiah Industry signing off until the next episode
Todd Miller:of Construction Disruption.

