In this episode of Construction Disruption, hosts Todd Miller and Ryan Bell sit down with Doug Sandler of the Turnkey Podcast. Discover how Doug transitioned from a 30-year career as an entertainer and DJ into becoming a leading podcast producer. Learn about the journey behind his own successful podcast, 'The Nice Guys on Business,' and how Turnkey Podcast aids businesses in leveraging podcasts for growth.
Doug offers invaluable insights on setting goals, understanding your market, and the true monetization aspects of podcasting beyond mere sponsorships. Whether you're a podcaster or a business professional, this episode is packed with actionable strategies to elevate your podcasting game.
Timestamps
00:00 Introduction and Hosts' Banter
02:07 Guest Introduction: Doug Sandler
03:16 Doug's Journey into Podcasting
09:15 Podcasting Facts and Figures
13:15 Challenges in Podcasting
18:12 Monetization and Success Stories
25:01 Debunking Podcast Monetization Myths
26:15 The Future of Podcasting: Trends and Innovations
28:12 Repetition in Podcasting: Is It a Problem?
29:41 The Journey of 'Nice Guys on Business' Podcast
31:30 Turning Podcasting into a Profitable Venture
32:25 Getting Started with Turnkey Podcasts
34:03 Guest Acquisition and Building Authority
37:30 Rapid Fire Questions with Doug Sandler
42:56 Final Thoughts and Farewell
Connect with Doug Online
LinkedIn: https://www.linkedin.com/in/doug-sandler/
Website: https://turnkeypodcast.com/money
For more Construction Disruption, listen on Apple Podcasts or YouTube
Connect with us on Facebook, Instagram, or LinkedIn
This episode was produced by Isaiah Industries, Inc.
Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
00:00:00
Todd Miller: I'm Todd Miller of Isaiah Industries, manufacturer
00:00:02
of specialty metal roofing and other building materials.
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Today, my co host is Ryan Bell.
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Ryan, how are you doing today?
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Ryan Bell: Hey Todd, I'm doing great.
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How are you?
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Todd Miller: I'm doing very well.
00:00:12
Also, um, we had our first snow yesterday and, uh, a little bit of snow on that
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Browns game, I guess, from what I hear.
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And, uh, that was coming down.
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So
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Ryan Bell: Well, it's an excellent game to watch, yes.
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The Browns came out on top, thank God.
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Surprisingly.
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Todd Miller: surprisingly good
00:00:29
Ryan Bell: Well, hey, uh, you wanna hear a joke about pizza before we get started?
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Todd Miller: That's what I've been looking for all day.
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That'd be awesome.
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Ryan Bell: Well, never mind, it's too cheesy.
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Todd Miller: It exactly was.
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Ryan Bell: yeah, yeah.
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Doug Sandler: That's the, that was the un joke.
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That was the un
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Ryan Bell: is the un joke, yeah, yeah.
00:00:45
I got one more for you, though.
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How do you know when your clock is still hungry?
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Todd Miller: Oh, now it seems like I should be able to figure this one out.
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Ryan Bell: I think you should.
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Todd Miller: I don't know.
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Got me.
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Ryan Bell: It goes back four seconds.
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Todd Miller: I am confused.
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Ryan Bell: Goes back for seconds like a
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Todd Miller: Oh, back for a second.
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Oh my gosh.
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Oh, that was good.
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It got me.
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That was good.
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Ryan Bell: Maybe that doesn't qualify as a dad joke if it was, was not immediate.
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Todd Miller: Yeah, that one's a little more, uh, esoteric.
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Doug Sandler: If you have to mansplain it, it is not, it does not work out.
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Ryan Bell: That was a failure.
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Doug Sandler: You should have stopped at one.
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Ryan Bell: That was a failure.
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Yep.
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You're absolutely right.
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Doug Sandler: My, uh, my first wife always used to tell me quit while you're
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behind, you know, it's like, I understand.
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I understand.
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Todd Miller: I think it's a couple levels above a dad joke.
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It's just, uh, you're operating on a higher level today, Ryan.
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I don't know what else to say.
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Hey, well, I'm excited about today's show.
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And once again, just so our audience knows we are doing our challenge words
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for each of us on the show have been challenged by one of the others to work
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some word or phrase into the conversation, um, as seamlessly as possible.
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And at the end of the show, we'll kind of reveal what those words
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were and whether we were successful.
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So, you ready to go, Ryan?
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Ryan Bell: let's dive in.
00:01:58
Todd Miller: Good deal.
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Well, in recent years, we've seen a rapid growth in the popularity of podcasts.
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Uh, perhaps you're even wondering whether a podcast is right for your business.
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Well, today, we have a truly special guest.
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I'm really excited about this.
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Been looking forward to this show.
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I know it's going to be a lot of fun.
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Uh, Joy, he's joining us to talk about podcasting, and I know we'll have a
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few other things in there as well.
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Uh, so Doug Sandler, uh, co founder of turnkey podcast is a seasoned
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entrepreneur, author, and podcasting expert with years of experience,
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helping businesses and individuals launch and grow high impact podcast.
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Uh, Doug has been instrumental in turning conversations into
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meaningful connections and profits.
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He's also the co host of his own show.
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The nice guys on business podcast.
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Doug, welcome to Construction Disruption.
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Doug Sandler: Hey, Todd.
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Hey, Ryan.
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I, I, like I said at the top before we hit record, I kind of
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feel like I'm fangirl in here.
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I've been listening to your show since, uh, since we met Todd and
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Ryan and enjoying the content.
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Thanks for putting out, uh, such, such excellent information for,
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uh, for your listening audience.
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I'm excited to be here.
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Todd Miller: Well, thank you for joining us.
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We're excited to hear what you got to say and learn and see where this goes.
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So I know you have had a career that has included a lot of things.
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I think there's been some marketing in there, speaking, authorship,
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DJing, and now you're a leading expert in the world of podcasting.
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Can you tell us a little bit about that journey and how
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Turnkey Podcasts came to life?
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Doug Sandler: Yeah, man, thank you for, uh, thank you for
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giving me the opportunity.
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It seems like a lot of stuff that has been packed into my past, but
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really there's only been two careers.
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One is a, as an entertainer for 30 plus years in the Washington DC social scene.
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And then the, um, transition to the new career as a podcast producer,
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which just came by happenstance through 2014, and it came out.
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We started the podcast as a result of, uh, of writing a book and, uh, I
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wanted a promotional resource for it.
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And I thought the podcast would be a great tool for that.
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And it, and it was, and it has served a, a great purpose.
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Um, it wasn't until a couple of years into podcasting that actually we
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found our first production client, which started this whole different
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avenue of, uh, of career growth and deliverables and services provided.
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And, and, uh, happy to chat, to, to, to work into any of those things
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that you want to, but have really enjoyed 10 years of podcasting.
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1600 episodes, 6 million listens down the, down the pike.
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And, and, uh, you know, literally millions of dollars in revenue
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that has been created from it.
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And I, I, I had no idea what I was getting into until I actually got started.
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Todd Miller: Very interesting.
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Well.
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You said it kind of started with promoting the book.
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I'm curious.
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What was the book you wrote?
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Doug Sandler: So I wrote a book back in 2013 that came out in 2014
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called nice guys finish first.
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And, uh, it's all about the career journey that I took as an entertainer
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and delivering an exemplary.
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Customer experience, because I really think that the thing that
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separates or differentiates a lot of people in any marketplace is not
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just the deliverable, but how they deliver it, exceeding expectations,
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you know, one step at a time.
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And, um, I was a 5, 000 DJ in a 500 market and all of the competition
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would say, how is this guy pulling down, you know, 5, 000 to do a job and
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doing 80 to a hundred of those a year.
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And they just didn't understand how that happened.
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And I said, it's not about the fun.
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Four hours of the event, it's the year and a half that led to the event.
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And then the year and a half after the event, staying in contact with your
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clients that led to more business and bigger business as, as my career evolved.
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And I just taught people all about the customer experience, not about equipment.
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So that's kind of how that whole thing came about.
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And that's how the book started.
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Um, I knew I saw the writing on the wall.
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Somewhere around 45, I'm almost 60 now.
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So almost 45 years old, I saw a decline, not a steady decline, but enough of a
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trickle of a decline in my DJ business.
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And I kept thinking, do I want to be that guy out in the middle of the dance
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floor, doing the electric slide and the, you know, in the cha cha slide at 60.
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And I could see clearly that I did not want to be doing that.
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It for that long a time, maybe at 30, it was fun.
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And at 35, it was okay.
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And 40, I'm like, I getting a little bit, you know, hurting
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on this, on the weekends.
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And then, and then at 50 though, it's like, no, I don't
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want to do this much longer.
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So not because I didn't like it, but because it took a toll as
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you can imagine on, on the body.
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So that's, that was the beginning of, uh, of the whole podcasting journey for me.
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Todd Miller: Very interesting.
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Yes, sometimes we kind of morph those careers a little bit as we age.
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Uh, I don't know if anyone remembers, I'm probably the only one who remembers this,
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but there was a guy a number of years ago who came out with a video called,
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uh, The Evolution of Dance, and it was one of the first huge YouTube videos.
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You know, things that everyone had to watch and, uh, kind of interesting that
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guy and I went to the same college.
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He's younger than me, but, uh, I had met him and, you know,
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it's been interesting to watch.
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He had to change his career.
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He realized he did not want to spend his whole life doing the evolution of
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Doug Sandler: right, right, right.
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I think it's, I think everything is a, uh, it's, it's a, uh, a
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cooperative exchange from one place and transition to the next place.
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And if you enjoy what you're doing, it doesn't matter.
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Uh, what you're doing as long as you are doing it and doing it well
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and you have a good attitude and you're really positive about it, you
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know, just keep, just keep rolling.
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Whatever your career is.
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It doesn't, you don't have to be a DJ forever.
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If that's what you want to do, then great.
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Continue.
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If I felt like I, I wanted to have a deeper impact with, with what I've
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learned through the lessons that I've learned, learned through my,
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my first part of my, my, my life.
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Todd Miller: So you started your own podcast, um, the nice guys on
00:07:50
business and you started doing this.
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Well, at some point you decide, Hey, I think I can help other people do this.
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Um, what kind of inspired you to think, gee whiz, maybe other
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people need help with this.
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Doug Sandler: You know, we, uh, we had no idea that podcast production was going to
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be even something that we started with.
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I was teaching people about customer service and customer experience
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and building up the, the, uh, the, you know, the customer journey.
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And it was one person in our audience.
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His name is Lou Diamond.
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And Lou, um, came to us through our audience and said, Hey, Doug, I appreciate
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you sharing all that stuff you're doing about customer service and all of that.
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And, but, but.
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I want to learn how to start a podcast.
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You guys have been doing this for now for two years.
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You got 100 plus episodes out there.
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How can I do this?
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And I said to him through, this is all through email exchange because
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we shared that in our show notes.
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I said, Lou, I have no idea how much I would even charge you for that.
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What would you pay for that?
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And how long would you like that to take?
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So we developed the product with, with Lou.
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And that was the first of literally 350 plus clients, uh, over the
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last seven years of, of doing this.
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And it has been such a great journey.
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So it found us.
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Which is another lesson to learn.
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If you're looking for opportunity, it will find you as long as
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you have an open brain for what opportunity is as it comes to you.
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Todd Miller: Very interesting.
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Good stuff.
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Well, You know, you're in this world podcasting, you're helping others.
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Can you give us a few facts and figures on podcasts?
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I keep hearing things like there's 10 million new podcasts every day and
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everybody's got 4 zillion listeners.
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But anyway, what are some
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Doug Sandler: Yeah, I'll give you some of the stats as I, as I know
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them about 546 million listeners are worldwide in the podcasting space.
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And nearly half of the population, uh, listens to at least one podcast a month.
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Now, I listen to one podcast in an hour.
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I'm, I'm a podcast junkie.
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I don't necessarily listen to true crime or history, but I do listen
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to a lot of news and, and try to stay up to date with things.
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And I'm sure they all have their, their certain angle, you know, the
00:09:52
journal and the daily and New York times, all their, all their podcasts.
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So I listened to a bunch of those.
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Um, let's see, uh, 33 percent of podcasts are viewed on YouTube.
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24 percent are listened to on Spotify.
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And while it used to be that Apple was the, the big gorilla, uh, having
00:10:13
80 plus percent of podcast listeners, it's down to 12 percent of podcast
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listeners listen through Apple podcasts.
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So, um, that's a total of, I think it's 60, if I do my math right, 69
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percent of the podcasts are listened to on those, on those three channels.
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There are 6 million podcast titles that are out there today.
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70 percent of those 6 million.
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are inactive, which means they haven't produced a show over the last 90 days.
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97 percent of podcasts that are out there, uh, make no money.
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97 percent make no money at all.
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There is a 0.
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1 percent that actually make enough to support a podcast.
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A living for anyone.
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And, uh, and 1 percent of the shows make any sort of appreciable living
00:11:00
of more than a thousand bucks a month.
00:11:02
So if you are a podcaster or thinking about podcasting, you want to focus
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on, if you have a podcast that's related to business, you want to
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focus on how do you monetize and how do you grow your podcast financially?
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Because.
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If you don't get any ROI, a good business would tell you, look, if
00:11:16
there's no ROI coming from, then why would you continue doing it?
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It's a waste of your time.
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Todd Miller: Yeah, good, good stuff and stuff that we kind of wrestle
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with a little bit too, but so, so before I go too far in depth on that,
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I do have to ask you a question.
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So do you listen when you listen to podcast, you listen to
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them on standard speed or at a
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Doug Sandler: I wish I could listen to him on half speed because sometimes
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I don't really, I, um, my podcast production business, while I would
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love to say it's a 40 to 50 hour a week job, I have such a great.
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Team that it represents about 15 hours of my, of my work, it represents
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a hundred percent of my income.
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So what I do is I really use, if you count how many, if you count podcast listening
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as a part of my work day, I would probably put another five hours a day into it.
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I love listening to podcasts like before I, but when I knew I was going
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to be a guest on the show before I actually was sitting in the guest seat,
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I'm ODing on, you know, on, on Ryan and Todd and seeing what you guys are
00:12:13
about and learning some of your lingo.
00:12:15
You know, it's, it's really hard sometimes when you are either a guest or you're a
00:12:20
host of a show, if you don't know about your guest and if you're a guest, if
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you don't know about your host, doesn't it make for a great conversation?
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So I do spend a lot of time listening to podcasts, even just normal ones,
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like the shows that you and me have.
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Todd Miller: very interesting?
00:12:33
Well, the reason I asked that, yes, there was a reason.
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I pretty much when I listen to podcasts, I listen to them at double speed.
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And if I go back and listen to standard speed, it just
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doesn't, it doesn't work for me.
00:12:45
So I listened to everything like, you know, their chipmunks careening
00:12:49
down the hill on a toboggan.
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I mean, that's what it sounds like.
00:12:51
But, um,
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Doug Sandler: Well, and for me, you know, if I listen at two speed, it is sort of
00:12:56
like a head on collision with information.
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I can't take it in that fast and I need to listen to it a little bit slower so that
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I'm not the sharpest tool in the shed.
00:13:05
So for me, I need to listen to it a couple times through.
00:13:08
And sometimes I do.
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I listen to episodes a couple times once I know the person and
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then after I, you know, and before I get to know them a little bit.
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So that's that's a cool way to listen to.
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Todd Miller: Well, you kind of touched on it, Doug, you know, 70
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percent of, uh, all podcasts are kind of inactive, but it seems like
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there are lots of shows out there.
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And many of them never make it past about the 5th episode.
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Um, what are some of the challenges and surprises people run into that?
00:13:33
Prevent them from continuing.
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Doug Sandler: I think the biggest challenge that there is with people
00:13:37
with podcasting as it relates to, um, continuing to podcast is they don't
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set a, uh, a stake in the ground.
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They don't have a target that they are shooting for, you know, a lot of
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people have a, an unrealistic metric that they are, that they are comparing
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their, their, um, their success to.
00:13:54
And, you know, we all look at guys like Joe Rogan and Tim Ferriss and Tony
00:13:57
Robbins, these guys that have millions of people in their listening audience,
00:14:01
but they came to podcasting with millions of people in their community already.
00:14:05
So somebody gets started podcasting and they're like, Hey, if I don't
00:14:08
have a thousand listens or downloads on this particular episode or in the
00:14:12
next couple of months, podcasting.
00:14:14
Well, I don't care whether you have a thousand people listening
00:14:18
or a hundred thousand people are listening or ten people listening.
00:14:20
If I have ten people listening, taking action, it means a lot
00:14:23
more to me than a thousand people listening and doing nothing.
00:14:26
So people don't have their, their goals set properly as it relates
00:14:31
to community growth, influence building, uh, brand awareness.
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Conversion of listeners to clients.
00:14:38
And I think they set the wrong goal as it relates to podcasting.
00:14:42
The other thing that's interesting is they don't realize the effort
00:14:45
that must go into podcasting.
00:14:48
They think, Oh, I just have my phone and, you know, I can record something.
00:14:50
Well, it's a little bit more complex than that.
00:14:52
You guys can see, you have, you know.
00:14:54
Two professional microphones, uh, Ryan, you mentioned earlier, you do the
00:14:58
editing, you hate doing the editing.
00:14:59
So it's like, okay, those are the things like, at least you have the skill set
00:15:03
to do the editing, but oftentimes people get into it and they don't have the
00:15:07
skills, which is where we came in, you know, quite heavily in a lot of our,
00:15:11
our clients, we have a B2B business.
00:15:13
So there are many things that people don't think that go into podcasting
00:15:17
behind the scenes other than just opening up a microphone and go.
00:15:23
Todd Miller: You know the scariest part of everything you said there
00:15:25
was when you started saying a lot of people start without A stake in
00:15:29
the ground and i'm thinking that may be my whole problem for life.
00:15:33
I I don't know Maybe this goes beyond
00:15:35
Doug Sandler: And that, and that may be the case in, in life in general,
00:15:38
but in the podcasting space, if you don't put your, if you don't hang
00:15:42
your hat on a specific KPI, a key performance indicator, then you are
00:15:46
never going to know if you get there.
00:15:47
What happens if you get to six months and you turn around and you've had
00:15:50
these five deals come in as a result of you having a podcast, but your
00:15:54
goal was, Hey, I was looking for podcast listeners and downloads.
00:15:57
Do you care how many downloads you have?
00:15:59
If you were able to make a hundred thousand dollars from your podcast.
00:16:02
Probably not.
00:16:03
Um, it's all about putting the right, um, the right, uh, magnifying glass on the
00:16:09
right components of your podcast metrics.
00:16:12
Todd Miller: Gotcha.
00:16:13
Well, we've just talked about some of the pain in the butt
00:16:16
aspects of the whole thing.
00:16:17
But Why is it that you think podcasting can be a real powerful tool for
00:16:23
connection and branding and so forth?
00:16:26
Doug Sandler: Well, I, I imagine podcasting in the future to be the
00:16:30
sales tool of all sales tools, because we have so many different opportunities
00:16:35
within the podcasting space.
00:16:36
One is you're creating, uh, the no like and trust factor with an
00:16:41
audience that's been listening to you.
00:16:43
I have been doing my show for 10 years now, 1600 episodes.
00:16:47
We've had some listeners that have been listening from the very beginning.
00:16:50
If you don't think that they know us, like us and trust us now at this
00:16:53
point, then we will never have that no like and trust factor for them.
00:16:57
In a traditional sales environment, when you're calling on a prospect,
00:17:00
you literally have two options.
00:17:01
10 minutes, maybe 30 minutes, maybe 30 seconds to make that first impression.
00:17:05
And it's very, very hard to convert somebody into a trusting soul
00:17:09
in that short period of time.
00:17:11
So that alone, uh, the connections that you make with your audience, the
00:17:16
relationships, I always call it the hidden gifts that you get from podcasting.
00:17:19
Think about this in your 200 plus episodes that you guys have had.
00:17:23
Think about how many relationships that you've built with people or had the
00:17:26
opportunity to build with people that are sat in that guest seat of yours.
00:17:30
How many closer connections that you have been able to make with
00:17:34
those people that you wouldn't have necessarily made had you not, uh,
00:17:37
had your podcast as the, as the tool.
00:17:40
So, that alone is two reasons why I really feel like we are, even
00:17:45
though ten years ago when I started I thought, maybe it's too late, maybe I'm
00:17:48
getting started too late in this game.
00:17:51
Even today, when people are getting started, you are getting
00:17:53
started at the perfect time right now in the podcasting space.
00:17:58
Everybody knows it.
00:17:59
It's popular, more popular than ever.
00:18:01
Amazon, Spotify, huge companies are going all in the podcasting, spending millions
00:18:06
or billions of dollars on podcasts.
00:18:08
Why not be a part of the wave right now?
00:18:11
Todd Miller: Good stuff.
00:18:12
Well, you have worked with a lot of clients through your business.
00:18:16
I'm just kind of curious.
00:18:17
Are there any standout success stories that really show the power of podcasting?
00:18:22
And, um, to what degree?
00:18:25
I mean, you mentioned that ability to connect with the audience, um, I'd love
00:18:30
to hear a little bit more on how that relates to the success of a show or or not
00:18:35
Doug Sandler: So it would relate to the success of the show if that was your goal.
00:18:39
So, if your goal is to connect with your audience, grow a community, be,
00:18:43
be more, having people be more brand aware, I would say that there are
00:18:46
absolutely success stories that are within our client umbrella that do that.
00:18:50
Many of our clients have a podcast related to the business that they're in.
00:18:54
Uh, for example, uh, Be That Lawyer, uh, Steve Fredson's one of our clients and he
00:18:58
has a business that he sells to attorneys.
00:19:01
So his goal is to grow his community filled with attorneys and also put
00:19:06
people that are in the guest seat to have an opportunity to learn
00:19:09
what he does to highly successful.
00:19:11
He does not have millions of people listening to listening to his show.
00:19:14
He might have 500 to a thousand people listening at any given episode,
00:19:18
which is great because that's all he needs to make a mid six figure
00:19:22
income from his, from his podcast.
00:19:25
So.
00:19:25
Steve is a great example, uh, Karen Briscoe, five minutes success.
00:19:29
Another, um, another example of a success.
00:19:31
She, she wrote a book.
00:19:33
She used the podcast as the tool.
00:19:35
Her book is called five minutes success.
00:19:36
She's built a lot of relationships with the people in her audience.
00:19:39
And as a real estate agent created a lot of transactions with those people
00:19:43
that are in the audience, because she has the right message for them to.
00:19:46
To listen to a real fun one, um, um, uh, Stan Haycock has a, has a show called,
00:19:53
uh, fun with annuities, millions of dollars in annuity business has come
00:19:58
to him by way of his podcast that he never would have had, had it not been
00:20:01
for his podcast and his YouTube channel.
00:20:04
So those are just three stories that I share of clients of ours that I didn't
00:20:10
have to sell them into podcasting.
00:20:12
But to understand where their goal was coming, they thought all of them thought
00:20:16
I got to build a big audience to make a lot of money from my podcast because
00:20:19
they're all connected to their businesses.
00:20:21
But the reality of it is they don't need to build big audiences.
00:20:24
They just need to build the right audience.
00:20:26
And that's one of the things that we really stress here at turnkey.
00:20:29
Todd Miller: wow, I love that and and that really kind of sheds whole new
00:20:33
light on things for me because you know, we hear a lot about monetization
00:20:37
of podcasts but If your podcast if the whole point is to go out and create
00:20:42
business for yourself or create those contacts and those relationships
00:20:46
Well, that's the monetization.
00:20:48
It's not getting sponsors and
00:20:50
Doug Sandler: Yeah, I was going to say, can I ask you guys a question and think
00:20:52
you just answered it, Todd, you know, Todd Ryan, if I said to you when people get
00:20:56
started podcasting as clients of mine, what do you think that they think the
00:21:00
number one resource for getting money is?
00:21:02
What do you think, where do they think the money comes from in podcasting?
00:21:05
Ryan, I'd love to ask you.
00:21:07
Ryan Bell: I would guess that they think they're going to get sponsors.
00:21:10
Doug Sandler: Okay.
00:21:10
And how about you, Todd?
00:21:11
What would you think?
00:21:11
Todd Miller: I would have said that they're thinking that they're
00:21:14
going to get more customers
00:21:15
Doug Sandler: Okay, cool.
00:21:16
Well, Ryan's answer of getting more, getting sponsors is absolutely
00:21:20
where most people think the money comes from in podcasting.
00:21:24
The secondary thought is exactly what you said.
00:21:26
Todd is they think, Hey, if I can't get it through sponsorship, I guess
00:21:28
I'm going to try to find clients.
00:21:30
However.
00:21:31
Most podcasts that are, I would say, active, meaning more than 90 days since
00:21:37
they've created their, they've created episodes within the last 90 days, and
00:21:41
longer than 12 months old, meaning they've been podcasting for 12 months
00:21:44
and they create episodes, you know, once a month, twice a month, four times
00:21:48
a month, they are actually making the majority of their money from their
00:21:54
clients, And And 0 from advertisers because if you look at the national focus
00:21:59
on advertising, the numbers are for every thousand listeners that you have every
00:22:04
thousand listeners that you have, you're going to equates to 25 in advertising.
00:22:09
Okay, so if you have the average show, which does about 200 listens per episode.
00:22:14
You're going to make 8 for advertising.
00:22:16
Would you change your messaging for 8?
00:22:18
Hell no, I never would do that.
00:22:21
So I always encourage everybody, can we put down the ego metric
00:22:25
for a second of, I'm going to get more downloads and focus really.
00:22:28
And again, I'll, I'll be, is it okay if I'm like completely open
00:22:32
with dollars and cents here?
00:22:34
Todd Miller: Sure.
00:22:35
Doug Sandler: Our, our podcast makes 400, 000 a year for us as a business.
00:22:40
And not, I would say maybe $20 comes from advertising.
00:22:45
And that's only because we've been around for 10 years.
00:22:48
So the $400 in, in revenue that we make from, from, uh, from our show
00:22:53
comes a hundred percent from audience and guests becoming clients of ours.
00:22:59
Todd Miller: Wow.
00:22:59
Doug Sandler: And I don't even focus on, you know, you give
00:23:01
somebody the opportunity to put advertisers in their, in their, um.
00:23:06
as a part of the revenue stream.
00:23:07
And I've just created another job for somebody because now you've got to go
00:23:10
out and look for, look for sponsors.
00:23:12
You've got to pitch the sponsors and that takes you away from your core,
00:23:16
your core services, which in your case is not, is not advertising.
00:23:21
Todd Miller: well, and it's interesting.
00:23:22
We have tried a couple of sponsorships, folks that approached us and said,
00:23:26
Hey, I want to sponsor your show.
00:23:27
And, you know, at the end of the day, we're like, Oh, my goodness,
00:23:31
that was not worth the hassle.
00:23:32
Doug Sandler: beholden to them.
00:23:33
And you're kind of have to think about is my message aligned with what the
00:23:36
sponsor and it, did I represent them properly and, and all of the stuff.
00:23:41
And it's like, hell no, I don't want to do that.
00:23:43
All I want to do is continue creating fun content, great content.
00:23:47
And if I can make money at it, great.
00:23:49
The key is to understanding where the money comes from now.
00:23:54
Everybody has a different perspective on and a different goal
00:23:57
on where that money comes from.
00:23:58
Yours might come from, I call it the guest to gold strategy.
00:24:02
Yours might come from having referral sources in your
00:24:05
audience or in your guest seat.
00:24:06
Some might come from finding clients in their audience or their guest seats.
00:24:10
Some might find it in affiliate relationships.
00:24:12
Some might find it in joint venture partnerships.
00:24:14
Some might find it in this category that I call I don't really know where
00:24:18
you fit into my life, but I certainly love having conversations with you.
00:24:21
Let's talk a little bit further about what we can do together.
00:24:24
When you look for opportunity in podcasting, it finds you.
00:24:28
If you're only focused on how do I get more listeners, who the hell cares?
00:24:32
Do you really care about how many anonymous people
00:24:35
you have in your audience?
00:24:36
That's an egometric that will never be satisfied.
00:24:38
So for me, it's all about conversion of the right people
00:24:42
to the right services for me.
00:24:44
If I said to you, Hey, Todd, Hey, Ryan, I'm able to bring into Isaiah
00:24:48
industries, an extra million dollars a year for of revenue into your company.
00:24:52
Would you care?
00:24:54
If it comes from your audience or your guest or how many people
00:24:57
are listening to your show?
00:24:59
Todd Miller: no, absolutely
00:25:00
Doug Sandler: and and that's what our goal is.
00:25:01
Our goal is to realign the brains of everybody that comes into our
00:25:05
ecosystem So they understand that podcast Monetization does not come from
00:25:10
advertising and sponsorship for normal people like you and me and it does not
00:25:13
come from The size of your audience size does not matter in this case.
00:25:18
Todd Miller: Gotcha.
00:25:19
Ryan Bell: So quick question for you.
00:25:20
When you mentioned the statistic about, I think you said 97
00:25:24
percent of podcasts make no money.
00:25:27
Is that podcasts that make no money from their, their business or sponsors or just,
00:25:33
Doug Sandler: Any money they can't even tie it.
00:25:35
They can't tie a cent back to it.
00:25:36
I mean, you think about it.
00:25:37
Look at all the podcast.
00:25:38
Just go through the list of podcasts that are out there on Apple podcast or Spotify.
00:25:42
You're like, Oh, that doesn't make any money.
00:25:44
You know, you know, if you if you're a plumber and you have a
00:25:46
show about cooking, you're probably not making any money, right?
00:25:49
So if you have a podcast that's related to your business, which you guys
00:25:53
do, you guys should be raking it in.
00:25:55
I'm not saying that from a trying to prod the bear here.
00:25:59
You guys should be raking it in as it relates to revenue
00:26:02
when it for you from your show.
00:26:04
And that's not because you have an advertiser or a sponsor.
00:26:07
It's because you're generating business using the right words,
00:26:10
the right call to action and the right strategy to put that together.
00:26:13
Todd Miller: Good stuff.
00:26:14
I love it.
00:26:14
Love it.
00:26:15
Well, you talked earlier about, you know, podcast.
00:26:18
You think are the next great salesman or something in the future.
00:26:22
I forget how you worded it, but tell us a little bit about.
00:26:26
Any, what you do see the future of podcasting being, do you see any trends
00:26:30
or innovations or changes or does it just kind of stay like it is, but maybe more
00:26:35
people figured out and get better at it.
00:26:37
Doug Sandler: Well, technology has made things easier than ever.
00:26:40
Things like show notes, if you're not using a, you know, show notes
00:26:43
style, AI tool to, uh, to write, write them and, and all of the things.
00:26:47
So it's not just about writing show notes.
00:26:50
It's about providing transcription for better SEO.
00:26:52
It's about.
00:26:53
Uh, coming up with, uh, key, key bullet points about the episode summary about it,
00:26:58
quotes from some of the guests or some of the, uh, or from the hosts of the show,
00:27:03
it's about promotion on social media.
00:27:05
If every marketing department of every company in the future, I see having a
00:27:10
podcast as a tool because it's not only a community growth and influence builder.
00:27:15
It's also a, a, um, a, uh, customer educational tool.
00:27:19
that could really benefit the organization.
00:27:22
Talk about a CEO of a company being transparent enough to have a podcast
00:27:27
and having their audience and their customers fall in love with that CEO.
00:27:31
Now we're talking about some serious connection and brand loyalty when you
00:27:37
have somebody that runs an organization, has team members from the organization on
00:27:42
the show, having an audience fall in love with them by being transparent That's the
00:27:48
greatest thing that podcasting provides.
00:27:50
And that's where I see the future of podcasting is that it doesn't matter
00:27:54
how many listeners that you have.
00:27:55
If you're a plastic surgeon and you want to educate your audience and
00:27:59
you have 200 people on your email list, send it to your 200 people.
00:28:03
You don't even need to post it to Apple podcasts.
00:28:05
You just send it to your customers and your patients.
00:28:08
That becomes a very valuable tool as it relates to business growth.
00:28:12
Todd Miller: So, here's a question, um, do you feel like someone who is
00:28:17
podcasting for the purpose of, you know, growing their business, should
00:28:22
they not worry about being repetitive, uh, in terms of from show to show?
00:28:27
Doug Sandler: When you say repetitive, um, you and I are having this conversation.
00:28:31
You're asking me my story, but I'm sharing my story through us, uh, through
00:28:35
a different lens because you're asking the questions I'll go on another show
00:28:38
and, and share it slightly differently.
00:28:40
Cause that host is asking a question.
00:28:42
We've done 1600 episodes.
00:28:44
We joke about some of the repetition that we've had.
00:28:46
Uh, my partner is not a big fan of national parks.
00:28:49
I am a partner.
00:28:50
I'm a fan of national parks.
00:28:51
I love fishing.
00:28:52
I love, I love wildlife.
00:28:53
I love going out and visiting.
00:28:55
We will continue to bring up the national parks episode that we
00:28:58
did years and years and years ago, and our community still loves it.
00:29:02
Um, think about your kids when you, when they were young, you would go to tell them
00:29:07
a bedtime story as they were going to bed.
00:29:10
They always wanted the same story.
00:29:12
They want a good night moon or they wanted whatever, you know,
00:29:14
whatever it is that they wanted.
00:29:16
And we would tell that story over and over again, unless you're using
00:29:19
the same words and repeating, just hitting repeat on that episode.
00:29:22
As a classic rewind, you are going to be bringing the story out different
00:29:26
ways, different times, and each guest has their, a slightly different spin.
00:29:29
So keep doing what you are doing.
00:29:32
Just have to put your eye on a slightly different goal.
00:29:35
If you're not reaching that monetization goal that you may
00:29:38
have, or may not have set yet.
00:29:39
Todd Miller: Very interesting, good stuff.
00:29:41
Well, tell us a little bit about your show.
00:29:43
Nice guys on a business.
00:29:45
Uh, what are you trying to accomplish through the show?
00:29:47
What, what, uh, what does that look like?
00:29:49
Doug Sandler: So the, originally the nice guys on business was just
00:29:52
going to be me and my co host and that lasted for about 30 some odd
00:29:55
episodes until we ran out of material.
00:29:57
I'm like, well, what, what are, you know, Strick and I, Strickland is his name.
00:30:00
What are, what are Strick and I going to continue talking about after episode 36?
00:30:04
Cause we ran out of stuff.
00:30:05
It's only so much wisdom that we have.
00:30:07
So we started having guests and starting to share their perspective, um, about
00:30:12
how they've grown their business, their journey, the things that they've
00:30:14
done along the way that have been successful and wins and victories.
00:30:17
The hurdles that they've over, you know, had to overcome the hurdles
00:30:20
that they're still challenged by, which is totally relatable to your, to
00:30:23
your, um, your listening, a listening audience is listening to your show.
00:30:27
Then about two years in again, this guy Lou came out and we discovered that there
00:30:31
was something else that we could provide.
00:30:33
We could provide a service that's actually somebody in
00:30:35
our audience was interested in.
00:30:37
So we started to explore that.
00:30:39
Then we started to.
00:30:40
Do these interview episodes once a week with guests and people like
00:30:44
Gary Vaynerchuk and Ariana Huffington and Ron Klain, Biden's chief of
00:30:48
staff and, and, and, uh, John C.
00:30:51
Maxwell and all of these people would come out of the woodwork
00:30:53
because they had stuff to promote and, and we would just get a little.
00:30:57
Hey, I'd love to be on your show.
00:30:58
And I'm like, why would Arianna Huffington want to be on our show?
00:31:01
I mean, we have at that point, maybe 300 listeners.
00:31:03
It was because she was promoting something and it didn't matter how big
00:31:06
or small she understood the value that the podcasting space could provide.
00:31:10
So that started to become one of the, um, avenues that we explored getting
00:31:15
these VIPs to sit in the guest seat because VIPs beget other VIPs, right?
00:31:20
I mean, you guys probably have seen that.
00:31:22
And then it, it, it started to, okay, now we're, we're doing well with this,
00:31:26
but how do we, how do we turn the corner and actually make money at this thing?
00:31:30
And then we really started to focus on instead of audience growth, And
00:31:34
community growth, we started to focus on just the dollars coming in.
00:31:38
What service do we offer?
00:31:39
What called action can we can we create and what opportunities can we find,
00:31:43
whether it's through the audience or our guest seat for our show.
00:31:47
And man, we turned that we turned the corner our first month and made 35, 000.
00:31:53
At doing this new strategy, literally we turned the faucet.
00:31:56
It went from off to on and it hasn't stopped.
00:32:00
ever since then.
00:32:00
And we keep thinking, why did we wait two years to figure this out?
00:32:05
It's because we were just had our, our, our site set on
00:32:08
the wrong, on the wrong goal.
00:32:09
And so when we teach people how to set their sites on the right
00:32:13
goal and the right strategy, they oftentimes will do, will do what they
00:32:16
need to do in order to get it done.
00:32:18
Todd Miller: You know, I, I love, uh, you've learned from your
00:32:21
own experience and now you go out and teach and help others.
00:32:25
So, um, what does it look like for your new clients to get
00:32:29
involved with turnkey podcasts?
00:32:31
Why, how does that all start and what does it, uh, morph into?
00:32:36
Doug Sandler: Starts with a discovery call, trying to figure out what is it that
00:32:40
they want to accomplish with podcasting.
00:32:42
Many times, you know, I tell, I guess I use this acronym, get to know
00:32:45
your mom, M O M, get to know your market, your offer, and your message.
00:32:49
The closer that you can dial into who is in your market, what offers
00:32:53
do you have or what can we create?
00:32:55
And what is your messaging or what's your brand all about?
00:32:58
As soon as we can get, get really tied into those three success in
00:33:01
podcasting is now just a matter of time.
00:33:04
It's the challenge when you come into podcasting thinking, I don't
00:33:08
really know what I'm going to sell.
00:33:09
I don't know who's in my market.
00:33:10
I'm not sure how I'm going to put this, these episodes together.
00:33:13
When you have to find those in podcasting as, as opposed to bringing those to
00:33:18
podcasting, it's, it's more challenging.
00:33:20
So our first call is really about, let me understand.
00:33:24
Who your mom is, who your market is, what your offer is and what your message.
00:33:27
And then let's try to figure out how do we, how do we reverse engineer a show
00:33:32
that will, that will serve your market, your offer and your, and your message.
00:33:36
So discovery call into launch phase, then into production phase.
00:33:40
Launch takes usually about 30 to 45 days to put together the elements of
00:33:44
the show production phase, where we've done editing, producing collateral
00:33:48
information, all of the, you know, guest acquisition, communications,
00:33:51
all of the systems we put in place.
00:33:53
And we've dialed in so tightly right now.
00:33:55
Um, once we get into the production phase, then you're just off and running.
00:33:59
And now we're just fine tuning as, as we go.
00:34:01
Todd Miller: Very good.
00:34:03
So tell me a little bit about guest acquisition.
00:34:05
What is that getting harder with all the podcasts or is it getting easier?
00:34:10
Doug Sandler: It, it is getting easier for us because the prevalence
00:34:14
of podcasting is enormous.
00:34:16
Everybody knows podcasting, you know, it's, it's almost like it used to be
00:34:20
when you wrote a book, you were the perceived expert in that space, right?
00:34:23
I mean, look, I wrote a book called nice guys finish first and everybody
00:34:26
was asking me how did nice guys finish first in business and how does that,
00:34:29
how would that help my business?
00:34:30
So me writing the book, I became the, Quote unquote, the authority
00:34:34
on the customer experience and customer journey mapping.
00:34:38
In podcasting, it's not far off from that.
00:34:40
When you have a podcast, people perceive you as, and more than a handful of
00:34:44
episodes, all of a sudden people are like, Hey, he's got 12 episodes.
00:34:47
He must be in this game.
00:34:48
Cause he hasn't succeeded.
00:34:49
That, you know, he hasn't, uh, he hasn't succumbed to, uh, to pod fade, which is
00:34:54
basically I've done 10 episodes and no more, you guys are well, well beyond that.
00:34:59
So when somebody looks at your profile and they see crap, these guys got
00:35:04
200 episodes, you know, when somebody looks at my show and they're like 1600
00:35:09
episodes, do they think I'm a professional at this, at this point in my game?
00:35:13
So all we need to do is build content.
00:35:15
Just let's just build content.
00:35:17
Let's just get in there and build content.
00:35:18
Then let's use the content that we have built to market ourselves to
00:35:21
other people that are potentially interested in podcasting.
00:35:24
So, uh, as a, as a guest, so I would say it's gotten much easier, uh,
00:35:29
even in a crowded marketplace where there is no competition, because
00:35:33
even if there was another podcast that, that opened up called the same
00:35:37
title as you with two guys that do, Similar what you do, they're not you.
00:35:42
So you don't have any competition in this space and your audience gets to
00:35:46
love you as you are, you know, you and Ryan telling your jokes at the
00:35:49
beginning, doing your challenge phrases and words, you know, doing your rapid
00:35:52
fires, all of the stuff that you guys do, you've created a formula.
00:35:56
Whether you feel like it's a success or not just depends on what you're
00:35:59
measuring as success and how you're, how you're approaching getting there.
00:36:02
And, uh, that's what we really excel at is, okay, let's, let's take a deep
00:36:06
dive into making the show successful.
00:36:08
How do we do that?
00:36:09
And what does that equate to?
00:36:10
And I love doing that when we can turn that light bulb on for
00:36:13
a client that's out there in the world, that's looking for that.
00:36:16
When we can turn that on and then actually make it happen.
00:36:19
When we have a show that makes a hundred grand a year from somebody
00:36:22
that's making, Made no money.
00:36:23
You before us and we can turn it into a six figure show.
00:36:27
They'll never leave us no matter how much we charge them.
00:36:32
We're not a commodity of podcast production.
00:36:34
We are a strategy company that offers production as a
00:36:37
convenience to our clients.
00:36:39
Does that make sense?
00:36:40
Todd Miller: Yeah, makes every bit of sense.
00:36:42
Good stuff.
00:36:43
Well, Doug, this has been great.
00:36:44
Um, fantastic discussion and, uh, has the, the wheels of, I'm sure
00:36:49
Ryan and myself turning and probably everyone in the audience as well.
00:36:53
Um, we're close to wrapping up what we call.
00:36:56
Kind of call the business end of things.
00:36:57
Is there anything we haven't covered today that you want to be sure to share?
00:37:01
Doug Sandler: has been.
00:37:02
It's such a such a fun episode for me because I oftentimes I'm the interviewer
00:37:06
and are sharing the stories of people that come on our show and very rare.
00:37:10
I get to talk about the thing that I'm truly passionate about.
00:37:12
While I love having guests on the show.
00:37:14
I'm truly passionate about helping those that are in this space to turn the corner.
00:37:19
So if there's anybody that is either Thinking about launching
00:37:22
a show or has launched a show and just struggling with where do I
00:37:26
get success from from this show?
00:37:28
Let's let's have a conversation.
00:37:29
Let's make it happen.
00:37:30
Todd Miller: Cool good stuff Well before we actually close out I
00:37:34
do have to ask if you are willing to participate in our rapid fire
00:37:37
questions, which you're familiar with seven questions Okay Let's do it ron.
00:37:43
You want to ask the first one?
00:37:44
Ryan Bell: Yes, I would love to.
00:37:45
Question number one.
00:37:47
If you were lactose intolerant, what one food would you still eat?
00:37:52
Doug Sandler: boy Since I am lactose intolerant.
00:37:54
I have to tell you though the food that I still is my go to.
00:37:57
I love ice cream It just hates me, but but there are so many non lactose and non
00:38:03
lactose filled ice creams these days, but I still love the The, the, the, what's
00:38:08
it called a high test version of it.
00:38:10
Real, real milk ice cream.
00:38:14
Ryan Bell: Good answer.
00:38:14
Same here.
00:38:15
Yeah.
00:38:16
Todd Miller: Okay, if you could use only one sound effect in your podcast
00:38:20
forever, what sound effect would it be?
00:38:23
Doug Sandler: Gosh, what sound effect we use.
00:38:25
Absolutely.
00:38:25
No, we have the worst, the worst, like, uh, like, uh, back end stuff that we do.
00:38:30
But I would say something like.
00:38:32
D'oh!
00:38:32
Ha ha ha ha ha ha.
00:38:36
Todd Miller: perfect.
00:38:37
Ryan Bell: I'll send you the little clip of that so you can
00:38:39
just use it as a soundbite.
00:38:41
Doug Sandler: Simpson doing his dope.
00:38:42
Ha ha ha.
00:38:44
Ryan Bell: question number three.
00:38:45
If you could interview any fictional character, who would it be?
00:38:48
Doug Sandler: come on, I gotta interview Harry Potter.
00:38:50
I wanna see, I wanna, I wanna ask Harry Potter all sorts of I don't
00:38:53
know why, because I'm not a big Harry Potter fan, but, but, uh, if I could
00:38:57
talk to Harry Potter, I'd love to I have so many questions for him.
00:39:00
Todd Miller: Good stuff.
00:39:01
Question number four.
00:39:03
Uh, what's a product or service that you've purchased recently that
00:39:07
was a real game changer for you?
00:39:09
Sort of a, where has this been all my life type thing?
00:39:12
Doug Sandler: Oh my gosh.
00:39:12
Yes.
00:39:13
Okay.
00:39:13
So sitting on my desk right now, let's see if I can show you guys.
00:39:16
Oops.
00:39:16
Sorry.
00:39:16
I didn't mean to bang the microphone.
00:39:18
I have this Ember mug.
00:39:19
I don't know if you guys know what Ember mug is, but it actually is
00:39:22
a, it's a mug that in the bottom part, it's a, it's a heater.
00:39:26
So, so you, you put your, put your coffee in there.
00:39:29
You can keep it on your desk, or if it's on the little cozy unit over there, it'll
00:39:33
stay warm indefinitely, but it keeps it.
00:39:34
And you can, it has an app for your phone, 135 degrees.
00:39:38
You can keep your coffee hot as long as it's in this cup.
00:39:41
Todd Miller: I have to get one of
00:39:43
Doug Sandler: great, great, great
00:39:45
Ryan Bell: Yeah, that's going on my Christmas
00:39:47
Doug Sandler: Oh yeah.
00:39:48
Yeah.
00:39:49
We've sold a lot of these.
00:39:50
I don't have an affiliate relationship, but we have sold, we bought
00:39:53
them for everybody on our team.
00:39:55
Uh, and then we, um, and then we promote them all the time on the show.
00:39:59
Ryan Bell: How's it spelled?
00:40:00
Ember?
00:40:00
Just like you would.
00:40:01
Doug Sandler: E M B E R.
00:40:02
I think it's like ember.
00:40:03
com or Ember.
00:40:04
Yeah.
00:40:05
Yeah.
00:40:05
Ryan Bell: cool.
00:40:06
Very
00:40:06
Doug Sandler: put that link, put your, that link in the show notes.
00:40:08
See if you can sell some,
00:40:10
Todd Miller: We will.
00:40:10
Ryan Bell: we need an affiliate
00:40:12
Doug Sandler: I don't have one.
00:40:13
Ryan Bell: Yeah.
00:40:15
All right.
00:40:15
Uh, next question.
00:40:17
We're on to question number five, I believe.
00:40:20
What's your biggest irrational fear?
00:40:23
Doug Sandler: This is so, this is so crazy.
00:40:24
My, my biggest fear in life is throwing up.
00:40:29
It's an irrational fear.
00:40:31
I don't know why I have it.
00:40:32
I think I threw up when I was 13.
00:40:34
That was the last time.
00:40:35
I'm 60 years old right now.
00:40:37
And I think my, my mom must've just Completely just smothered me in, in
00:40:42
like warmth and kindness and goodness.
00:40:44
And just like, Oh, he's so sick.
00:40:46
I, so I don't know why it's a fear.
00:40:48
It just is, but I'm being, being straight with you guys.
00:40:51
Todd Miller: Very, I will be thinking about that the rest of the day.
00:40:53
That's interesting.
00:40:54
Okay.
00:40:55
Um, next to the last question.
00:40:57
If you had to eat at any one restaurant every day for the entire year,
00:41:02
what restaurant would you choose?
00:41:03
Doug Sandler: Oh gosh.
00:41:04
Okay.
00:41:05
So many, uh, um, if I could only eat at one restaurant, I would
00:41:09
probably, can I give you two?
00:41:10
I'm going to give you one.
00:41:11
That's my, I'm going to give you a blaze pizza because I
00:41:14
love pizza and it's so good.
00:41:16
It just come in out of the, out of the oven.
00:41:18
I live in a small town called Ohio, California.
00:41:20
Yeah.
00:41:21
There's a restaurant in town, uh, that's called The Duchess, and they
00:41:24
have the greatest food, uh, as long as I don't have to pay for it, if I
00:41:28
could eat there every day, that would be great, because it's an expensive
00:41:30
restaurant, but they have wonderful food.
00:41:32
Todd Miller: Uh, one of these days I'll make it to Ohio and
00:41:35
I will take you to the Duchess.
00:41:37
We'll do
00:41:37
Doug Sandler: alright, come on, let's go.
00:41:39
Ryan Bell: Can I come
00:41:39
Doug Sandler: Yeah, please.
00:41:41
Ryan Bell: invite myself?
00:41:42
Doug Sandler: We have a, we have an, we have an Airstream in our backyard.
00:41:45
We just surrounded it with a very cool, like, whole little oasis back there.
00:41:49
We have, it's got a guest room and an extra bed, so you
00:41:51
guys could both come and stay.
00:41:53
You wouldn't be able to bring your spouses because it would, wouldn't be enough room.
00:41:55
Or, one of you could come with a spouse.
00:41:57
You pick who's coming.
00:41:58
Todd Miller: We will show up someday.
00:42:00
Doug Sandler: okay.
00:42:00
You are welcome to be here.
00:42:01
Ryan Bell: Alright, final question.
00:42:03
This one's a little more serious.
00:42:04
What do you hope to be remembered for at the end of your days?
00:42:07
Doug Sandler: You know, I've, um, I had thought about this question many,
00:42:11
many, many times before I even got the, this might be one of the questions.
00:42:17
Cause I think I heard it on another, another, um, podcast that you had done.
00:42:21
Um, I always say on my, on my headstone, I always wanted the words, he made
00:42:27
me laugh, put on the headstone.
00:42:30
So in addition to all of the other things, you know, the from and
00:42:33
through dates and all of that stuff.
00:42:34
And I don't even know, cause I'm not getting buried in a cemetery.
00:42:36
I told my kids, I want my ashes sprinkled on three fly fishing
00:42:40
rivers across the country.
00:42:41
And I'll tell you which ones I want.
00:42:43
But if I had a headstone, it absolutely, it would say, he made me laugh.
00:42:47
Todd Miller: That's a great one.
00:42:49
I love it.
00:42:50
And the world needs a little more laughter.
00:42:52
So, um, kudos to you.
00:42:54
Good stuff.
00:42:56
Well, Doug, thank you again for your time to get day, uh, for folks who want to get
00:43:00
in touch with you, uh, or learn more about turnkey podcast, how can they do that?
00:43:04
Doug Sandler: Yeah, really easy non committal way to get more information
00:43:07
about what we do and how we do it.
00:43:08
Just go over to turnkeypodcast.
00:43:11
com forward slash money, M O N E Y, and you'll get a couple of things.
00:43:15
You'll get, uh, five ways to make money podcasting and a, and a video
00:43:19
series that is in there as well.
00:43:20
So feel free turnkeypodcast.
00:43:22
com forward slash money.
00:43:24
Todd Miller: Good deal.
00:43:24
We will put that in the show notes as well and encourage everybody
00:43:28
to, uh, check out Doug and turnkey podcast and what they're doing.
00:43:32
So good stuff.
00:43:34
So, uh, we were all successful with our challenge words.
00:43:37
Good job, Ryan.
00:43:39
You had the word.
00:43:40
Ryan Bell: the phrase lactose intolerant.
00:43:42
Todd Miller: And actually there's a dad joke out there where lactose
00:43:46
intolerant is the, uh, punchline, but I, I will not even share it.
00:43:50
But anyway.
00:43:50
Doug Sandler: You used it very well in the, in the, in the
00:43:52
first, uh, first question.
00:43:53
That was very, very good, Ryan.
00:43:55
You, uh, you put it in there.
00:43:56
It was, it was good.
00:43:57
Hey, can I come back and do this again?
00:43:58
I want to, I want to sit in the guest seat again, not for the guest seat.
00:44:01
I want to, I want to interview, I want to have the three of us and
00:44:04
interview a fourth person on the show.
00:44:05
Let me know if that's something that's even possible.
00:44:07
Sorry, I didn't mean to get off track there.
00:44:09
Todd Miller: That'd be fun.
00:44:10
We'll do it.
00:44:11
So, uh, Doug, your word was, or phrase,
00:44:14
Doug Sandler: Mine was head on collision.
00:44:16
Todd Miller: did a great job working it in, and I had to bargain, and I
00:44:20
even threw in some chipmunks running it
00:44:22
Doug Sandler: Yeah, you did good.
00:44:23
I think we all did good.
00:44:24
You know, the thing that helped me out a lot was at the beginning, before
00:44:27
we got started, after you told me my challenge phrase, you said you
00:44:29
don't have to use it more than once.
00:44:30
There's no extra credit for that.
00:44:32
So once I used it once it was gone out of my head.
00:44:35
I did not think about it one more time.
00:44:37
Todd Miller: Exactly the way to do it.
00:44:39
Well, thank you again, Doug.
00:44:40
That's been a blast.
00:44:40
Enjoyed it a great deal.
00:44:41
Thank
00:44:42
Doug Sandler: My pleasure, Todd, Ryan, very, very good.
00:44:45
And I'm excited to continue listening to your show and getting more wisdom
00:44:48
from, uh, from those in your guest seat.
00:44:49
Todd Miller: Sounds good.
00:44:50
And thank you to our audience for tuning into this episode
00:44:53
of Construction Disruption with Doug Sandler of Turnkey Podcast.
00:44:57
Watch for future episodes.
00:44:59
We always have great guests.
00:45:00
Don't forget to leave a review.
00:45:02
Give us a thumbs up, whatever is appropriate.
00:45:03
Till the next time we're together, keep on challenging, disrupting, looking
00:45:07
for better ways of doing things.
00:45:09
And most of all, don't forget to encourage everyone that you
00:45:12
encounter, make them smile, make their life a little bit brighter.
00:45:15
Um, so God bless and take care.
00:45:17
This is Isaiah industry signing off until the next episode
00:45:20
of construction disruption.
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