In this episode of Construction Disruption, hosts Todd Miller and Ryan Bell sit down with Doug Sandler of the Turnkey Podcast. Discover how Doug transitioned from a 30-year career as an entertainer and DJ into becoming a leading podcast producer. Learn about the journey behind his own successful podcast, 'The Nice Guys on Business,' and how Turnkey Podcast aids businesses in leveraging podcasts for growth.
Doug offers invaluable insights on setting goals, understanding your market, and the true monetization aspects of podcasting beyond mere sponsorships. Whether you're a podcaster or a business professional, this episode is packed with actionable strategies to elevate your podcasting game.
Timestamps
00:00 Introduction and Hosts' Banter
02:07 Guest Introduction: Doug Sandler
03:16 Doug's Journey into Podcasting
09:15 Podcasting Facts and Figures
13:15 Challenges in Podcasting
18:12 Monetization and Success Stories
25:01 Debunking Podcast Monetization Myths
26:15 The Future of Podcasting: Trends and Innovations
28:12 Repetition in Podcasting: Is It a Problem?
29:41 The Journey of 'Nice Guys on Business' Podcast
31:30 Turning Podcasting into a Profitable Venture
32:25 Getting Started with Turnkey Podcasts
34:03 Guest Acquisition and Building Authority
37:30 Rapid Fire Questions with Doug Sandler
42:56 Final Thoughts and Farewell
Connect with Doug Online
LinkedIn: https://www.linkedin.com/in/doug-sandler/
Website: https://turnkeypodcast.com/money
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This episode was produced by Isaiah Industries, Inc.
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I'm Todd Miller of Isaiah Industries, manufacturer
Todd Miller:of specialty metal roofing and other building materials.
Todd Miller:Today, my co host is Ryan Bell.
Todd Miller:Ryan, how are you doing today?
Ryan Bell:Hey Todd, I'm doing great.
Ryan Bell:How are you?
Todd Miller:I'm doing very well.
Todd Miller:Also, um, we had our first snow yesterday and, uh, a little bit of snow on that
Todd Miller:Browns game, I guess, from what I hear.
Todd Miller:And, uh, that was coming down.
Todd Miller:So
Ryan Bell:Well, it's an excellent game to watch, yes.
Ryan Bell:The Browns came out on top, thank God.
Ryan Bell:Surprisingly.
Todd Miller:surprisingly good
Ryan Bell:Well, hey, uh, you wanna hear a joke about pizza before we get started?
Todd Miller:That's what I've been looking for all day.
Todd Miller:That'd be awesome.
Ryan Bell:Well, never mind, it's too cheesy.
Todd Miller:It exactly was.
Ryan Bell:yeah, yeah.
Doug Sandler:That's the, that was the un joke.
Doug Sandler:That was the un
Ryan Bell:is the un joke, yeah, yeah.
Ryan Bell:I got one more for you, though.
Ryan Bell:How do you know when your clock is still hungry?
Todd Miller:Oh, now it seems like I should be able to figure this one out.
Ryan Bell:I think you should.
Todd Miller:I don't know.
Todd Miller:Got me.
Ryan Bell:It goes back four seconds.
Todd Miller:I am confused.
Ryan Bell:Goes back for seconds like a
Todd Miller:Oh, back for a second.
Todd Miller:Oh my gosh.
Todd Miller:Oh, that was good.
Todd Miller:It got me.
Todd Miller:That was good.
Ryan Bell:Maybe that doesn't qualify as a dad joke if it was, was not immediate.
Todd Miller:Yeah, that one's a little more, uh, esoteric.
Doug Sandler:If you have to mansplain it, it is not, it does not work out.
Ryan Bell:That was a failure.
Doug Sandler:You should have stopped at one.
Ryan Bell:That was a failure.
Ryan Bell:Yep.
Ryan Bell:You're absolutely right.
Doug Sandler:My, uh, my first wife always used to tell me quit while you're
Doug Sandler:behind, you know, it's like, I understand.
Doug Sandler:I understand.
Todd Miller:I think it's a couple levels above a dad joke.
Todd Miller:It's just, uh, you're operating on a higher level today, Ryan.
Todd Miller:I don't know what else to say.
Todd Miller:Hey, well, I'm excited about today's show.
Todd Miller:And once again, just so our audience knows we are doing our challenge words
Todd Miller:for each of us on the show have been challenged by one of the others to work
Todd Miller:some word or phrase into the conversation, um, as seamlessly as possible.
Todd Miller:And at the end of the show, we'll kind of reveal what those words
Todd Miller:were and whether we were successful.
Todd Miller:So, you ready to go, Ryan?
Ryan Bell:let's dive in.
Todd Miller:Good deal.
Todd Miller:Well, in recent years, we've seen a rapid growth in the popularity of podcasts.
Todd Miller:Uh, perhaps you're even wondering whether a podcast is right for your business.
Todd Miller:Well, today, we have a truly special guest.
Todd Miller:I'm really excited about this.
Todd Miller:Been looking forward to this show.
Todd Miller:I know it's going to be a lot of fun.
Todd Miller:Uh, Joy, he's joining us to talk about podcasting, and I know we'll have a
Todd Miller:few other things in there as well.
Todd Miller:Uh, so Doug Sandler, uh, co founder of turnkey podcast is a seasoned
Todd Miller:entrepreneur, author, and podcasting expert with years of experience,
Todd Miller:helping businesses and individuals launch and grow high impact podcast.
Todd Miller:Uh, Doug has been instrumental in turning conversations into
Todd Miller:meaningful connections and profits.
Todd Miller:He's also the co host of his own show.
Todd Miller:The nice guys on business podcast.
Todd Miller:Doug, welcome to Construction Disruption.
Doug Sandler:Hey, Todd.
Doug Sandler:Hey, Ryan.
Doug Sandler:I, I, like I said at the top before we hit record, I kind of
Doug Sandler:feel like I'm fangirl in here.
Doug Sandler:I've been listening to your show since, uh, since we met Todd and
Doug Sandler:Ryan and enjoying the content.
Doug Sandler:Thanks for putting out, uh, such, such excellent information for,
Doug Sandler:uh, for your listening audience.
Doug Sandler:I'm excited to be here.
Todd Miller:Well, thank you for joining us.
Todd Miller:We're excited to hear what you got to say and learn and see where this goes.
Todd Miller:So I know you have had a career that has included a lot of things.
Todd Miller:I think there's been some marketing in there, speaking, authorship,
Todd Miller:DJing, and now you're a leading expert in the world of podcasting.
Todd Miller:Can you tell us a little bit about that journey and how
Todd Miller:Turnkey Podcasts came to life?
Doug Sandler:Yeah, man, thank you for, uh, thank you for
Doug Sandler:giving me the opportunity.
Doug Sandler:It seems like a lot of stuff that has been packed into my past, but
Doug Sandler:really there's only been two careers.
Doug Sandler:One is a, as an entertainer for 30 plus years in the Washington DC social scene.
Doug Sandler:And then the, um, transition to the new career as a podcast producer,
Doug Sandler:which just came by happenstance through 2014, and it came out.
Doug Sandler:We started the podcast as a result of, uh, of writing a book and, uh, I
Doug Sandler:wanted a promotional resource for it.
Doug Sandler:And I thought the podcast would be a great tool for that.
Doug Sandler:And it, and it was, and it has served a, a great purpose.
Doug Sandler:Um, it wasn't until a couple of years into podcasting that actually we
Doug Sandler:found our first production client, which started this whole different
Doug Sandler:avenue of, uh, of career growth and deliverables and services provided.
Doug Sandler:And, and, uh, happy to chat, to, to, to work into any of those things
Doug Sandler:that you want to, but have really enjoyed 10 years of podcasting.
Doug Sandler:1600 episodes, 6 million listens down the, down the pike.
Doug Sandler:And, and, uh, you know, literally millions of dollars in revenue
Doug Sandler:that has been created from it.
Doug Sandler:And I, I, I had no idea what I was getting into until I actually got started.
Todd Miller:Very interesting.
Todd Miller:Well.
Todd Miller:You said it kind of started with promoting the book.
Todd Miller:I'm curious.
Todd Miller:What was the book you wrote?
Doug Sandler:So I wrote a book back in 2013 that came out in 2014
Doug Sandler:called nice guys finish first.
Doug Sandler:And, uh, it's all about the career journey that I took as an entertainer
Doug Sandler:and delivering an exemplary.
Doug Sandler:Customer experience, because I really think that the thing that
Doug Sandler:separates or differentiates a lot of people in any marketplace is not
Doug Sandler:just the deliverable, but how they deliver it, exceeding expectations,
Doug Sandler:you know, one step at a time.
Doug Sandler:And, um, I was a 5, 000 DJ in a 500 market and all of the competition
Doug Sandler:would say, how is this guy pulling down, you know, 5, 000 to do a job and
Doug Sandler:doing 80 to a hundred of those a year.
Doug Sandler:And they just didn't understand how that happened.
Doug Sandler:And I said, it's not about the fun.
Doug Sandler:Four hours of the event, it's the year and a half that led to the event.
Doug Sandler:And then the year and a half after the event, staying in contact with your
Doug Sandler:clients that led to more business and bigger business as, as my career evolved.
Doug Sandler:And I just taught people all about the customer experience, not about equipment.
Doug Sandler:So that's kind of how that whole thing came about.
Doug Sandler:And that's how the book started.
Doug Sandler:Um, I knew I saw the writing on the wall.
Doug Sandler:Somewhere around 45, I'm almost 60 now.
Doug Sandler:So almost 45 years old, I saw a decline, not a steady decline, but enough of a
Doug Sandler:trickle of a decline in my DJ business.
Doug Sandler:And I kept thinking, do I want to be that guy out in the middle of the dance
Doug Sandler:floor, doing the electric slide and the, you know, in the cha cha slide at 60.
Doug Sandler:And I could see clearly that I did not want to be doing that.
Doug Sandler:It for that long a time, maybe at 30, it was fun.
Doug Sandler:And at 35, it was okay.
Doug Sandler:And 40, I'm like, I getting a little bit, you know, hurting
Doug Sandler:on this, on the weekends.
Doug Sandler:And then, and then at 50 though, it's like, no, I don't
Doug Sandler:want to do this much longer.
Doug Sandler:So not because I didn't like it, but because it took a toll as
Doug Sandler:you can imagine on, on the body.
Doug Sandler:So that's, that was the beginning of, uh, of the whole podcasting journey for me.
Todd Miller:Very interesting.
Todd Miller:Yes, sometimes we kind of morph those careers a little bit as we age.
Todd Miller:Uh, I don't know if anyone remembers, I'm probably the only one who remembers this,
Todd Miller:but there was a guy a number of years ago who came out with a video called,
Todd Miller:uh, The Evolution of Dance, and it was one of the first huge YouTube videos.
Todd Miller:You know, things that everyone had to watch and, uh, kind of interesting that
Todd Miller:guy and I went to the same college.
Todd Miller:He's younger than me, but, uh, I had met him and, you know,
Todd Miller:it's been interesting to watch.
Todd Miller:He had to change his career.
Todd Miller:He realized he did not want to spend his whole life doing the evolution of
Doug Sandler:right, right, right.
Doug Sandler:I think it's, I think everything is a, uh, it's, it's a, uh, a
Doug Sandler:cooperative exchange from one place and transition to the next place.
Doug Sandler:And if you enjoy what you're doing, it doesn't matter.
Doug Sandler:Uh, what you're doing as long as you are doing it and doing it well
Doug Sandler:and you have a good attitude and you're really positive about it, you
Doug Sandler:know, just keep, just keep rolling.
Doug Sandler:Whatever your career is.
Doug Sandler:It doesn't, you don't have to be a DJ forever.
Doug Sandler:If that's what you want to do, then great.
Doug Sandler:Continue.
Doug Sandler:If I felt like I, I wanted to have a deeper impact with, with what I've
Doug Sandler:learned through the lessons that I've learned, learned through my,
Doug Sandler:my first part of my, my, my life.
Todd Miller:So you started your own podcast, um, the nice guys on
Todd Miller:business and you started doing this.
Todd Miller:Well, at some point you decide, Hey, I think I can help other people do this.
Todd Miller:Um, what kind of inspired you to think, gee whiz, maybe other
Todd Miller:people need help with this.
Doug Sandler:You know, we, uh, we had no idea that podcast production was going to
Doug Sandler:be even something that we started with.
Doug Sandler:I was teaching people about customer service and customer experience
Doug Sandler:and building up the, the, uh, the, you know, the customer journey.
Doug Sandler:And it was one person in our audience.
Doug Sandler:His name is Lou Diamond.
Doug Sandler:And Lou, um, came to us through our audience and said, Hey, Doug, I appreciate
Doug Sandler:you sharing all that stuff you're doing about customer service and all of that.
Doug Sandler:And, but, but.
Doug Sandler:I want to learn how to start a podcast.
Doug Sandler:You guys have been doing this for now for two years.
Doug Sandler:You got 100 plus episodes out there.
Doug Sandler:How can I do this?
Doug Sandler:And I said to him through, this is all through email exchange because
Doug Sandler:we shared that in our show notes.
Doug Sandler:I said, Lou, I have no idea how much I would even charge you for that.
Doug Sandler:What would you pay for that?
Doug Sandler:And how long would you like that to take?
Doug Sandler:So we developed the product with, with Lou.
Doug Sandler:And that was the first of literally 350 plus clients, uh, over the
Doug Sandler:last seven years of, of doing this.
Doug Sandler:And it has been such a great journey.
Doug Sandler:So it found us.
Doug Sandler:Which is another lesson to learn.
Doug Sandler:If you're looking for opportunity, it will find you as long as
Doug Sandler:you have an open brain for what opportunity is as it comes to you.
Todd Miller:Very interesting.
Todd Miller:Good stuff.
Todd Miller:Well, You know, you're in this world podcasting, you're helping others.
Todd Miller:Can you give us a few facts and figures on podcasts?
Todd Miller:I keep hearing things like there's 10 million new podcasts every day and
Todd Miller:everybody's got 4 zillion listeners.
Todd Miller:But anyway, what are some
Doug Sandler:Yeah, I'll give you some of the stats as I, as I know
Doug Sandler:them about 546 million listeners are worldwide in the podcasting space.
Doug Sandler:And nearly half of the population, uh, listens to at least one podcast a month.
Doug Sandler:Now, I listen to one podcast in an hour.
Doug Sandler:I'm, I'm a podcast junkie.
Doug Sandler:I don't necessarily listen to true crime or history, but I do listen
Doug Sandler:to a lot of news and, and try to stay up to date with things.
Doug Sandler:And I'm sure they all have their, their certain angle, you know, the
Doug Sandler:journal and the daily and New York times, all their, all their podcasts.
Doug Sandler:So I listened to a bunch of those.
Doug Sandler:Um, let's see, uh, 33 percent of podcasts are viewed on YouTube.
Doug Sandler:24 percent are listened to on Spotify.
Doug Sandler:And while it used to be that Apple was the, the big gorilla, uh, having
Doug Sandler:80 plus percent of podcast listeners, it's down to 12 percent of podcast
Doug Sandler:listeners listen through Apple podcasts.
Doug Sandler:So, um, that's a total of, I think it's 60, if I do my math right, 69
Doug Sandler:percent of the podcasts are listened to on those, on those three channels.
Doug Sandler:There are 6 million podcast titles that are out there today.
Doug Sandler:70 percent of those 6 million.
Doug Sandler:are inactive, which means they haven't produced a show over the last 90 days.
Doug Sandler:97 percent of podcasts that are out there, uh, make no money.
Doug Sandler:97 percent make no money at all.
Doug Sandler:There is a 0.
Doug Sandler:1 percent that actually make enough to support a podcast.
Doug Sandler:A living for anyone.
Doug Sandler:And, uh, and 1 percent of the shows make any sort of appreciable living
Doug Sandler:of more than a thousand bucks a month.
Doug Sandler:So if you are a podcaster or thinking about podcasting, you want to focus
Doug Sandler:on, if you have a podcast that's related to business, you want to
Doug Sandler:focus on how do you monetize and how do you grow your podcast financially?
Doug Sandler:Because.
Doug Sandler:If you don't get any ROI, a good business would tell you, look, if
Doug Sandler:there's no ROI coming from, then why would you continue doing it?
Doug Sandler:It's a waste of your time.
Todd Miller:Yeah, good, good stuff and stuff that we kind of wrestle
Todd Miller:with a little bit too, but so, so before I go too far in depth on that,
Todd Miller:I do have to ask you a question.
Todd Miller:So do you listen when you listen to podcast, you listen to
Todd Miller:them on standard speed or at a
Doug Sandler:I wish I could listen to him on half speed because sometimes
Doug Sandler:I don't really, I, um, my podcast production business, while I would
Doug Sandler:love to say it's a 40 to 50 hour a week job, I have such a great.
Doug Sandler:Team that it represents about 15 hours of my, of my work, it represents
Doug Sandler:a hundred percent of my income.
Doug Sandler:So what I do is I really use, if you count how many, if you count podcast listening
Doug Sandler:as a part of my work day, I would probably put another five hours a day into it.
Doug Sandler:I love listening to podcasts like before I, but when I knew I was going
Doug Sandler:to be a guest on the show before I actually was sitting in the guest seat,
Doug Sandler:I'm ODing on, you know, on, on Ryan and Todd and seeing what you guys are
Doug Sandler:about and learning some of your lingo.
Doug Sandler:You know, it's, it's really hard sometimes when you are either a guest or you're a
Doug Sandler:host of a show, if you don't know about your guest and if you're a guest, if
Doug Sandler:you don't know about your host, doesn't it make for a great conversation?
Doug Sandler:So I do spend a lot of time listening to podcasts, even just normal ones,
Doug Sandler:like the shows that you and me have.
Todd Miller:very interesting?
Todd Miller:Well, the reason I asked that, yes, there was a reason.
Todd Miller:I pretty much when I listen to podcasts, I listen to them at double speed.
Todd Miller:And if I go back and listen to standard speed, it just
Todd Miller:doesn't, it doesn't work for me.
Todd Miller:So I listened to everything like, you know, their chipmunks careening
Todd Miller:down the hill on a toboggan.
Todd Miller:I mean, that's what it sounds like.
Todd Miller:But, um,
Doug Sandler:Well, and for me, you know, if I listen at two speed, it is sort of
Doug Sandler:like a head on collision with information.
Doug Sandler:I can't take it in that fast and I need to listen to it a little bit slower so that
Doug Sandler:I'm not the sharpest tool in the shed.
Doug Sandler:So for me, I need to listen to it a couple times through.
Doug Sandler:And sometimes I do.
Doug Sandler:I listen to episodes a couple times once I know the person and
Doug Sandler:then after I, you know, and before I get to know them a little bit.
Doug Sandler:So that's that's a cool way to listen to.
Todd Miller:Well, you kind of touched on it, Doug, you know, 70
Todd Miller:percent of, uh, all podcasts are kind of inactive, but it seems like
Todd Miller:there are lots of shows out there.
Todd Miller:And many of them never make it past about the 5th episode.
Todd Miller:Um, what are some of the challenges and surprises people run into that?
Todd Miller:Prevent them from continuing.
Doug Sandler:I think the biggest challenge that there is with people
Doug Sandler:with podcasting as it relates to, um, continuing to podcast is they don't
Doug Sandler:set a, uh, a stake in the ground.
Doug Sandler:They don't have a target that they are shooting for, you know, a lot of
Doug Sandler:people have a, an unrealistic metric that they are, that they are comparing
Doug Sandler:their, their, um, their success to.
Doug Sandler:And, you know, we all look at guys like Joe Rogan and Tim Ferriss and Tony
Doug Sandler:Robbins, these guys that have millions of people in their listening audience,
Doug Sandler:but they came to podcasting with millions of people in their community already.
Doug Sandler:So somebody gets started podcasting and they're like, Hey, if I don't
Doug Sandler:have a thousand listens or downloads on this particular episode or in the
Doug Sandler:next couple of months, podcasting.
Doug Sandler:Well, I don't care whether you have a thousand people listening
Doug Sandler:or a hundred thousand people are listening or ten people listening.
Doug Sandler:If I have ten people listening, taking action, it means a lot
Doug Sandler:more to me than a thousand people listening and doing nothing.
Doug Sandler:So people don't have their, their goals set properly as it relates
Doug Sandler:to community growth, influence building, uh, brand awareness.
Doug Sandler:Conversion of listeners to clients.
Doug Sandler:And I think they set the wrong goal as it relates to podcasting.
Doug Sandler:The other thing that's interesting is they don't realize the effort
Doug Sandler:that must go into podcasting.
Doug Sandler:They think, Oh, I just have my phone and, you know, I can record something.
Doug Sandler:Well, it's a little bit more complex than that.
Doug Sandler:You guys can see, you have, you know.
Doug Sandler:Two professional microphones, uh, Ryan, you mentioned earlier, you do the
Doug Sandler:editing, you hate doing the editing.
Doug Sandler:So it's like, okay, those are the things like, at least you have the skill set
Doug Sandler:to do the editing, but oftentimes people get into it and they don't have the
Doug Sandler:skills, which is where we came in, you know, quite heavily in a lot of our,
Doug Sandler:our clients, we have a B2B business.
Doug Sandler:So there are many things that people don't think that go into podcasting
Doug Sandler:behind the scenes other than just opening up a microphone and go.
Todd Miller:You know the scariest part of everything you said there
Todd Miller:was when you started saying a lot of people start without A stake in
Todd Miller:the ground and i'm thinking that may be my whole problem for life.
Todd Miller:I I don't know Maybe this goes beyond
Doug Sandler:And that, and that may be the case in, in life in general,
Doug Sandler:but in the podcasting space, if you don't put your, if you don't hang
Doug Sandler:your hat on a specific KPI, a key performance indicator, then you are
Doug Sandler:never going to know if you get there.
Doug Sandler:What happens if you get to six months and you turn around and you've had
Doug Sandler:these five deals come in as a result of you having a podcast, but your
Doug Sandler:goal was, Hey, I was looking for podcast listeners and downloads.
Doug Sandler:Do you care how many downloads you have?
Doug Sandler:If you were able to make a hundred thousand dollars from your podcast.
Doug Sandler:Probably not.
Doug Sandler:Um, it's all about putting the right, um, the right, uh, magnifying glass on the
Doug Sandler:right components of your podcast metrics.
Todd Miller:Gotcha.
Todd Miller:Well, we've just talked about some of the pain in the butt
Todd Miller:aspects of the whole thing.
Todd Miller:But Why is it that you think podcasting can be a real powerful tool for
Todd Miller:connection and branding and so forth?
Doug Sandler:Well, I, I imagine podcasting in the future to be the
Doug Sandler:sales tool of all sales tools, because we have so many different opportunities
Doug Sandler:within the podcasting space.
Doug Sandler:One is you're creating, uh, the no like and trust factor with an
Doug Sandler:audience that's been listening to you.
Doug Sandler:I have been doing my show for 10 years now, 1600 episodes.
Doug Sandler:We've had some listeners that have been listening from the very beginning.
Doug Sandler:If you don't think that they know us, like us and trust us now at this
Doug Sandler:point, then we will never have that no like and trust factor for them.
Doug Sandler:In a traditional sales environment, when you're calling on a prospect,
Doug Sandler:you literally have two options.
Doug Sandler:10 minutes, maybe 30 minutes, maybe 30 seconds to make that first impression.
Doug Sandler:And it's very, very hard to convert somebody into a trusting soul
Doug Sandler:in that short period of time.
Doug Sandler:So that alone, uh, the connections that you make with your audience, the
Doug Sandler:relationships, I always call it the hidden gifts that you get from podcasting.
Doug Sandler:Think about this in your 200 plus episodes that you guys have had.
Doug Sandler:Think about how many relationships that you've built with people or had the
Doug Sandler:opportunity to build with people that are sat in that guest seat of yours.
Doug Sandler:How many closer connections that you have been able to make with
Doug Sandler:those people that you wouldn't have necessarily made had you not, uh,
Doug Sandler:had your podcast as the, as the tool.
Doug Sandler:So, that alone is two reasons why I really feel like we are, even
Doug Sandler:though ten years ago when I started I thought, maybe it's too late, maybe I'm
Doug Sandler:getting started too late in this game.
Doug Sandler:Even today, when people are getting started, you are getting
Doug Sandler:started at the perfect time right now in the podcasting space.
Doug Sandler:Everybody knows it.
Doug Sandler:It's popular, more popular than ever.
Doug Sandler:Amazon, Spotify, huge companies are going all in the podcasting, spending millions
Doug Sandler:or billions of dollars on podcasts.
Doug Sandler:Why not be a part of the wave right now?
Todd Miller:Good stuff.
Todd Miller:Well, you have worked with a lot of clients through your business.
Todd Miller:I'm just kind of curious.
Todd Miller:Are there any standout success stories that really show the power of podcasting?
Todd Miller:And, um, to what degree?
Todd Miller:I mean, you mentioned that ability to connect with the audience, um, I'd love
Todd Miller:to hear a little bit more on how that relates to the success of a show or or not
Doug Sandler:So it would relate to the success of the show if that was your goal.
Doug Sandler:So, if your goal is to connect with your audience, grow a community, be,
Doug Sandler:be more, having people be more brand aware, I would say that there are
Doug Sandler:absolutely success stories that are within our client umbrella that do that.
Doug Sandler:Many of our clients have a podcast related to the business that they're in.
Doug Sandler:Uh, for example, uh, Be That Lawyer, uh, Steve Fredson's one of our clients and he
Doug Sandler:has a business that he sells to attorneys.
Doug Sandler:So his goal is to grow his community filled with attorneys and also put
Doug Sandler:people that are in the guest seat to have an opportunity to learn
Doug Sandler:what he does to highly successful.
Doug Sandler:He does not have millions of people listening to listening to his show.
Doug Sandler:He might have 500 to a thousand people listening at any given episode,
Doug Sandler:which is great because that's all he needs to make a mid six figure
Doug Sandler:income from his, from his podcast.
Doug Sandler:So.
Doug Sandler:Steve is a great example, uh, Karen Briscoe, five minutes success.
Doug Sandler:Another, um, another example of a success.
Doug Sandler:She, she wrote a book.
Doug Sandler:She used the podcast as the tool.
Doug Sandler:Her book is called five minutes success.
Doug Sandler:She's built a lot of relationships with the people in her audience.
Doug Sandler:And as a real estate agent created a lot of transactions with those people
Doug Sandler:that are in the audience, because she has the right message for them to.
Doug Sandler:To listen to a real fun one, um, um, uh, Stan Haycock has a, has a show called,
Doug Sandler:uh, fun with annuities, millions of dollars in annuity business has come
Doug Sandler:to him by way of his podcast that he never would have had, had it not been
Doug Sandler:for his podcast and his YouTube channel.
Doug Sandler:So those are just three stories that I share of clients of ours that I didn't
Doug Sandler:have to sell them into podcasting.
Doug Sandler:But to understand where their goal was coming, they thought all of them thought
Doug Sandler:I got to build a big audience to make a lot of money from my podcast because
Doug Sandler:they're all connected to their businesses.
Doug Sandler:But the reality of it is they don't need to build big audiences.
Doug Sandler:They just need to build the right audience.
Doug Sandler:And that's one of the things that we really stress here at turnkey.
Todd Miller:wow, I love that and and that really kind of sheds whole new
Todd Miller:light on things for me because you know, we hear a lot about monetization
Todd Miller:of podcasts but If your podcast if the whole point is to go out and create
Todd Miller:business for yourself or create those contacts and those relationships
Todd Miller:Well, that's the monetization.
Todd Miller:It's not getting sponsors and
Doug Sandler:Yeah, I was going to say, can I ask you guys a question and think
Doug Sandler:you just answered it, Todd, you know, Todd Ryan, if I said to you when people get
Doug Sandler:started podcasting as clients of mine, what do you think that they think the
Doug Sandler:number one resource for getting money is?
Doug Sandler:What do you think, where do they think the money comes from in podcasting?
Doug Sandler:Ryan, I'd love to ask you.
Ryan Bell:I would guess that they think they're going to get sponsors.
Doug Sandler:Okay.
Doug Sandler:And how about you, Todd?
Doug Sandler:What would you think?
Todd Miller:I would have said that they're thinking that they're
Todd Miller:going to get more customers
Doug Sandler:Okay, cool.
Doug Sandler:Well, Ryan's answer of getting more, getting sponsors is absolutely
Doug Sandler:where most people think the money comes from in podcasting.
Doug Sandler:The secondary thought is exactly what you said.
Doug Sandler:Todd is they think, Hey, if I can't get it through sponsorship, I guess
Doug Sandler:I'm going to try to find clients.
Doug Sandler:However.
Doug Sandler:Most podcasts that are, I would say, active, meaning more than 90 days since
Doug Sandler:they've created their, they've created episodes within the last 90 days, and
Doug Sandler:longer than 12 months old, meaning they've been podcasting for 12 months
Doug Sandler:and they create episodes, you know, once a month, twice a month, four times
Doug Sandler:a month, they are actually making the majority of their money from their
Doug Sandler:clients, And And 0 from advertisers because if you look at the national focus
Doug Sandler:on advertising, the numbers are for every thousand listeners that you have every
Doug Sandler:thousand listeners that you have, you're going to equates to 25 in advertising.
Doug Sandler:Okay, so if you have the average show, which does about 200 listens per episode.
Doug Sandler:You're going to make 8 for advertising.
Doug Sandler:Would you change your messaging for 8?
Doug Sandler:Hell no, I never would do that.
Doug Sandler:So I always encourage everybody, can we put down the ego metric
Doug Sandler:for a second of, I'm going to get more downloads and focus really.
Doug Sandler:And again, I'll, I'll be, is it okay if I'm like completely open
Doug Sandler:with dollars and cents here?
Todd Miller:Sure.
Doug Sandler:Our, our podcast makes 400, 000 a year for us as a business.
Doug Sandler:And not, I would say maybe $20,000 comes from advertising.
Doug Sandler:And that's only because we've been around for 10 years.
Doug Sandler:So the $400,000 in, in revenue that we make from, from, uh, from our show
Doug Sandler:comes a hundred percent from audience and guests becoming clients of ours.
Todd Miller:Wow.
Doug Sandler:And I don't even focus on, you know, you give
Doug Sandler:somebody the opportunity to put advertisers in their, in their, um.
Doug Sandler:as a part of the revenue stream.
Doug Sandler:And I've just created another job for somebody because now you've got to go
Doug Sandler:out and look for, look for sponsors.
Doug Sandler:You've got to pitch the sponsors and that takes you away from your core,
Doug Sandler:your core services, which in your case is not, is not advertising.
Todd Miller:well, and it's interesting.
Todd Miller:We have tried a couple of sponsorships, folks that approached us and said,
Todd Miller:Hey, I want to sponsor your show.
Todd Miller:And, you know, at the end of the day, we're like, Oh, my goodness,
Todd Miller:that was not worth the hassle.
Doug Sandler:beholden to them.
Doug Sandler:And you're kind of have to think about is my message aligned with what the
Doug Sandler:sponsor and it, did I represent them properly and, and all of the stuff.
Doug Sandler:And it's like, hell no, I don't want to do that.
Doug Sandler:All I want to do is continue creating fun content, great content.
Doug Sandler:And if I can make money at it, great.
Doug Sandler:The key is to understanding where the money comes from now.
Doug Sandler:Everybody has a different perspective on and a different goal
Doug Sandler:on where that money comes from.
Doug Sandler:Yours might come from, I call it the guest to gold strategy.
Doug Sandler:Yours might come from having referral sources in your
Doug Sandler:audience or in your guest seat.
Doug Sandler:Some might come from finding clients in their audience or their guest seats.
Doug Sandler:Some might find it in affiliate relationships.
Doug Sandler:Some might find it in joint venture partnerships.
Doug Sandler:Some might find it in this category that I call I don't really know where
Doug Sandler:you fit into my life, but I certainly love having conversations with you.
Doug Sandler:Let's talk a little bit further about what we can do together.
Doug Sandler:When you look for opportunity in podcasting, it finds you.
Doug Sandler:If you're only focused on how do I get more listeners, who the hell cares?
Doug Sandler:Do you really care about how many anonymous people
Doug Sandler:you have in your audience?
Doug Sandler:That's an egometric that will never be satisfied.
Doug Sandler:So for me, it's all about conversion of the right people
Doug Sandler:to the right services for me.
Doug Sandler:If I said to you, Hey, Todd, Hey, Ryan, I'm able to bring into Isaiah
Doug Sandler:industries, an extra million dollars a year for of revenue into your company.
Doug Sandler:Would you care?
Doug Sandler:If it comes from your audience or your guest or how many people
Doug Sandler:are listening to your show?
Todd Miller:no, absolutely
Doug Sandler:and and that's what our goal is.
Doug Sandler:Our goal is to realign the brains of everybody that comes into our
Doug Sandler:ecosystem So they understand that podcast Monetization does not come from
Doug Sandler:advertising and sponsorship for normal people like you and me and it does not
Doug Sandler:come from The size of your audience size does not matter in this case.
Todd Miller:Gotcha.
Ryan Bell:So quick question for you.
Ryan Bell:When you mentioned the statistic about, I think you said 97
Ryan Bell:percent of podcasts make no money.
Ryan Bell:Is that podcasts that make no money from their, their business or sponsors or just,
Doug Sandler:Any money they can't even tie it.
Doug Sandler:They can't tie a cent back to it.
Doug Sandler:I mean, you think about it.
Doug Sandler:Look at all the podcast.
Doug Sandler:Just go through the list of podcasts that are out there on Apple podcast or Spotify.
Doug Sandler:You're like, Oh, that doesn't make any money.
Doug Sandler:You know, you know, if you if you're a plumber and you have a
Doug Sandler:show about cooking, you're probably not making any money, right?
Doug Sandler:So if you have a podcast that's related to your business, which you guys
Doug Sandler:do, you guys should be raking it in.
Doug Sandler:I'm not saying that from a trying to prod the bear here.
Doug Sandler:You guys should be raking it in as it relates to revenue
Doug Sandler:when it for you from your show.
Doug Sandler:And that's not because you have an advertiser or a sponsor.
Doug Sandler:It's because you're generating business using the right words,
Doug Sandler:the right call to action and the right strategy to put that together.
Todd Miller:Good stuff.
Todd Miller:I love it.
Todd Miller:Love it.
Todd Miller:Well, you talked earlier about, you know, podcast.
Todd Miller:You think are the next great salesman or something in the future.
Todd Miller:I forget how you worded it, but tell us a little bit about.
Todd Miller:Any, what you do see the future of podcasting being, do you see any trends
Todd Miller:or innovations or changes or does it just kind of stay like it is, but maybe more
Todd Miller:people figured out and get better at it.
Doug Sandler:Well, technology has made things easier than ever.
Doug Sandler:Things like show notes, if you're not using a, you know, show notes
Doug Sandler:style, AI tool to, uh, to write, write them and, and all of the things.
Doug Sandler:So it's not just about writing show notes.
Doug Sandler:It's about providing transcription for better SEO.
Doug Sandler:It's about.
Doug Sandler:Uh, coming up with, uh, key, key bullet points about the episode summary about it,
Doug Sandler:quotes from some of the guests or some of the, uh, or from the hosts of the show,
Doug Sandler:it's about promotion on social media.
Doug Sandler:If every marketing department of every company in the future, I see having a
Doug Sandler:podcast as a tool because it's not only a community growth and influence builder.
Doug Sandler:It's also a, a, um, a, uh, customer educational tool.
Doug Sandler:that could really benefit the organization.
Doug Sandler:Talk about a CEO of a company being transparent enough to have a podcast
Doug Sandler:and having their audience and their customers fall in love with that CEO.
Doug Sandler:Now we're talking about some serious connection and brand loyalty when you
Doug Sandler:have somebody that runs an organization, has team members from the organization on
Doug Sandler:the show, having an audience fall in love with them by being transparent That's the
Doug Sandler:greatest thing that podcasting provides.
Doug Sandler:And that's where I see the future of podcasting is that it doesn't matter
Doug Sandler:how many listeners that you have.
Doug Sandler:If you're a plastic surgeon and you want to educate your audience and
Doug Sandler:you have 200 people on your email list, send it to your 200 people.
Doug Sandler:You don't even need to post it to Apple podcasts.
Doug Sandler:You just send it to your customers and your patients.
Doug Sandler:That becomes a very valuable tool as it relates to business growth.
Todd Miller:So, here's a question, um, do you feel like someone who is
Todd Miller:podcasting for the purpose of, you know, growing their business, should
Todd Miller:they not worry about being repetitive, uh, in terms of from show to show?
Doug Sandler:When you say repetitive, um, you and I are having this conversation.
Doug Sandler:You're asking me my story, but I'm sharing my story through us, uh, through
Doug Sandler:a different lens because you're asking the questions I'll go on another show
Doug Sandler:and, and share it slightly differently.
Doug Sandler:Cause that host is asking a question.
Doug Sandler:We've done 1600 episodes.
Doug Sandler:We joke about some of the repetition that we've had.
Doug Sandler:Uh, my partner is not a big fan of national parks.
Doug Sandler:I am a partner.
Doug Sandler:I'm a fan of national parks.
Doug Sandler:I love fishing.
Doug Sandler:I love, I love wildlife.
Doug Sandler:I love going out and visiting.
Doug Sandler:We will continue to bring up the national parks episode that we
Doug Sandler:did years and years and years ago, and our community still loves it.
Doug Sandler:Um, think about your kids when you, when they were young, you would go to tell them
Doug Sandler:a bedtime story as they were going to bed.
Doug Sandler:They always wanted the same story.
Doug Sandler:They want a good night moon or they wanted whatever, you know,
Doug Sandler:whatever it is that they wanted.
Doug Sandler:And we would tell that story over and over again, unless you're using
Doug Sandler:the same words and repeating, just hitting repeat on that episode.
Doug Sandler:As a classic rewind, you are going to be bringing the story out different
Doug Sandler:ways, different times, and each guest has their, a slightly different spin.
Doug Sandler:So keep doing what you are doing.
Doug Sandler:Just have to put your eye on a slightly different goal.
Doug Sandler:If you're not reaching that monetization goal that you may
Doug Sandler:have, or may not have set yet.
Todd Miller:Very interesting, good stuff.
Todd Miller:Well, tell us a little bit about your show.
Todd Miller:Nice guys on a business.
Todd Miller:Uh, what are you trying to accomplish through the show?
Todd Miller:What, what, uh, what does that look like?
Doug Sandler:So the, originally the nice guys on business was just
Doug Sandler:going to be me and my co host and that lasted for about 30 some odd
Doug Sandler:episodes until we ran out of material.
Doug Sandler:I'm like, well, what, what are, you know, Strick and I, Strickland is his name.
Doug Sandler:What are, what are Strick and I going to continue talking about after episode 36?
Doug Sandler:Cause we ran out of stuff.
Doug Sandler:It's only so much wisdom that we have.
Doug Sandler:So we started having guests and starting to share their perspective, um, about
Doug Sandler:how they've grown their business, their journey, the things that they've
Doug Sandler:done along the way that have been successful and wins and victories.
Doug Sandler:The hurdles that they've over, you know, had to overcome the hurdles
Doug Sandler:that they're still challenged by, which is totally relatable to your, to
Doug Sandler:your, um, your listening, a listening audience is listening to your show.
Doug Sandler:Then about two years in again, this guy Lou came out and we discovered that there
Doug Sandler:was something else that we could provide.
Doug Sandler:We could provide a service that's actually somebody in
Doug Sandler:our audience was interested in.
Doug Sandler:So we started to explore that.
Doug Sandler:Then we started to.
Doug Sandler:Do these interview episodes once a week with guests and people like
Doug Sandler:Gary Vaynerchuk and Ariana Huffington and Ron Klain, Biden's chief of
Doug Sandler:staff and, and, and, uh, John C.
Doug Sandler:Maxwell and all of these people would come out of the woodwork
Doug Sandler:because they had stuff to promote and, and we would just get a little.
Doug Sandler:Hey, I'd love to be on your show.
Doug Sandler:And I'm like, why would Arianna Huffington want to be on our show?
Doug Sandler:I mean, we have at that point, maybe 300 listeners.
Doug Sandler:It was because she was promoting something and it didn't matter how big
Doug Sandler:or small she understood the value that the podcasting space could provide.
Doug Sandler:So that started to become one of the, um, avenues that we explored getting
Doug Sandler:these VIPs to sit in the guest seat because VIPs beget other VIPs, right?
Doug Sandler:I mean, you guys probably have seen that.
Doug Sandler:And then it, it, it started to, okay, now we're, we're doing well with this,
Doug Sandler:but how do we, how do we turn the corner and actually make money at this thing?
Doug Sandler:And then we really started to focus on instead of audience growth, And
Doug Sandler:community growth, we started to focus on just the dollars coming in.
Doug Sandler:What service do we offer?
Doug Sandler:What called action can we can we create and what opportunities can we find,
Doug Sandler:whether it's through the audience or our guest seat for our show.
Doug Sandler:And man, we turned that we turned the corner our first month and made 35, 000.
Doug Sandler:At doing this new strategy, literally we turned the faucet.
Doug Sandler:It went from off to on and it hasn't stopped.
Doug Sandler:ever since then.
Doug Sandler:And we keep thinking, why did we wait two years to figure this out?
Doug Sandler:It's because we were just had our, our, our site set on
Doug Sandler:the wrong, on the wrong goal.
Doug Sandler:And so when we teach people how to set their sites on the right
Doug Sandler:goal and the right strategy, they oftentimes will do, will do what they
Doug Sandler:need to do in order to get it done.
Todd Miller:You know, I, I love, uh, you've learned from your
Todd Miller:own experience and now you go out and teach and help others.
Todd Miller:So, um, what does it look like for your new clients to get
Todd Miller:involved with turnkey podcasts?
Todd Miller:Why, how does that all start and what does it, uh, morph into?
Doug Sandler:Starts with a discovery call, trying to figure out what is it that
Doug Sandler:they want to accomplish with podcasting.
Doug Sandler:Many times, you know, I tell, I guess I use this acronym, get to know
Doug Sandler:your mom, M O M, get to know your market, your offer, and your message.
Doug Sandler:The closer that you can dial into who is in your market, what offers
Doug Sandler:do you have or what can we create?
Doug Sandler:And what is your messaging or what's your brand all about?
Doug Sandler:As soon as we can get, get really tied into those three success in
Doug Sandler:podcasting is now just a matter of time.
Doug Sandler:It's the challenge when you come into podcasting thinking, I don't
Doug Sandler:really know what I'm going to sell.
Doug Sandler:I don't know who's in my market.
Doug Sandler:I'm not sure how I'm going to put this, these episodes together.
Doug Sandler:When you have to find those in podcasting as, as opposed to bringing those to
Doug Sandler:podcasting, it's, it's more challenging.
Doug Sandler:So our first call is really about, let me understand.
Doug Sandler:Who your mom is, who your market is, what your offer is and what your message.
Doug Sandler:And then let's try to figure out how do we, how do we reverse engineer a show
Doug Sandler:that will, that will serve your market, your offer and your, and your message.
Doug Sandler:So discovery call into launch phase, then into production phase.
Doug Sandler:Launch takes usually about 30 to 45 days to put together the elements of
Doug Sandler:the show production phase, where we've done editing, producing collateral
Doug Sandler:information, all of the, you know, guest acquisition, communications,
Doug Sandler:all of the systems we put in place.
Doug Sandler:And we've dialed in so tightly right now.
Doug Sandler:Um, once we get into the production phase, then you're just off and running.
Doug Sandler:And now we're just fine tuning as, as we go.
Todd Miller:Very good.
Todd Miller:So tell me a little bit about guest acquisition.
Todd Miller:What is that getting harder with all the podcasts or is it getting easier?
Doug Sandler:It, it is getting easier for us because the prevalence
Doug Sandler:of podcasting is enormous.
Doug Sandler:Everybody knows podcasting, you know, it's, it's almost like it used to be
Doug Sandler:when you wrote a book, you were the perceived expert in that space, right?
Doug Sandler:I mean, look, I wrote a book called nice guys finish first and everybody
Doug Sandler:was asking me how did nice guys finish first in business and how does that,
Doug Sandler:how would that help my business?
Doug Sandler:So me writing the book, I became the, Quote unquote, the authority
Doug Sandler:on the customer experience and customer journey mapping.
Doug Sandler:In podcasting, it's not far off from that.
Doug Sandler:When you have a podcast, people perceive you as, and more than a handful of
Doug Sandler:episodes, all of a sudden people are like, Hey, he's got 12 episodes.
Doug Sandler:He must be in this game.
Doug Sandler:Cause he hasn't succeeded.
Doug Sandler:That, you know, he hasn't, uh, he hasn't succumbed to, uh, to pod fade, which is
Doug Sandler:basically I've done 10 episodes and no more, you guys are well, well beyond that.
Doug Sandler:So when somebody looks at your profile and they see crap, these guys got
Doug Sandler:200 episodes, you know, when somebody looks at my show and they're like 1600
Doug Sandler:episodes, do they think I'm a professional at this, at this point in my game?
Doug Sandler:So all we need to do is build content.
Doug Sandler:Just let's just build content.
Doug Sandler:Let's just get in there and build content.
Doug Sandler:Then let's use the content that we have built to market ourselves to
Doug Sandler:other people that are potentially interested in podcasting.
Doug Sandler:So, uh, as a, as a guest, so I would say it's gotten much easier, uh,
Doug Sandler:even in a crowded marketplace where there is no competition, because
Doug Sandler:even if there was another podcast that, that opened up called the same
Doug Sandler:title as you with two guys that do, Similar what you do, they're not you.
Doug Sandler:So you don't have any competition in this space and your audience gets to
Doug Sandler:love you as you are, you know, you and Ryan telling your jokes at the
Doug Sandler:beginning, doing your challenge phrases and words, you know, doing your rapid
Doug Sandler:fires, all of the stuff that you guys do, you've created a formula.
Doug Sandler:Whether you feel like it's a success or not just depends on what you're
Doug Sandler:measuring as success and how you're, how you're approaching getting there.
Doug Sandler:And, uh, that's what we really excel at is, okay, let's, let's take a deep
Doug Sandler:dive into making the show successful.
Doug Sandler:How do we do that?
Doug Sandler:And what does that equate to?
Doug Sandler:And I love doing that when we can turn that light bulb on for
Doug Sandler:a client that's out there in the world, that's looking for that.
Doug Sandler:When we can turn that on and then actually make it happen.
Doug Sandler:When we have a show that makes a hundred grand a year from somebody
Doug Sandler:that's making, Made no money.
Doug Sandler:You before us and we can turn it into a six figure show.
Doug Sandler:They'll never leave us no matter how much we charge them.
Doug Sandler:We're not a commodity of podcast production.
Doug Sandler:We are a strategy company that offers production as a
Doug Sandler:convenience to our clients.
Doug Sandler:Does that make sense?
Todd Miller:Yeah, makes every bit of sense.
Todd Miller:Good stuff.
Todd Miller:Well, Doug, this has been great.
Todd Miller:Um, fantastic discussion and, uh, has the, the wheels of, I'm sure
Todd Miller:Ryan and myself turning and probably everyone in the audience as well.
Todd Miller:Um, we're close to wrapping up what we call.
Todd Miller:Kind of call the business end of things.
Todd Miller:Is there anything we haven't covered today that you want to be sure to share?
Doug Sandler:has been.
Doug Sandler:It's such a such a fun episode for me because I oftentimes I'm the interviewer
Doug Sandler:and are sharing the stories of people that come on our show and very rare.
Doug Sandler:I get to talk about the thing that I'm truly passionate about.
Doug Sandler:While I love having guests on the show.
Doug Sandler:I'm truly passionate about helping those that are in this space to turn the corner.
Doug Sandler:So if there's anybody that is either Thinking about launching
Doug Sandler:a show or has launched a show and just struggling with where do I
Doug Sandler:get success from from this show?
Doug Sandler:Let's let's have a conversation.
Doug Sandler:Let's make it happen.
Todd Miller:Cool good stuff Well before we actually close out I
Todd Miller:do have to ask if you are willing to participate in our rapid fire
Todd Miller:questions, which you're familiar with seven questions Okay Let's do it ron.
Todd Miller:You want to ask the first one?
Ryan Bell:Yes, I would love to.
Ryan Bell:Question number one.
Ryan Bell:If you were lactose intolerant, what one food would you still eat?
Doug Sandler:boy Since I am lactose intolerant.
Doug Sandler:I have to tell you though the food that I still is my go to.
Doug Sandler:I love ice cream It just hates me, but but there are so many non lactose and non
Doug Sandler:lactose filled ice creams these days, but I still love the The, the, the, what's
Doug Sandler:it called a high test version of it.
Doug Sandler:Real, real milk ice cream.
Ryan Bell:Good answer.
Ryan Bell:Same here.
Ryan Bell:Yeah.
Todd Miller:Okay, if you could use only one sound effect in your podcast
Todd Miller:forever, what sound effect would it be?
Doug Sandler:Gosh, what sound effect we use.
Doug Sandler:Absolutely.
Doug Sandler:No, we have the worst, the worst, like, uh, like, uh, back end stuff that we do.
Doug Sandler:But I would say something like.
Doug Sandler:D'oh!
Doug Sandler:Ha ha ha ha ha ha.
Todd Miller:perfect.
Ryan Bell:I'll send you the little clip of that so you can
Ryan Bell:just use it as a soundbite.
Doug Sandler:Simpson doing his dope.
Doug Sandler:Ha ha ha.
Ryan Bell:question number three.
Ryan Bell:If you could interview any fictional character, who would it be?
Doug Sandler:come on, I gotta interview Harry Potter.
Doug Sandler:I wanna see, I wanna, I wanna ask Harry Potter all sorts of I don't
Doug Sandler:know why, because I'm not a big Harry Potter fan, but, but, uh, if I could
Doug Sandler:talk to Harry Potter, I'd love to I have so many questions for him.
Todd Miller:Good stuff.
Todd Miller:Question number four.
Todd Miller:Uh, what's a product or service that you've purchased recently that
Todd Miller:was a real game changer for you?
Todd Miller:Sort of a, where has this been all my life type thing?
Doug Sandler:Oh my gosh.
Doug Sandler:Yes.
Doug Sandler:Okay.
Doug Sandler:So sitting on my desk right now, let's see if I can show you guys.
Doug Sandler:Oops.
Doug Sandler:Sorry.
Doug Sandler:I didn't mean to bang the microphone.
Doug Sandler:I have this Ember mug.
Doug Sandler:I don't know if you guys know what Ember mug is, but it actually is
Doug Sandler:a, it's a mug that in the bottom part, it's a, it's a heater.
Doug Sandler:So, so you, you put your, put your coffee in there.
Doug Sandler:You can keep it on your desk, or if it's on the little cozy unit over there, it'll
Doug Sandler:stay warm indefinitely, but it keeps it.
Doug Sandler:And you can, it has an app for your phone, 135 degrees.
Doug Sandler:You can keep your coffee hot as long as it's in this cup.
Todd Miller:I have to get one of
Doug Sandler:great, great, great
Ryan Bell:Yeah, that's going on my Christmas
Doug Sandler:Oh yeah.
Doug Sandler:Yeah.
Doug Sandler:We've sold a lot of these.
Doug Sandler:I don't have an affiliate relationship, but we have sold, we bought
Doug Sandler:them for everybody on our team.
Doug Sandler:Uh, and then we, um, and then we promote them all the time on the show.
Ryan Bell:How's it spelled?
Ryan Bell:Ember?
Ryan Bell:Just like you would.
Doug Sandler:E M B E R.
Doug Sandler:I think it's like ember.
Doug Sandler:com or Ember.
Doug Sandler:Yeah.
Doug Sandler:Yeah.
Ryan Bell:cool.
Ryan Bell:Very
Doug Sandler:put that link, put your, that link in the show notes.
Doug Sandler:See if you can sell some,
Todd Miller:We will.
Ryan Bell:we need an affiliate
Doug Sandler:I don't have one.
Ryan Bell:Yeah.
Ryan Bell:All right.
Ryan Bell:Uh, next question.
Ryan Bell:We're on to question number five, I believe.
Ryan Bell:What's your biggest irrational fear?
Doug Sandler:This is so, this is so crazy.
Doug Sandler:My, my biggest fear in life is throwing up.
Doug Sandler:It's an irrational fear.
Doug Sandler:I don't know why I have it.
Doug Sandler:I think I threw up when I was 13.
Doug Sandler:That was the last time.
Doug Sandler:I'm 60 years old right now.
Doug Sandler:And I think my, my mom must've just Completely just smothered me in, in
Doug Sandler:like warmth and kindness and goodness.
Doug Sandler:And just like, Oh, he's so sick.
Doug Sandler:I, so I don't know why it's a fear.
Doug Sandler:It just is, but I'm being, being straight with you guys.
Todd Miller:Very, I will be thinking about that the rest of the day.
Todd Miller:That's interesting.
Todd Miller:Okay.
Todd Miller:Um, next to the last question.
Todd Miller:If you had to eat at any one restaurant every day for the entire year,
Todd Miller:what restaurant would you choose?
Doug Sandler:Oh gosh.
Doug Sandler:Okay.
Doug Sandler:So many, uh, um, if I could only eat at one restaurant, I would
Doug Sandler:probably, can I give you two?
Doug Sandler:I'm going to give you one.
Doug Sandler:That's my, I'm going to give you a blaze pizza because I
Doug Sandler:love pizza and it's so good.
Doug Sandler:It just come in out of the, out of the oven.
Doug Sandler:I live in a small town called Ohio, California.
Doug Sandler:Yeah.
Doug Sandler:There's a restaurant in town, uh, that's called The Duchess, and they
Doug Sandler:have the greatest food, uh, as long as I don't have to pay for it, if I
Doug Sandler:could eat there every day, that would be great, because it's an expensive
Doug Sandler:restaurant, but they have wonderful food.
Todd Miller:Uh, one of these days I'll make it to Ohio and
Todd Miller:I will take you to the Duchess.
Todd Miller:We'll do
Doug Sandler:alright, come on, let's go.
Ryan Bell:Can I come
Doug Sandler:Yeah, please.
Ryan Bell:invite myself?
Doug Sandler:We have a, we have an, we have an Airstream in our backyard.
Doug Sandler:We just surrounded it with a very cool, like, whole little oasis back there.
Doug Sandler:We have, it's got a guest room and an extra bed, so you
Doug Sandler:guys could both come and stay.
Doug Sandler:You wouldn't be able to bring your spouses because it would, wouldn't be enough room.
Doug Sandler:Or, one of you could come with a spouse.
Doug Sandler:You pick who's coming.
Todd Miller:We will show up someday.
Doug Sandler:okay.
Doug Sandler:You are welcome to be here.
Ryan Bell:Alright, final question.
Ryan Bell:This one's a little more serious.
Ryan Bell:What do you hope to be remembered for at the end of your days?
Doug Sandler:You know, I've, um, I had thought about this question many,
Doug Sandler:many, many times before I even got the, this might be one of the questions.
Doug Sandler:Cause I think I heard it on another, another, um, podcast that you had done.
Doug Sandler:Um, I always say on my, on my headstone, I always wanted the words, he made
Doug Sandler:me laugh, put on the headstone.
Doug Sandler:So in addition to all of the other things, you know, the from and
Doug Sandler:through dates and all of that stuff.
Doug Sandler:And I don't even know, cause I'm not getting buried in a cemetery.
Doug Sandler:I told my kids, I want my ashes sprinkled on three fly fishing
Doug Sandler:rivers across the country.
Doug Sandler:And I'll tell you which ones I want.
Doug Sandler:But if I had a headstone, it absolutely, it would say, he made me laugh.
Todd Miller:That's a great one.
Todd Miller:I love it.
Todd Miller:And the world needs a little more laughter.
Todd Miller:So, um, kudos to you.
Todd Miller:Good stuff.
Todd Miller:Well, Doug, thank you again for your time to get day, uh, for folks who want to get
Todd Miller:in touch with you, uh, or learn more about turnkey podcast, how can they do that?
Doug Sandler:Yeah, really easy non committal way to get more information
Doug Sandler:about what we do and how we do it.
Doug Sandler:Just go over to turnkeypodcast.
Doug Sandler:com forward slash money, M O N E Y, and you'll get a couple of things.
Doug Sandler:You'll get, uh, five ways to make money podcasting and a, and a video
Doug Sandler:series that is in there as well.
Doug Sandler:So feel free turnkeypodcast.
Doug Sandler:com forward slash money.
Todd Miller:Good deal.
Todd Miller:We will put that in the show notes as well and encourage everybody
Todd Miller:to, uh, check out Doug and turnkey podcast and what they're doing.
Todd Miller:So good stuff.
Todd Miller:So, uh, we were all successful with our challenge words.
Todd Miller:Good job, Ryan.
Todd Miller:You had the word.
Ryan Bell:the phrase lactose intolerant.
Todd Miller:And actually there's a dad joke out there where lactose
Todd Miller:intolerant is the, uh, punchline, but I, I will not even share it.
Todd Miller:But anyway.
Doug Sandler:You used it very well in the, in the, in the
Doug Sandler:first, uh, first question.
Doug Sandler:That was very, very good, Ryan.
Doug Sandler:You, uh, you put it in there.
Doug Sandler:It was, it was good.
Doug Sandler:Hey, can I come back and do this again?
Doug Sandler:I want to, I want to sit in the guest seat again, not for the guest seat.
Doug Sandler:I want to, I want to interview, I want to have the three of us and
Doug Sandler:interview a fourth person on the show.
Doug Sandler:Let me know if that's something that's even possible.
Doug Sandler:Sorry, I didn't mean to get off track there.
Todd Miller:That'd be fun.
Todd Miller:We'll do it.
Todd Miller:So, uh, Doug, your word was, or phrase,
Doug Sandler:Mine was head on collision.
Todd Miller:did a great job working it in, and I had to bargain, and I
Todd Miller:even threw in some chipmunks running it
Doug Sandler:Yeah, you did good.
Doug Sandler:I think we all did good.
Doug Sandler:You know, the thing that helped me out a lot was at the beginning, before
Doug Sandler:we got started, after you told me my challenge phrase, you said you
Doug Sandler:don't have to use it more than once.
Doug Sandler:There's no extra credit for that.
Doug Sandler:So once I used it once it was gone out of my head.
Doug Sandler:I did not think about it one more time.
Todd Miller:Exactly the way to do it.
Todd Miller:Well, thank you again, Doug.
Todd Miller:That's been a blast.
Todd Miller:Enjoyed it a great deal.
Todd Miller:Thank
Doug Sandler:My pleasure, Todd, Ryan, very, very good.
Doug Sandler:And I'm excited to continue listening to your show and getting more wisdom
Doug Sandler:from, uh, from those in your guest seat.
Todd Miller:Sounds good.
Todd Miller:And thank you to our audience for tuning into this episode
Todd Miller:of Construction Disruption with Doug Sandler of Turnkey Podcast.
Todd Miller:Watch for future episodes.
Todd Miller:We always have great guests.
Todd Miller:Don't forget to leave a review.
Todd Miller:Give us a thumbs up, whatever is appropriate.
Todd Miller:Till the next time we're together, keep on challenging, disrupting, looking
Todd Miller:for better ways of doing things.
Todd Miller:And most of all, don't forget to encourage everyone that you
Todd Miller:encounter, make them smile, make their life a little bit brighter.
Todd Miller:Um, so God bless and take care.
Todd Miller:This is Isaiah industry signing off until the next episode
Todd Miller:of construction disruption.