New Business from Old Leads with Jadon Moerdyk

I'm Todd Miller of Isaiah Industries, manufacturer

of specialty metal roofing and other building materials.

Today, my co host here on Construction Disruption is Ethan Young.

How are you doing today, Ethan?

I'm doing pretty good, Todd.

How about you?

I'm doing well.

You know, I, I went to the park the other day, um, had a little bit of fun.

I, I round up, uh, rounded up all the squirrels I could find and I arranged

them by height, um, by size and, um.

So that was kind of fun.

They, they did kick me out of the park.

Unfortunately, uh, they didn't like my criticizing

Okay.

That's a good one.

That's a good one.

that it kind of hit me.

It forced me into a point though, where I did get myself, uh,

an emotional support animal.

Um, I got myself a chicken.

Um, interestingly, it came with mashed potatoes, gravy and a

biscuit from KFC, but, uh, that's my emotional support animal.

Okay.

I love it.

So as a reminder to our audience, once again, this episode,

we are doing challenge words, uh, where each of us on the show, uh,

have been challenged, uh, with some weird word that we're supposed to

work into the conversation by one of, uh, that one of the others put forth.

So, uh, at the end of the show, we will reveal our success or lack

thereof and using our challenge words.

Well, are you ready to move forward, Ethan?

Yeah.

Let's do it.

Very good.

Well, I guess it's no surprise to anyone in our audience, but

I've been around a few years.

I hate to say it, but while I've been on the manufacturing end of

things during that time, the fact is my entire career of over 40 years

has been in the home improvement.

Industry in one way or another.

And over that time, I've seen a lot of change in home improvement.

Uh, some of it's had to do with labor, uh, labor market and labor shortages.

Some has had to do with new product development and

things that have come along.

Um, but really the one area that I have seen change more than.

Any other during my time in this industry has been lead generation.

And today we're talking with someone who's, who is taking a truly

novel approach to lead generation for home improvement companies.

Uh, I learned a lot what they were doing a few weeks ago.

I learned a bit about it and I immediately knew that.

This was so disruptive we needed to feature it here

on Construction Disruption.

Um, again, because for anyone operating in the home improvement space who needs

to generate a good number of leads to support and grow their business, um, this

truly is a disruptor in all the best ways.

So, our guest today is Jadon Jadon of RemodelBoom.

com, with a degree in strategic brand management.

Jadon is shaking things up with his startup, RemodelBoom.

Jadon, welcome to Construction Disruption.

Pleasure to have you here today.

Thanks, Todd.

Thanks, Ethan.

Yeah, I'm excited to have a chat with you guys.

Well, we really want to know a little bit about you, but to

get us started, um, just so everyone kind of has the fray work of what

we're talking about here today, can you sort of give us what the concept of

RemodelBoom is, what you folks are doing?

Yeah, sure.

So we work with home improvement companies in the US.

Um, basically we have a program where we take all of the leads that

you never, you know, basically leads that never turn into a customer.

Um, we put them into our program.

Uh, we text them, we schedule them for a call with your team.

You guys call them, set the in person appointments and then we only get paid.

If you guys sold a job, so there's no, um, upfront costs, no set of

fees, no ad spend, nothing like that.

And yeah, it's pretty, pretty awesome and totally risk free.

I love it.

I'm kind of curious what led you to this idea?

Where did you kind of see the, uh, suddenly there was a, an opening

and a need for this type of thing.

Yeah, it's a good question.

Um, so I don't know how long you want the story to be, but basically how

it all went was, so we've been doing RemodelBoom for just over two years now.

My business partner and I, um, we both had different agencies before we moved.

So I was in the e commerce space.

Facebook ads, YouTube ads, Google ads, and, um, and content

creation for e commerce brands.

And Nick, he was, he's my business partner.

He was basically doing, uh, he had an agency in the LASIK space.

So laser eye surgery.

Um, he was helping them get more, more clients.

Um, and he was doing something similar to what we're doing now, but in that space.

And I was running the e commerce agency and I don't know if you guys have

any experience with e commerce, but it's, it's very difficult to, um, to

get, uh, brands results, especially on, you know, when you kind of scale,

because every single e commerce brand, they all selling different products.

Um, so it's not, you know, every strategy has to kind of be different

for every different brand, um, and every e commerce founder.

You know, it's, uh, you wake up in the morning and it's just a hundred messages.

Oh, please change this color.

I don't like what this looks like.

You know, please can we remove this ad, et cetera.

So I thought running a business would be a little bit more enjoyable.

And it was, I was, I was actually thinking I might just go get a

job at McDonald's or something.

I was like, this is, this is not so fun.

Um, anyways, and then I joined this, um, kind of like this, this mastermind,

um, met my business partner in there.

Um, and he was, you know, he, he, the mastermind was, was basically

around how to get more clients.

Right.

Um, I was really good at getting clients and doing sales and he was

really good at product and, you know, the actual service delivery, you know,

part of things, and, uh, we put our heads together and, you know, we,

we basically started RemodelBoom.

Um, and then one month then, you know, literally the very first clients that

we worked with got unreal results.

And we said, let's just go all in on this.

And we basically sold our, uh, our previous agency.

So yeah, that's, that's how we got into to RemodelBoom basically.

Very interesting.

And I, and I realized kind of that disenchantment you

ran into with e commerce.

I'm kind of curious.

I mean, you're still in the marketing areas, marketing,

just a real patient of yours.

Is this something that, uh, you know, you've always

wanted to have as your career?

Yeah.

So the marketing side of things, um, you know, in the very beginning

days, I wanted to be a YouTuber, you know, when I was a kid, I was, uh,

you know, whenever I'm watching TV, I'm just learning how to video edits.

So I was just like a wizard on the video editing side of things.

Um, I was video editing for like, at some of the, some of like the top creators.

And, um, while I was doing that, I was thinking, you know, you know,

this is kind of the same kind of world with, with marketing.

If you can market that one thing, you can kind of market other stuff.

Um, and then from there, it kind of just spiraled, um, in South Africa.

So I'm from South Africa and I live in, and I live in London, but in South Africa,

it's like getting a, a job in marketing.

It's not very.

The pay isn't amazing, and if you want to leave South Africa, it's very

hard to leave if you're earning a marketing person's salary in South

Africa, because, you know, the rand, the currency over there, it's just,

it's terrible compared to the dollar or the pound or, you know, the euro.

So you're kind of forced to almost, you know, look at other ways of

really, you know, making money so you can, if you want to leave.

You kind of have to, you know, make, make things happen.

Um, so that's how I was basically just, you know, I was never gonna,

uh, I always wanted to do something and then I saw people, you know,

starting agencies and, you know, it wasn't, um, it wasn't impossible even

if, if you, you know, at a young age.

Um, and I, and I had a knack for, for, for marketing.

So I thought, you know, let me, let me do this.

Let me do this thing.

So, yeah,

So I'm curious, what is that like, you know, running a business

from England that is working primarily here in the States is, is that given

you any challenges or is everything as seamless as one might think it would

be with the internet and everything?

yeah.

So the, the hours is, is a little bit funny.

Oh, yes,

That's the one thing, um, I currently work.

You know, around like Eastern time, but it's usually like

10 AM, uh, to 10 PM UK time.

So it's, you know, the hours, it's not too bad.

It's not like I'm in Asia or anything.

Um, but that would probably be the big difference.

And then the second difference would be, especially in the beginning.

Um, the accents was always a funny thing for the far clients

to kind of get, you know, over.

So I used to, I always used to say, um, bathrooms and they

were like, I'm not joking.

Clients would literally be like, oh, bathrooms.

Oh, bathrooms, bathrooms.

I was like, yes, yes.

Bathrooms, bathrooms.

Yes.

We work with, uh, bathroom companies.

So my accent, it's all over the place at the moment, you know, bathroom, bathrooms.

Um, but no, you know, every, you know, especially since covid, I feel

like everyone is kind of, you know, adjusted and become more global.

So it's not, it's not as big of an issue working from, you know,

also my business partner, he's in Colorado, uh, he's in the States.

Uh, you know, he, he's over there.

Um, but our whole team is, you know, worldwide.

Um, and yeah, there's no, there's no real need for us all to be, you know, together.

Funny thing is, um, I actually met my business partner in person for

the very first time two weeks ago.

really?

Oh,

so we've been, uh, we've been building RemodelBoom and

we chat every day for over two years.

And literally two weeks ago was the first time that we met in person.

It was kind of funny, like getting off the, getting off the plane.

Like, Oh, Hey, you know, it's like, we'd be, we'd be chatting forever, but it's,

it was just, you know, a little bit weird.

And then after the first few hours, it was like, you know, just normal.

But, um, yeah, it's, it's fine.

Well, of course, we just had our presidential election,

so I was tempted to ask you what you thought about American politics, but,

Yes.

that could just be laughs and giggles for hours.

So,

It's interesting.

I mean, I was in Vegas.

Um, uh, I was in the U S for the first time, actually, also two weeks ago.

This is when I met my business partner.

I was there for a top 500 and the, um, it was just crazy.

The amount of ads.

Were running just for the, you know, for the election.

Um, and I was like, this is, you know, I've never seen anything like it.

Like you don't really see ads being run like anywhere, like, like that.

Um, and the, at the scale.

So I've literally never seen, like, especially in, in, um, in South Africa.

I mean, there's, there's probably no budget to run the, the

presidential, uh, you know, the ads.

But even in the UK it's not nearly on that kind of scale.

You know, you would walk into a restaurant.

And there would be ads like I, it was bizarre, but I guess for you

guys, it's just like another day.

But yeah, it's really, really interesting to see all of that.

It is like another day, but at the same time, I don't know.

I was talking to someone.

I said, that's, I think my favorite part of the election being done is just,

I don't have to sell the ads anymore.

You know, it's real nice.

can, you can go back to the random vacuum machine that you don't need.

and the roofing advertisements and home

improvement advertisements.

And, well, it's interesting here, you know, Ethan and I are in Ohio

and, uh, senatorial race where the challenger did beat the incumbent,

but, um, it was the, yeah.

Um, most money spent on advertising for a political race ever, other than the

presidential, uh, uh, election, uh, race.

So we were just inundated nonstop.

Plus we're not necessarily in one of the.

Current swing states, but we're still in a state that had some pretty heavy focus.

So, yeah, it was a little crazy.

Well, let's get back to RemodelBoom.

Um, I know that your focus is on home improvement companies, and one of your

criteria is companies that are typically generating at least a hundred raw leads.

I believe a month.

Um, tell us, I mean, are you working with all sorts of home improvement companies

and what does it look like for them to get started and onboarded with RemodelBoom?

Yeah, yeah, great question.

So it's super simple.

Um, and we work with all, all verticals within home improvements, uh, windows,

doors, bathrooms, basements, floor, you know, flooring, um, roofing,

of course, uh, cabinets, kitchens.

You know, the whole, the whole sweep as well as solar and in order to get

involved with us, um, you know, in terms of like onboarding and set up really

easy, you know, you just book a call.

You can book it up, you know, RemodelBoom.

com.

Um, and on there, we basically go over everything, how it all works, et cetera.

And then.

After that, um, you guys, you know, the, the company sends us their, the list for

all the people that they want us to work.

And then we typically can go live within 7 to 10 days of

receiving that, that initial list.

So the whole setup onboarding, it's like, it's so quick.

There's no, there's no need for integrations or anything like that.

Um, and it's all really, really simple.

We try and make it as easy as possible.

Um, and yeah, works really well.

Very good.

Can, can you share with us maybe some of the results you've seen with clients?

I know your website has some pretty amazing testimonials and results on it.

Yeah, so I'll put my, uh, my, uh, my bragging hat

There you go.

Do it.

we have pretty insane results.

You know, if a company says Jadon, we have, you know, 10, 000 leads or whatever,

we can pretty much predict how much we're going to be able to generate you based

on our Kind of averages we have like a little calculator that we work internally.

You say, you know, we have this many leads.

We can say, okay, we're going to probably produce you this much

revenue based on your average ticket.

Um, if you go on our website, you'll see, you know, we, we've done

multiple, um, million dollar plus net, uh, sales for, for companies,

obviously, you know, those guys have.

Pretty big lists, but for example, um, they say that they had 8, 000 leads.

They did five over 500 K nets within like a month, uh, from a really small list.

I was like that, you know, clear choice on improvements.

They've had 6, 000 days.

They did, I think 300 K nets, um, renewal by Anderson.

You know, one of the division, you know, one of the locations, the

Carolinas, they had 36, 000 needs.

We did over 800 K net.

So, um, we've got some pretty insane results.

And even on our website, there's like another 20 or 30, uh, you know,

customer success stories that we haven't even had a chance to post.

Cause it's just like, if you scroll on there, it's almost like, it's

like, it doesn't really stop.

Um, but yeah, it's, it works really well.

And the whole, the whole idea is, is how can we make a product that.

You know, instead of focusing on, you know, sales and marketing, we should

rather spend that time on making a product that works so well that people

just want to tell their friends about it.

Um, and that's what we've, um, you know, successfully done.

Um, and that's what we try and do.

Uh, and I think it's, it's working really well.

And yeah, the results are.

Pretty epic.

No, those are some amazing results.

And I know one of the things we talk a lot about with home improvement companies is

the fact that oftentimes they do sort of ignore those pitch and miss type things.

You know, leads that are in their database and they just don't do much with them.

And, um, a lot of times we'll kind of call those nebulous leads, but there

oftentimes can be a lot of deals in those.

Um, so I know, you know, you're using texting.

How, how do you feel that that consumer who maybe did, you know,

has had a past interaction with the company and now suddenly they're being

texted, how do they react to that?

Are they, they pretty accepting of it or what does that look like?

Yeah, it's a good question.

So yeah, it all really depends on kind of like the tone and the message

that you're actually sending them.

The reason why companies kind of do texting wrong is, you

know, pretty much threefold.

So the first or most of the text messages that they send them, you

know, either it's from a bot or.

They just look like a bot has sent them.

So it's just like, you know, you kind of want to have a text message that's a

little bit different, um, and actually looks like you're sending it from a human.

The second thing is when people are replying to the text, often

what happens is, um, you know, there's an AI and software.

They're all getting better.

But when someone replies, it's, you know, someone will, you know, the

software will say, Oh, you know, please.

You know, hit one or two.

If you want to speak to a consultant, it's just like, you know, everyone kind

of knows, you know, it's not, it's not a very, um, human experience and with us.

We use all real humans.

So we don't have any AI.

We don't use any bots.

It's all real humans.

We've got a massive team of texting agents.

Um, and we would be obviously the first people that would want to try and move to

AI and, you know, and use that because.

Yeah.

It's so expensive with all the, all the staffing costs, but we haven't been able

to replicate the same results yet with AI.

So it's one thing that's like, you know, on the list, you're always

trying to, you know, try and get better and produce things that that can do

that, but at the moment, it's not.

And the reason I bring that up is because.

You know, all of our clients, they're all already texting,

texting their, their old leads.

They're all already doing their own rehash.

Um, but then they also use us because we're able to generate

that revenue that they haven't been able to generate in house.

So they try and squeeze out, you know, all the juice out of those leads.

And then when they basically finish, they will give it to us so that we can get

that revenue that they haven't already.

Um, but texting is, is under, it's underutilized.

It's um, you know, it's something that every company should be,

should be trying to master.

Absolutely.

Well, I know one of the other things you do that's pretty unique, you

know, other than, Hey, these are real people behind these texts.

Um, but you do a lot of, you know, I guess I'll call it pay per sale, but

you know, you get paid based upon, uh, them making a sale and, you know,

that sort of thing is sort of a Holy grail that's been sought after for

home improvement contractors for years.

Um, I know you did a little bit of name dropping.

You got some on your website, but, um, what's, well, who are some other

clients you've worked with here in the.

The states that maybe our listeners might be familiar with.

Yeah.

Um, so we work with a ton of, you know, the guys on like the top 500, uh,

rebath, five star bath, uh, American roofing, um, long home products, expo

home, uh, syntax, express flooring.

We work with the entire Renovo suites, um, leaf home.

Um, who else do we work with?

Uh, busy onboarding, jacuzzi, corporates, uh, PJ Fitzpatrick.

Um, who else might, you know, matrix some solutions, um, infinity home improvements.

Um, yeah, is.

There's a lot.

There's a lot.

Uh, but yeah, that's, um, that's a bunch.

Do, do most of your clients stay with you longterm?

I mean, you know, maybe you work through this initial push of, you know, some

real old leads, but then they just keep updating and feeding you more to, to work.

Yeah, that's a, that's a good question.

So how it works is because the campaign, and this is another thing

where people go wrong with texting is they'll just beat up their list.

Like it's, you know, and people, um, you know, it's just, it's

basically spam what we want to avoid when you, when you text them.

Is you want to avoid spamming, right?

So one thing that we do at RemodelBoom is we only send one text.

So if someone does not reply to that first text, then they never hear from us again

until we do it the second time around.

So, the cadence that we found works best is we do it now, usually last a couple of

weeks, depending on the size of the list.

And then we do it again around 6 months to a year later, um, with the same

list, plus anyone that has come in.

Um, during that period of time, we also use a very different

approach in the second time around.

Um, and everyone basically wants to come back again for,

for that second time around.

So that's, that's what we find, um, to work.

Well,

That's, that's really interesting.

I mean, I think it goes back to your earlier point about authenticity

and all your text messages.

And I do think consumers are really sensitive to that

and any kind of marketing.

So I think it's great.

Like you said that, you know, you guys aren't using AI right now, but the goal

is to get there at some point once it can, you know, kind of meet those standards.

You know, when you started, I assume you had sort of

some general expectations of what you could accomplish for your clients.

Have you met those?

Have you done even better than you thought you would do?

yeah, we've, um, we've done better if I'm being honest, then I

thought we would, um, we would do, you know, the first, the first few clients

that we worked with, we, we didn't know if, yeah, The, the product was all the

service was going to work as well as it did, um, literally for the, we, we were

initially, we were working with bathroom companies, um, you know, one day bath,

that kind of thing until we explored the entire home improvement sort of verticals.

And we, we, we worked with them, we said, you know, let's just,

let's just see how it goes.

You know, we're going to try our best.

Um, and they absolutely loved it.

Um, and then from there, you know, we, we kind of just, uh, broadened everything.

Also in the very beginning, we were doing it on sort of like a paper

call sort of basis, and then we were chatting with clients and they

were telling us about rev share.

Um, they were telling us, you know, it would be great if this was completely

risk free because a lot of people, you know, it's tough to do something

where, you know, you pay all this money and you don't even know if they're

going to turn into a job, right?

So there's so many lead aggregators out there that, you

know, they promise you the world.

And then once you 10k or 5k deep, you know, you don't have any

sales and then they happy, but you've got nothing on your side.

So we just thought, how can we.

Make this just the best, like, how can we make this the most

risk free for the customer?

Um, and that's where we, we came up with the RevShare.

So, yeah, also the problem is with RevShare is everyone thinks it's like

too good to be true because there's so many lead aggregators that do RevShare.

And then they have this massive, you know, set up for you or,

you know, massive upfront costs.

Um, so a lot of people are almost like skeptical when you say rev share,

because it's like either the leads are just going to be trashed because,

um, you know, it's rare to share.

They probably get the leads from like some, you know, dodgy websites and

they're just going to waste my sales reps times, uh, my sales rep times, or

they, um, They, they'd be going to have this massive set up for you upfront

cost that I'm not aware of, um, until I am, uh, so, so yeah, that's, that's

kind of how the evolution happened.

Um, and now it's, it is, uh, yeah, zero risk.

Well, you get an extra chevron on your sleeve for

exceeding what you even thought you could do for your clients.

That's great.

Anything you can, anything else you guys are dreaming of in the future,

you can maybe give us a teaser on it.

Don't want to spill the beans too fast, but just

Yeah.

Yeah.

I mean, we, um, we bullish on direct mail.

Um, I think it's something that's, that's overlooked quite a bit.

There are only a few home improvement companies that are

doing a really good job at it.

The, the problem with, um, the problem with direct mail is a lot of

companies, it, it's hard to get right.

And you have to be really patient because it's not, you know, you

know, you're gonna, you're gonna, you know, send a couple of direct mail,

you know, nothing's going to happen.

And then you're kind of going to fall off.

Uh, you're going to sort of forget about it, but the key is to really

keep it going and reinvent that wheel.

So a lot of companies, they kind of, you know, overlook it and it

doesn't, um, it doesn't go their way.

But that's something that we, we might incorporate, um, in the future.

Um, there's, it's always tough to, you know, when you're building something

where they saw these ideas, right?

Like there's.

We want to incorporate this.

We want to incorporate that.

We want to bring in this.

Um, but you almost get this like shiny object syndrome where there's all

these things that you could do and it takes away from what is actually

working and what people want right now.

Um, so I've, I've, my business partner and I have, have, I've tried

very hard not to just start adding things until, until we need to.

Um, and I'm sure, yeah, you know, I'm sure you guys are aware of that.

So, yeah, that's one thing that we, that we're looking at.

Um, but there's so many, you know, there's so many things that, that, um, that

can work and what the space needs and, yeah, it's all, it's all very exciting.

I'm excited to see how things develop.

Well, I love that.

As I always say, all the glitters doesn't necessarily make you gold.

So you got to figure your way through that and do the right thing for your clients.

So, um, what's it been like to scale and grow your own business?

Any particular challenges that have come along that you've had to figure

your way through that come to mind?

Yes.

Um, one, one challenge we, we, uh, we're facing right now is hiring.

I've never, you know, um, our team is around 25 people at the moment.

We, we need more account managers.

We currently basically have a, we have too much, um, demand for

the amount of staff that we have.

So we almost, we basically have a waiting list at the moment of companies

that want to work with us, um, that we can't take on at the moment.

And the, the reason why is because.

We, uh, number one, making a couple of miss miss hires, um, and number two,

we, it's difficult to, to hire smart people that can learn things quickly.

Uh, so that's a big challenge that we, we currently facing just like how to

hire really smart people as well as.

Identify people that can learn things quickly.

Um, I don't know how you guys, you know, find, find hiring, but it's,

it's something that we've spoken to so many people about hiring and it seems

like there isn't like a cookie cut away on doing it and it's almost like

you've got to figure it out as you go.

And that gut instinct, you know, sort of gets better every time you do hire.

Um, but that is a big challenge that we, we currently facing at the moment.

That, um, you know, with everything in business, you know, you're going to,

you're going to overcome the problems.

Um, but that's a big one that's, that comes to mind when you,

when you ask that question.

So are a lot of your team members there?

Are they in England?

Are you got them spread over other countries?

Yeah, we've got England, um, England and mainly South Africa.

So I'm from South Africa.

Uh, we have, we have a couple of people in South Africa.

Um, and yeah, that's another thing, you know, with, with, um, with us

being global, you can, you can find.

People all over the world.

Um, one thing that one of my mentors told me was, so if you have, um,

if you have, I'm allowed to pick a football team or let's just, yeah,

yeah, football team, and you're allowed to pick a football team, the only

difference is that I'm allowed to pick.

A team from any country in the world, right?

And you only allowed to pick a team from the U.

S.

Um, and the losing team, um, they basically die.

It was like the person that could pick worldwide is always going

to win because there's talent.

Um, you know, you know, there's if you, if you have a, if you can look

for talent globally, um, it's 10 times better than just looking locally.

So that's something that we, we kind of take on board and.

Yeah.

Yeah, that's it's something that I think a lot of companies

should should try and look at.

They shouldn't just, you know, look at, you know, their surroundings.

who's in their backyard?

Makes a lot of sense.

Well, I will give a shout out while we're talking about hiring to.

Dr.

Melissa Furman, you can find her on LinkedIn, but she was a prior guest

on our show and she does, um, great, uh, helps companies with hiring and

leadership and such things and has some fantastic insight into hiring.

So, uh, I encourage all of our listeners to check her out again, Dr.

Melissa Furman.

So, um, You're a young guy.

You've had the entrepreneurial bug.

You've pursued it.

Kudos to you.

Any words of advice out there for any other listeners who may have

the entrepreneurial bug themselves?

When someone wants to go into business, what they often

do is they they think business is about, you know, inventing something.

Or they think it's about, um, kind of following that shiny objects sort

of syndrome, which you, which you need to avoid my advice would be

instead of, you know, number one, kind of, you know, copying what other

people are doing, um, and number two, thinking you have to reinvent the

wheel, I would always look for actual problem so you can pick a niche.

Or pick a niche that you, you know, you, you actually interested in can be

anything and then ask the people that are in that niche, what their problems are.

Everyone has problems, you know, every business has problems

like us right now, hiring.

If someone just said, Hey, Jadon, I've got, you know, the best, uh,

you know, I can, I can, I can get, I can recruit account managers for you.

It'll take me a week, you know, we would, we'd pay them big bucks.

So instead of, you know, a lot of big problem people do is they, they

always just do what other people are doing or they all think that they

need to like do something crazy.

That's, um, you know, like build the next fricking Instagram or whatever.

Um, but what they should actually be doing is looking at a niche.

Ask, just talk to the people within that niche and see what

real problems they have, right?

There's so many problems and everyone wants their problem solved and people

pay money to get them solved because it's harder to do it themselves,

you know, so that's some advice I would, I would give to someone.

Um, and yeah, it's, it's fun, it's going to be hard at the

beginning, but it gets better.

It gets better.

And there's always problems, you know, problems always arise and you

gotta, you gotta be, you gotta have some thick skin to deal with the

problems and not get discouraged.

You got to be pretty resilient, no doubt about it.

But, uh, I love that advice though.

Look for the need that's out there.

Look for something that's given people problems and, uh, kudos.

You've done a great job doing that.

Well, thanks so much, Jadon.

Um, this has been great.

We're thankful for your time.

We're kind of close to wrapping up what we call the business end of things, and then

we'll have a little bit more fun, but is there anything we haven't covered yet that

you'd like to share with our audience?

No, um, I don't think there is, um, you know,

some, some value for your audience.

Mikey, if they, you know, everyone wants more leads.

Um, one thing they can do to, to always get more leads is don't

overlook platforms like YouTube.

They can always learn for, you know, you can always learn yourself.

If they think that they have to hire this agency, that agency.

You know, a million different agencies.

There's always someone that, you know, has posted some videos on

YouTube where they can figure it out, especially if they starting.

So if there's someone, you know, starting a home improvement company

or whatever, they can always learn from someone that's already done it.

Instead of like thinking, the only way to get more leads is by paying

someone to get these leads for me.

You can always do it yourself in the beginning.

And then as you have, you know, more, more, um, more resources, you can,

you can outsource that to, to agency.

So one thing I would say is, you know, a lot of guys, uh, you know,

especially the starting guys is kind of, you know, advice to some of the

home improvement companies, like the starting guys, cause they always ask us.

Um, we have a lot of calls and a lot of companies aren't

big enough to work with us.

And, you know, we always tell them, like, guys, you know, there's a

million different resources out there.

Just pick one, try and get amazing edits, and then add the next thing, and add

the next thing, and add the next thing.

Don't try and do everything all at once.

Try and pick one, get some leads out of there, build that channel, and

then you can add the next channel.

Um, and get some leads from there.

So yeah, it's just 11 thing.

I would, I would say to people,

Well, that is great advice from Jadon Mordick with RemodelBoom.

com.

Well, before we close out here, I want to ask if you're willing

to participate in something we call our rapid fire questions.

These are seven questions.

Some are silly, maybe a little more serious.

All you have to do is give a response.

Are you up to the challenge of rapid fire?

let's do it.

Cool.

Well, Ethan, you want to alternate asking questions?

Yeah, I can start us off, um, ping pong the bit back

and forth about asking this one, but it is one of my favorites.

So um, what's a product or service you've purchased recently that's

been a game changer for you?

Good question.

Um, game changer, a good chair.

So I recently invested in a Herman Miller chair.

They're very expensive.

I don't know if you guys have heard of this brand.

Um, it's the same chair.

That's.

Obama used to sit on them in the white office.

So it's a very expensive chair, but it's the best investment like I've

made in a long time, it's, I literally can sit on this chair for files.

So if you want to check it out, it's called a Herman Muller, very

expensive, but it's worth the money.

If you're going to, if you work from your desk every single day,

it's worth getting a good check.

man, a chair makes all the difference.

Sure does.

I will add, um, they're not bad on the use market.

I have two, I have one at home and one in the office now.

So for anybody that's interested in one and you know, there's plenty

of good used ones out there too.

So,

For sure, for sure.

They, they lost a lot of time,

Well, actually, I will answer that question myself.

So, um, I started, I don't know what even started this by start getting all

these ads on Facebook for these fancy new pillows that you, you know, sleep on in

bed and they've got sort of a impression in the middle for your head and they've

got some support for your neck and.

Um, I got one.

Yeah, I actually, I don't like it.

Um, so this is something that hasn't changed my life

yet, but I'm hoping it might.

Okay.

Question number two.

Uh, what is your favorite breakfast?

even breakfast.

I figure you guys eat different breakfasts than we do probably.

So.

Yeah.

Look, honestly, um, my whole day I've tried to structure it.

So I don't have to think that much.

So for example, I find, I found the, the, the brand of shirts that I like,

and I just bought seven different colors for seven different days.

Good

My breakfast, my breakfast is the same every single morning.

I basically have, um, avo on toast with three eggs, uh, on like a, you know,

some salt and pepper, some Tabasco.

And then I have some blueberries and yogurt on the side.

So that's pretty much my, you know, I told myself it's my favorite breakfast.

It's my everyday breakfast.

Really?

every single day.

Yeah.

It's really, really pretty simple.

Um, but yeah, my, uh, my girlfriend's a pretty good cook.

So when she, every, anything she cooks is my, is my favorite.

So.

So, yeah, it's all good.

The food is good.

Well, I like your theory there though.

Keep things simple so you can focus on the things that are

going to make a difference.

And, uh, that's kind of Mark Zuckerberg.

I think kind of what he does, except, uh, all of his shirts are gray, but

Yeah, it's um, if you, I was told this, if you have a, if you want

to run a complicated business, then you can't have a complicated personal life.

yeah,

So, I'm trying to, you know, eliminate all the drama, um, and uh,

keep the decisions minimal so the business can, can uh, take all the brain power.

all right.

Question number three, um, what did the eight year old Jadon

want to be when he grew up?

I wanted to be Roger Federer.

Awesome.

so I, uh, I was very into tennis.

Um, this is another thing in South Africa.

So I grew up in a small town called East London in South Africa.

Very bizarre.

I know.

Um, but there was a small group of people where if you get really good

at tennis, you can move to the States.

So you can go to like, uh, you know, a college in the States because

they'll sponsor you to come over.

Um, so I had like a whole bunch of buddies and we all just, we were training tennis,

like to basically go pro every single day.

And then when I hit 18, I think I was just pushing too hard as a kid,

so I kind of lost the passion of it.

Um, but yeah, when I was, when I was eight, it was, uh, it was

tennis, tennis champion Wimbledon.

Yeah.

Awesome.

Love it.

Next question.

Would you rather be a high school teacher or a professional clown?

That's funny.

Uh, that's tough because I really didn't like school.

So yeah, I really didn't like school, but I, I love teaching and like, you know,

giving advice and that sort of thing.

And I think I could make an impact, you know, I think I could in the

school, because a lot of teachers, they kind of hate their jobs.

But if you like, there was, you know, I always had this one teacher

that just loved his job and he was just the best person, um, you know,

it was the best lesson to be in.

So, and the clown thing, yeah, I'm already a bit of a clown, so.

You know, I don't know if, uh, I'm being a professional clown.

You know, you don't wanna, you don't wanna do your, you don't

wanna do your passion as a job.

So, I'm gonna, I'm gonna probably go with the high school teacher, funny enough.

But any other option, I'd probably choose the other option.

But yeah, yeah.

That's a good question.

All righty, next one.

Um, who's one person from history that you'd like to have dinner with?

Like, uh, dead or alive?

Or, like,

Yeah, yeah, we could do Dead or Alive.

Yeah.

Okay.

Um, then, uh, I'll probably choose Elon Musk and I know it's generic, I know

it's generic, but it's crazy how he can run so many companies and also play

video games for four hours live on X, like, you know, on a random evening.

So I'd love to just see how this guy operates.

I mean, he also has 12 kids, like, I don't know how, like, unless this guy just

actually doesn't work and he just has.

You know, a million CEOs is running everything for him.

It seems like he's, he's wired differently.

So if I could just spend an hour with them, I think a lot of that stuff would

just, you know, be, be, uh, pretty obvious off the, off the little, little session

of all dinner, dinner night with them.

But, uh, yeah, that might, um, also he's from South Africa originally.

So I'd love to.

I'd love to just pick his brain on, on how that was.

I don't, I don't hear it was, I hear it was not, not so, not so

enjoyable, which is unfortunate, but, um, yeah, probably Elon Musk.

Well, that's a great answer.

And, uh, actually, it leads into our next question.

I did not change this.

Um, if Elon Musk wanted to fly you to Mars, would you go?

Oh, man, that's tough.

Um, okay.

Can I have some follow up questions

Sure.

For example, is it, are you the first person or is it like,

you know, five years from now he says.

I'm going to come to Mars,

Let's say your first.

and are you, are you staying there?

Are you staying on Mars?

Um,

How long do you have to be there for, you know?

let, let's, let's say that, uh, yeah, you gotta, you

gotta go there and who knows how long that would take, um, but you

got to stay there for six months.

Oof.

Look, I think if I was the very first person to go to Mars, and it was

guaranteed survival, and I was only going to be there for six months, and

it's guaranteed that I can come back, and nothing bad is going to happen.

Then I would, I would oblige.

I don't think my family and friends and girlfriend would be too happy, but I'll

tell them guys, you know, it's once in a lifetime, you know, first person on

Mars is you can't beat that, you know?

So yeah, I would accept.

I would be too.

I

You guys too.

And you also do that.

I would, I don't know about Ethan.

I mean, the thing about being the first is like, that's a,

yeah, that's a cool thing, but also like you're the first, so like you're

gonna find out all the, you know, awful things that happened to you.

That's right.

Discover aliens on Mars that no one knows of.

Hard to have edit guarantees when you're the first isn't in there.

Yeah.

Alrighty, last question, um, how would you like to be remembered at

the end of your time here on Earth?

Hmm.

Oh, we're getting deep.

We're getting deep.

Um, I've, I've doubled it, dabbled with it in my head.

Like whether I want to leave this, you know, unbelievable legacy.

Versus just live a good life, um, and not really worry about what

people, you know, remember me by publicly, um, and at the moment I'm

leaning towards, um, the ladder.

So

want to have, uh, you know, a big family, not that big, like three

kids, you know, uh, have big family.

My, I am already very family oriented with my family.

Um, and I think I would.

Like to, uh, you know, be remembered as a good father, you know, a good,

good husband, um, and, uh, and build something that added some value

to, to, to someone, you know, um.

You know, a product that is just so exceptional that people just

love it and just want more of it.

And, you know, whether that turns into a massive thing or

not, you know, I would be happy.

So, I don't think I need to, I'm not too phased about, you know, building

the next Apple or anything like that.

Um, I am, I'm just very interested and excited about building

something that people love.

And, you know, putting the risk on, on us as much as possible so that

they, you know, they can just worry about what they're doing and a great

life and have fun, you know, I think a lot of people, they underestimate.

The, the, the length of time that you actually have on this, on this planet.

And I think you should enjoy some of it.

So, yeah, you know, who, who knows if I'm going to be, you know, everyone says the

same thing where as soon as I reach this milestone, I'm done, you know, as soon as

you hit that milestone, you're like, okay, now I, I want to reach the next thing.

So I think I'm wired like that, but.

I also think that it's important to slow down sometimes, look at what,

you know, what you kind of created and then, um, have some, have some time to,

to have some fun, which I want to do.

So I want to just, I want to be remembered by someone that

didn't take life so seriously.

I looked up, you know, my family and friends and I, um, I built something

that was, that was pretty great.

And some, some people loved.

That is great advice.

Good answer.

Well, Jadon, thank you again for your time today.

This has been a real pleasure, a lot of fun.

For anyone who wants to get in touch with you or perhaps wants

to know more about RemodelBoom.

com, what are some ways they can do that?

Yeah, um, thanks for having me if you can just go to RemodelBoom.

com.

Uh, yeah, it's pretty simple You can go on there book a book a call.

Um, there's a little video on me there I'll try and convince you to book a

call And yeah, it's just remodel boom, like the explosion, dot com and you

can, you can find some information once you book a call and yeah, hopefully

myself or one of the team members will, we'll have a chat with you and

we can, we can have a fun discussion,

Great.

Well, we're hoping to get a lot of folks introduced to you,

and we'll do our best on that.

Um, so, um, recap of our challenge words.

We all worked those in.

Uh, Ethan, your challenge word was

Mine was ping pong.

Very good.

You worked it in.

Got it in there.

Um, Jadon, your word was, uh, yeah, this was a bit of a challenge.

Your word was

skiminy, I still don't know what that means.

No one knows what it means, but it's fun to say.

Yes, it was, uh, I can just imagine your listeners are just like,

what is this random South African, this random South African guy talking about?

Where did he get these words from?

You worked at it.

Well, good job.

And I had the word Chevron, which I worked in there.

Okay, I think so.

Yeah, that was good.

Good stuff.

Well done gentlemen.

Thank you again.

Appreciate your time today Jadon

Thanks, Todd.

Thanks, Ethan.

Yeah, it was, it was great fun and yeah, looking forward to, to everything.

And thank you to our audience for tuning into this

episode of construction Disruption with Jadon Jadon of RemodelBoom.

com.

We're going to put his information in the show notes Also so you can get in

touch with him, but if you're in the home improvement business You really need to

check these guys out because they are blowing up businesses just like yours.

So, uh Check it out and please watch for future episodes for podcasts.

We always have great guests,

just like Jadon and don't

forget to leave a review or give us a thumbs up until the next

time we're together, though, keep on disrupting and challenging those in your

world to better ways of doing things.

And don't forget to have a positive impact on everyone you encounter.

Um, make them smile and encourage them.

Um, so God bless and take care of this is Isaiah industry signing off until the

next episode of construction disruption.