Building a Better You: The Power of Mindset with Shawn Feurer

I'm Todd Miller of Isaiah Industries manufacturer Specialty Metal

Roofing and other building materials.

Today my co-host here on Construction Disruption is Mr. Ryan Bell.

How are you today, Ryan?

Hey Todd.

I'm doing great.

How are you?

I'm doing well also.

So I got a couple questions for you

Okay.

if I may.

One of them is, what do you call a flying monkey?

Mm, I don't know.

A hot air baboon.

Okay.

Well, I, I'm stuck on monkeys today.

Next episode.

It may be sloths watch out, but any that'll take a while though.

Um, so, so what he would call a very angry monkey.

I feel like I should be able to get this.

Um, I don't know.

I'm not gonna spend too much time thinking about it.

furious George.

Oh, those are both really good.

Those are good.

I.

Well, a good deal.

Well, anyway, are we good to go now?

Yes, let's dive in.

I'm excited for this episode.

Me too.

Me too.

So today we're thrilled to introduce as our

guest, Shawn Feurer, a transformative

force known as the Universal Mindset Disruptor.

With a unique blend of financial planning, expertise, and mindset coaching, Shawn

empowers professionals to unlock.

Wealth, happiness, and resilience.

Shawn's work has inspired leaders across industries to break through

mental and financial barriers, making him a perfect fit for our audience

of construction Trailblazers.

Whether you're maybe find yourself navigating sort of a volatile business

climate, or maybe you're seeking to grow and innovate in your business, I

think you're gonna find that Shawn's insights promise, uh, to challenge you.

And yet also elevate your approach.

So let's dive in.

Shawn, welcome to Construction Disruption.

It's a real pleasure to have you as our guest today.

So having me, I'm excited to be.

Sit and how we can get people living their best life using the

processes they already have in place.

Well, I'm certainly incredibly intrigued to see what I

can learn, because I realize that even though I've been at this business game

for 45 years, sometimes my mindset sucks and I realize I'm holding myself back.

So I. Um, our last episode, uh, we had, uh, talked with Charlie Ell from

Southern California and Charlie had brought your name up as saying that

some, you or someone who had been a, uh, real strong influence on his life.

And, uh, you and I have been connected on LinkedIn, I think

for years and years and years.

But I was like, okay, I need to get Shawn on the show.

So, um, we're glad to have you.

So let's kind of talk, tell us a little bit about your past.

I don't wanna spend too much time on it, but.

Um, I know you got your start working with the Home Exteriors company and

then you were a coach and, and even I think the head coach for, uh, CCN

Certified Contractors Network, um, kind of bringing you to where you are today.

So tell us a little bit about that story.

Yeah, happy to.

And I have to say, you, me, squiring in seat here.

Not none of that.

Definitely can talk a little bit about my story.

And you know what's interesting?

Uh, I met my stepdad that raised me when I was six years old and he

was a siding contractor, you guys.

And you know, I never heard of home improvements, didn't know anything

about the exteriors business, and had this amazing man come into my life

and literally grew up in the industry.

So as soon as I was old enough that he could put me to work in

the warehouse, I was unloading trucks, sweeping the shop, and.

Literally spent, you know, my teenage years in high school and going to college,

working in our home improvement business.

And it's so funny because my plan was not to be in the home improvement industry.

You know, my, my stepdad, he dropped outta college when he met my mom,

um, and me and my little sister.

And he dropped outta school and his only requirement was I go, I go to college.

He had a 4.0 average who was a great student, and he

college thinking, I'm going into corporate, get a. I fell

in love with this business.

I really did.

I, I hate to say I was learning more in the home improvement industry than

I was at college, but I really was, I, I I real world situations and, you

know, I did go on to get my degree, but never, never left the business.

Just transitioned in and started working.

And so my background in home improvements is.

I've worked in every, every seat in the home improvement company.

Um, you know, Richard Kaler, the founder of CCN, who I was a part of,

uh, later in my life, he talked about the three-legged stool in construction,

production, admin, and administration.

And I've worked in every leg.

You know, I've been an installer.

I've, you know, I've been in, in the office, I've been an in-home

sales professional and I've worked my way up and partner sold.

I bought in and owned the company with my.

I've been in the trenches with you.

I know the challenges, you know, I, I a saying I have is the most well-run

home improvement companies that I know.

They're just organized chaos.

We're dealing with old homes, human beings, and weather.

And no matter how good your systems are, you can't, you get cells cranking and

all of a sudden you've overall production and then something goes wrong in admin.

And so, you know, for me, and we'll, we'll talk a little bit more about how I got to

mindset, but it's a challenging business.

Lots of opportunity.

You know, huge impact in, in home values and the life we provide for,

for our employees and teammates.

But yeah, that, that, that was kind of my story into home improvements.

Um, after spending almost 20 years in the business own owning the business,

um, with my dad, I ran into some challenges, you know, about 2008

when a lot of us in the industry ran into some challenges in the business.

I was dealing with business challenges.

I was dealing some challenges in my personal relationships

and my beautiful mother.

Uh, it was starting the process of, of leaving us from early onset Alzheimer's.

So, um, you know, you know, through that transition I ended up walking

away from the family business.

Um, ended up going through a divorce and through all this

process I didn't know anything else.

I had a business degree, but I'm, I'm literally alive from

the home improvement industry.

So as I was searching for something else, I've been a 10

year member of the Certified Contractors Network Best practices.

Um, did my best to implement 'em in my business.

And the owner, um, Scott Siegel reached out to me and said, Hey, Shawn, I

hear you're looking for something.

You've got a lot of success in our industry.

You've got a lot of experience with our processes.

And, um, offered me a job as a coach.

And it was interesting because I hadn't been an employee in a very long

time, and I was a little bit hesitant.

And again, I was going through these personal challenges at the time.

And so I honestly took the job as a, I'm gonna do this until I see what's next.

And.

Besides loving the home improvement industry, that's what I found.

And then I just love helping people because I, I hopped in,

you know, it was interesting.

Um, I got to work remote, so they're based out of, um, Baltimore area.

I'm in Utah.

They shipped me a voiceover IP phone, a member list, and said,

start calling people Shawn.

Start seeing what you can drum up to help people.

And again, I was doubting myself at the time, you know, I'd

had challenges in my business.

I had, who am I to be helping these people?

And I started get on the phones.

Oh my gosh.

Every question I was asked, I had an answer to.

I dealt with it personally or somebody, you know, in, in, in my

network or my organization had.

And so I just started going to work, helping people, and ended up,

this was from like 2014 to 2019.

Um, I was the lead sales trainer for certified contractors.

I was a head business coach at one time.

I had 70 companies that I was working with and really fell in love with it.

Now the challenge.

I found in it was CCN has best practices.

If you wanna learn how to run your production department, they've got

systems in place that will help you do it.

If you wanna improve your sales, they've got a proven sales

process that if you follow the steps, you'll get better results.

They've got the business planning that Charlie ELL

introduced to the organization.

I went through myself back in 2003 23.

It's one of the best ways for a business owner to plan a budget month

by month, breaking down everything.

Here's where the problem came up, and here's where I got frustrated.

These people are paying money for membership.

They're getting the information, and they're not getting the results.

They're not getting the results.

And so when I ended up leaving CCN, I was on a mission for myself and for the people

I had been working with of what's going on, you know, and, and it's something

I now call the knowing Doing gap.

We know what we need to do.

Why aren't we doing it?

You know what, why is there an implementation gap?

And what I found on my journey was its mindset.

It's the belief system of the individuals that we're plugging into the system.

So hopefully that that's what you wanted from me.

That's a little bit of my background.

Um, through the industry, you know, through coaching

process and then shifting over.

Today, all I coach is mindset.

I literally teach people how to train themselves to think better thoughts so

they can better implement the information they already have to get better results.

And not just in business, but in every area of life.

Wow.

Well that's quite a story of, you know, your migration from in the trenches

into coaching and now what you're doing today, so, so I. Have to ask you.

So was it in, uh, salt Lake City or Utah where you were doing

home improvement years ago.

Yes, we were, uh, my dad and his partner, the,

his partner founded in 1971.

It was a siding window and roofing company.

Yeah.

Glorious.

I mean, again, I, I love, love the business, love the, you know,

impact we had, the money we're able to make in the industry, but yeah.

Do you remember a guy by the name of Hal Scott with nand?

Does that ring a bell at all?

Yes.

Okay.

I used, I used to work with Hal a lot.

We sold, sold a number of metal roofs in Salt Lake City together, so,

Yeah, no, we, we originally were a big Reynolds, um,

aluminum siding.

Right.

And then

when Rand Reynolds, um, merged together, when, whenever that happened, we,

we were the number one, um, producer for Reynolds back in the day and, and

quite time working with those guys.

Good on you.

That's great.

So, so today you call yourself a mindset disrupt.

Um, tell us about that.

What do you do?

Is that, um, is, is that a phrase you came up with on your own or

have other people used that as well?

And, um, how do you work with your clients to help really transform, uh, their lives?

For abundance and freedom, I think are two of the words you use.

Yes.

Well, so, and it's interesting because I, I, I actually went on a,

on a journey looking for a program to help people with behavior.

I, I, I, I, I knew that there was something going on in people's mindset

that was creating the behavior that was blocking them, um, from, from doing that.

So I actually found a gentleman by the name of Bob Proctor.

I dunno if either of you're familiar with Bob Proctor.

Um, he passed away a couple of years ago.

He was in his eighties when I met him.

He was one of the best success coaches in the industry, um, from

Canada, worldwide Global Impact, where I got this information.

But.

The way he talks about the mind is a little deeper than

most people are aware of.

And so as I brought this to our industry, I got a lot of resistance.

People thought I was a new age coach.

Um, I got called woowoo.

Like Shawn's bringing some bullshit.

Like we need practical application.

And so as part of that process, I was working with a marketing guy and he

said, Shawn, you need an expert title.

You need an expert title.

You can't call yourself just a mindset coach.

We need something more specific.

And we went through this whole process and he's the one that came up with

the universal mindset disruptor.

And I'm gonna be honest, talking about mindset.

I thought it was cheesy.

I'm like, bro, I'm not gonna, I'm not gonna call myself.

And he said, you're the mindset coach.

Don't you have some affirmation or something you can do?

And so I started affirming I am the universal mindset disruptor.

And I just started saying that as part of my daily affirmations.

And it's so crazy.

Like all things in mindset, you start building it inside of you.

I started doing calls with my clients and check-ins and I started

hearing the word Shawn, thank you so much for disrupting my thoughts.

Like it literally became a reality.

So yeah, I did.

I did with the marketing guy come up with the term and fully embraced it, and now

the work I do is I help people disrupt pattern program thoughts so they can think

new ones to get new and better results.

Very good.

Well, you know, as you talk about this, and of course I'm pretty old school and

older than you, but you know, I go back to Norman Vincent Peel and the power

of Positive Thinking, and you know what that impact that has on self-image, I.

Tell us a little bit more about, you know, self-image and positive affirmation

and that type of thing, and the impact that, uh, you see it have on people.

So, and going back, you know, Bob Proctor,

my mentor, um, one of the.

Many mentors that I used to get really good at the mindset.

His book was Think and Grow Rich by Napoleon Hill.

And to me

Okay, sure.

that

is the original mindset book.

And it's crazy 'cause it was written in the 1930s and now almost a hundred years

later, the principles he talks about.

There wasn't a lot of science to back the power of auto suggestion and how

much of the subconscious mind, but.

It's, it, it's fact.

And so that's everything in my, and I created a program.

It's, it's a digital 12 modules program to help people better understand the

mind, the power of autosuggestion.

And it's, it's, it's great that you brought up self-image because one of

our modules is all about the self-image.

And it's going back to we don't attract what we want.

We attract who we are.

And if I'm, and, and I've worked with so many contractors that are kind of stuck

at the three to $5 million revenue, gross revenue, and they're trying to get to 10.

And they've got the processes, they've got all the information, and,

and part of the work is the image.

Like, you know, what type of person would you have to be today to

create that growth in your company?

And, and again, the, the program and modules we have help people find that.

One of the things I talk a lot.

Lot about is the, the importance, you know, in business for any leader to

be very introspective and, you know, be able to really look at themselves.

So, um, how does someone determine if they have some works work to

do in terms of mindset or, uh, do you just think everyone does?

I mean, how, how do you figure that out for yourself?

Yeah, and, and that, that's an interesting.

Getting people into the program is how do you, how do you know

if you, you need help there?

And I love that you use the word awareness because it is, for me,

it's all about self-awareness.

The more a aware of my thoughts, my feelings, and how they affect my actions,

that's how I can, can control my results.

And so I do help people from the very beginning, just with awareness

and one of the starting points.

Everything we do in mindset, each one of my clients gets to pick what they want.

They get to set their goals, they get to work on it, but we do

it in a format that we focus on what I call the power trifecta.

Better finances, better health and wellness, both mental and physical

and better relationship with self so we can build better relationships.

And so as I'm meeting with somebody talking about this, I'll usually

just have people rate themselves.

On a scale of one to 10, how are your finances, how is your health and wellness?

It's interesting because there's always a gap there.

You know, nobody ever, hardly ever had anybody give, gimme a 10.

So they gimme a couple ratings and then we just start diving into it.

And again, go a little deeper on it.

The first question I ask is, why is that a 10?

Why is that a 10?

And that's the first dive into this, is you have a lot of people that are

rating themselves a seven out of 10, with a 10 being a limited number for them,

a program set point that for whatever reason, their belief system supports.

So.

That's kinda where we start looking for blind spots, trying to get

people thinking bigger thoughts so they can get better results.

Interesting.

I remember years ago I'm sitting at breakfast with a couple of

mentors of mine and uh, they.

He started talking a lot about wholeness and, you know, this idea of

what it meant to be a whole person.

And, you know, I, I knew what they were talking about.

I mean, I was engaged in the conversation, but I did look at 'em.

I said, what do you mean by wholeness?

Just 'cause I wanted to see how they responded.

And honestly, they both kind of stuttered a lot when I asked that.

But, you know, I, I love what you're saying though, this idea of finances,

you know, health and wellness and relationships and, you know, trying to

be whole and complete in all those areas.

Do you find that some people are, are some of us really good at one or two of

those and we suck at the other one or two, or do we usually suck at all of them?

Usually, and it's interesting and, and it was, I

guess it was an intuitive thought because when I came up with this

idea of the power trifecta, I put money at the top of the triangle.

But that's where most people's focus is, especially in business.

And so what I do find is most people have a pretty lopsided, I mean tall,

skinny triangle where even if the money's not where they want it to be,

it's where most of their focus is.

And if you think about it, if I'm neglecting my health and wellness, and

I'm neglecting my relationship with self.

What suffers.

And a lot of the small business owners, especially that I work with,

their family sacrificing time, their health and wellness is sacrificing

because they're so busy and stressed out, they're not eating healthy.

So I, I do find a lot of people, the focus has been, and that's the

first awareness, is get 'em to spread that around and put some intention.

And it's crazy 'cause I've seen people work on the base, you know,

you get in better shape, you start feeling better about yourself,

you start loving yourself more.

Whether it's a sales rep or an owner or a high level leader.

When those two legs increase and we raise the score and we raise the set point,

the money always ends up following it.

Interesting.

Yeah.

And, and one thing just, just for listeners to think about, um, you

know, we're programs from birth.

To work outside in, to respond to the outside world.

You know, as a small child, you go outside, it's cold, you're

responding to the cold, and, and you're gonna put a coat on, right?

Or go inside and grab something.

And everything we hear on the outside we're told.

So we learn to be reactive on the outside.

And it's interesting because when you get into a deep level of mindset, some of the

people that aren't getting the results, they're taking the action on the outside.

They're going to work every day.

They're running sales appointments, they're doing the work, and kind

of this idea of of of wholeness.

If you're doing the work on the outside, but you're not doing

any work introspectively on the inside, even if you have success,

you end up with hollow success.

You know, I, I kinda make the joke of the trust fund kid

crying in his Lamborghini, right?

The money's not a problem, but the purpose and in the sense of

what's going on on the inside.

And so everything we do in mindset, in my program, inner

Blueprint is focused on you.

You know, when you think of the trifecta.

I will tell people that when you look at your money, you look at your health

and wellness, and you look at your relationships, they're all mirrors of you.

And you know, if I'm wearing a black shirt today, if I brushing my teeth this

morning, if I spilled white toothpaste on my shirt, would I rub the mirror to try

to change it or would I change the shirt?

I've changed the shirt, Right.

That's kind of this, this awareness introspect is so many people are so busy

taking the action that we're programmed from birth to do, to fix their money.

That's rubbing a mirror

to fix health and wellness.

Taking more action without the right belief.

And so everything that we do starts with you.

Starts what are you thinking about the situation?

What's a program pattern belief in this situation?

And how would thinking something different and opening your mind and

expanding it help you from the inside out, create a better result in your life.

Yeah, I think it's kind of interesting you had said, you know,

your personal story 2008, 2009 was kind of a critical period where, you

know, a lot of stuff just kind of fell apart and that was the world back then.

Um.

Hard to imagine, but there's probably a lot of people listening who don't recall

2008, 2009 'cause they were too young.

But you know, did you find that, you know, we go through those times

and you know, I think we're in.

Martha, we're in them, one of them right now.

I mean, you know, there's just a lot of uncertainty, a lot of, um, high stress,

um, you know, margins sometimes might be tight on certain projects, of course

for several years in construction.

We've talked about the tight labor market.

Um, not quite sure where I'm going with this, but do you find that,

you know, those times of stress in one of those areas just kinda

weighs on everything for folks?

It weighs on things and it actually triggers what's inside of people.

And you know, going a little bit deeper into the mindset, you proc.

Mom's arms.

I was perfect, right?

I didn't know what to believe about money.

I didn't know what food to eat.

I didn't know.

And that all got programmed into me.

Well, still did a bunch of other things like my, my biological father left.

Me and my mom were on welfare.

That's a scarcity.

And the way we get programmed, any belief is really simple.

One of two ways.

Hearing something over and over until it becomes a belief or an emotional event.

And so you take somebody like me that already had some scarcity by emotional

events as a child programmed into me.

It got to a point where I was really good when oh 8, 0 0 8 hit that triggered

inside of me some programming that went all the way back to childhood.

So, so we do, we do see that, and that's one of the big things I work,

I, we call it scarcity mindset.

Every single person has some level of scarcity, whether it be not

enough time, not enough money, or sometimes it's lacking self.

Not enough of me.

I'm not enough.

I've done everything I can and it's still not enough.

And so that's really what we work on.

And it was interesting because.

When I went through oh eight and I got my ass kicked, it triggered that

scarcity and I went into defense mode and didn't do a very good job.

I started coaching this material in February, 2020, just coming outta my

scarcity mindset, and I, I had 10 contractors in my first group and they

all wanted to cancel at some level.

COVID hits everyone's freaking out, and I

have to dig deep first for myself and say, Shawn.

This isn't a eight.

This isn't something from your childhood.

This is an unknown, a new situation.

You're different, your business is different, your finance.

But that had to be like a logical, not emotional conversation.

And then with my clients calling 'em up and saying, Hey,

maybe this is an opportunity.

And it's funny 'cause I didn't have a crystal ball, but as

anybody in the industry knows, COVID was actually as challenged.

It was in so many areas of life.

It was great for the home improvement industry.

And my group of contractors that started with me, almost all of

'em are still with me today.

And they thrived.

They had, you know, a couple of the best years.

But it was, like you said, taking this event that triggers people and looking

inside and saying, what's my trigger here?

And then asking myself, is that true or real?

And most of the time it's not.

One of the interesting things about human mind.

And again, I don't wanna go too deep, but everything I teach is based on science,

but the human mind has not evolved in thousands of years of existence.

Our human mind today is very similar to prehistoric mind, right?

And the one thing that has not changed at all is the fight or flight.

And it's always, you know, the mind's job is two things.

Keep you efficient and keep you alive, keep you safe.

And so if you think about it without us thinking about it, I just said think

about it, but we're not thinking about it.

That thing, chirps.

A challenging event hits.

It's, it's chirping, saying, get ready to fight or flight.

Something Here, an analogy I use, you know, I drive an SUV uh, Todd, and it

has a warning system, and every morning when I back outta my garage, take my

daughter to school, it beeps at me.

I let it beep because to me, it's my little reminder that my mind is gonna

do that to me all day, every day, and instead of letting it trigger

me, I thank you for the morning.

And again, this is all about awareness, right?

In the moment it's harder to do.

Something happens and you're seeing red and pissed off.

It's that pause saying, okay, thanks for triggering someone inside of me.

Is there real danger here?

And again, the world we live in, most of us aren't in real danger any of

the time, but we still respond with that old mind of fight or flight.

You know, my, my business owners I work with, they get a text

message from an installer that feels like a tiger attack, right?

The difference is they're sitting in their truck and they're

locking that stress in and like.

This is the awareness.

If I gotta do something with this, maybe I gotta get outside and walk

around for a few minutes, take some breath, process it, and then instead

of reacting and freaking out, I can respond from a, a more powerful position.

Yeah.

And I love that response from a more powerful position.

Um, so, you know, I, I touched on earlier, I mean, one of the big

topics in construction for a number of years has been the labor shortage.

And, um, of course it's, it's impacted about every industry at this point, but.

How does that business leaders or managers or owners, whatever your position may

be, how does you know their mindset affect their ability to attract, to

retain, to train, uh, a good team?

I.

And it goes back and again, I mean it's, it's a whole process program,

but it's really doing some work with awareness and even some reprogramming.

And one of the big phrases, it's kind of a catchphrase in, in Mastermind.

Mindset.

Mindset is, everything in life is always happening for me, not to me.

And so when we take that mentality, labor shortage, you know, guys that

are stuck in this happening to me in somewhat of scarcity, they're stuck

in not finding solutions and just this is what we have to deal with.

And they spend too much time just dealing with the problem where somebody who's

done some work on themselves and they're saying, okay, this is a situation.

It's not good, it's not bad.

It just is.

How do I make it better?

They're more proactive in trying some different things, going to trade

schools, you know, looking for other ways to attract people to the industry.

And it's, you know, same thing, you know, recently a couple of my, you

know, top companies, you know, record years last year, they lost some top

people, you know, one, one that one had a, had a sales leader and his

son, you know, responsible for over 3 million in revenue in the company.

Just leave to go start their own company.

We just, we actually just recorded an episode of my podcast with him because he

said three years ago before the mindset work, he'd be freaking out right now.

He'd be pissed off, he'd be in negativity and he's literally obviously

not happy about it, but he's already looking, okay, what's our next?

And you know, anybody who's ever lost a key person, it hurts.

Then usually you find somebody in something that works out better, but

it's the awareness to grab that energy now instead of suffering misery for

six months while you power through it.

And again, that's the difference is going back to, you know, I can't control other

people, I can't control other events.

The only thing I control is my thoughts and my feelings, and the better job I do

of managing that on a daily basis, and this even goes back to the wholeness,

you know, I'm able to create more peace, presence and daily happiness.

I just have it and I do have, and we can talk about it.

I recommend a daily mindset ritual for everybody.

You know, anybody that works with me, it's 30 minutes a day.

It's 15 minutes of good material.

If you're in my program, you listen to my material.

If not, find something on the mind, whether it be Jonas Benza,

um, Bob Proctor, Bruce Lipton.

Just something about understanding the mind 15 minutes a day.

Five minutes of focus on your goal, five minutes of affirmation statements,

screen, the version of you you wanna bring, and then five minutes on gratitude.

And that's, gratitude is like the superpower in mindset and in in

creating things you want in your life.

You can't get anything until you're grateful for what you already have.

Yeah.

Wow.

Yeah, that's that right there was worth the time of anyone's spend

listening to this episode, so thank you.

Well, if I can add to that free takeaway, go, go to YouTube.

And type in Brother David.

A grateful day.

It's a five minute meditation.

I listen to it every day for five years, starting when I was going

through my most challenging times.

And, you know, we wanna be grateful.

We try to be grateful.

Well, just like anything, I program that into my mind every single day for years.

I, I go to gratitude.

A challenge comes up, gratitude, a celebration comes up, gratitude.

And again, I, I've.

It automatic by, by the programming.

I'm glad you kind of mentioned that.

Maybe watching that will help answer my question.

But you know, I've, I've always struggled with the gratitude part of that.

Um, you know, I've had journals where I write what I'm thankful

for, grateful for, but it's always felt very surface level to me.

Um, does that video.

Kind of maybe go a little deeper into that.

Okay.

Earlier this year, I released my own.

So you can also find a

new day by Shawn Feurer on

YouTube.

It's a little bit longer, but it's the same energy.

I kind of made it.

Brother David's is a little slower.

Mine's a little higher paced, so if you listen to the morning,

mine's gonna give you more energy.

But let me just share the premise, Ryan, because it does help with it, because

Brother David, he's an Austrian monk.

His practice on gratitude is that today is a gift.

everybody woke up this morning.

So if you approach every day with today's a gift, and I've kind of rabbit holed from

listening to him, but what if yesterday I wasn't living in this life and even if I'm

not in a good situation, which I wasn't, I was living in my sister's basement,

starting my consulting business, right?

I was, I was waking up saying I was grateful.

I'm like, I'm not grateful for this shit.

I lost my big house.

I'm single again.

Right?

But going to someone, and if you don't have a situation, somebody else, I

mean there, there are kids on this.

And so that's how he creates a presence is wake up today and what do you have?

You know, when I go back to my challenging times now, you know, I wake up now in

a beautiful home with my new wife, my bonus daughters, and successful business.

I still remember what it feels like to be broke, sticking all alone.

So this morning, because I'm doing Brother David's a grateful day.

What if yesterday I was living my sister's basement and I woke up in this life?

I would have sincere gratitude.

I'd be happy for the faucet with drinkable water.

I'd be happy for the, the sun rising.

And it's just really bringing presents that today is a gift.

And, um, you know, my new day meditation that I created, it's

also, it's a brand new day.

Today's May 21st, 2025.

Nobody's experienced today.

And the energy of opening a Christmas present, it's brand new.

I've never, I've never had this before.

So that's the first pillar.

And then the second pillar is tomorrow is not promised.

You know, I don't know that I'm gonna wake up tomorrow.

There are people that didn't wake up today.

And so with Brother David, five minutes, it just gives you real presence to

today's a new day, it's your first day, and it could also be your last.

And no matter what I'm dealing with, if I start every day in just that

presence, being grateful for the little things and bring that into the day,

it helps me handle all the challenges.

'cause again, for the most part, most of this.

The challenges we deal with aren't real challenges compared, you know, in, in

my work I've got some people through, I mean, I had one of my, my long-term

clients lose his wife of 42 years last fall, three minutes from their house.

And you wanna talk about a challenging situation for an individual

and hard to find gratitude.

And, you know, I actually, he, he called me yesterday 'cause he's, he's still

walking through the aftermath of that.

But I've watched him with this daily presence on gratitude with the mindset.

I mean, he's 62 years old and he

is like, Shawn, this is hard.

I'm grieving, but I, I'm 62 years old.

I gotta build my next 20 years.

I've gotta find something.

And he's kind of using his wife's passing to try to create a foundation and create

some motivation as he builds his next.

But I'm that answer to you.

But that's, that's, that's how I take it from a surface level.

Oh, I'm grateful for this and I'm grateful to this.

It's like, no, go a level deeper and be like, you know, I am really grateful.

'cause not everybody has what I have and even when we're not where we wanna be.

95% of our population in the United States lives better than most of the worlds.

Right.

Putting that in perspective, and that's where it takes a, for me,

an Austrian monk to that because I experienced, I grew up in Utah, right.

I've always had water.

I what it's like to be thirsty all the

Right.

Awesome.

Thank you for sharing that.

Yeah.

Good.

Stuff.

We'll make sure we get some, uh, notes or links to those things

in the show notes as well.

Well, tell us a little bit about your podcast.

I know that that's, uh, you're impacting a lot of lives there.

Tell us, uh, what you're doing through that.

Yeah, so I've got, it's called the Inner Blueprint.

That's the name of my mindset program.

That's the name of our podcast.

And every episode it's, it's, you know, my focus is in the home improvement

industry, but I always say with my ripple effect, I wanna help more people.

But we have a lot of guests.

In the industry.

Charlie Ell, who was on your guys' show, he was, he was on my show.

And you know, a lot, a lot of the guests are in my program and they're

sharing their journey, you know, and it is interesting, you know, this

isn't a knock on business process, but I've worked with a lot of CCN

members that had the best processes for 10 years, for 15 years, and they

were just stuck, get a better mindset.

That same system, same process.

All of a sudden starts skyrocketing.

So a lot, a lot of the guests I have on are people that are

talking about, you know, the wind.

I have, I have a couple brothers in Chicago that, um, 70-year-old

family roofing business.

I met 'em in 2014 when I was working for CCN.

They've been with me for almost a decade.

And, um, through mindset work, through using best practices, you know, they're

probably on pace to do 25 million this year after 70 years of three to 5 million.

And it, it took some time, but it was adding this piece of

mindset to all the good process.

And again, I can't, I take this much credit for what they've done.

These, these brothers have worked their asses off.

They've innovated, they've changed product lines, but they have some of the best

mindset of anybody I've ever worked with.

And it's because they've been aware and intentional on it.

Tell us what your relationship or looks

like with your clients.

I mean, what does that look like for someone to engage you and, and,

uh, start to, uh, use your coaching?

Yeah, so, so the way we've set it up, um, it, it,

it's a group co coaching program.

Um, I, I don't have a bunch of employees.

I, I am the mindset coach and so I have, my core group is a men's

group with business owners in the home improvement industry.

So if somebody reaches out and they wanna join.

And I do have a women's group.

The women's group is a little bit more mixed.

We've got a lot of different positions in the home improvement industry, but if they

reach out to me, we do a discovery call.

I do off offer a free behavioral analysis, which is kinda kinda

like a disc and motivators.

Um, start the conversation, give 'em some value.

But if they like it, um, we invite 'em to join the Mastermind.

Um, they become a, a member of the group and they get access to the

12 modules of Vendor Blueprint.

And then the 12 modules, we go through 'em three times a year.

We have a weekly call, um, where we work on the lesson.

We have a second call a week.

That's a bonus call for networking and supporting each other.

And, you know, again, I have guys that get on the same call for

almost five years, since, since we started the program in 2020.

And it's interesting, you know, some people are like, I'm gonna listen

to the material, gonna do the.

The material doesn't change, but you do.

And so every time you're into a round doing the work and, and

the modules are very specific.

I, I dunno if you guys are familiar with EOS, but we are an EOS

company and we do have our proven process in running the business.

We've got our proven process with this program, and modules one through eight.

Module one is, what do you want?

Now, what do you think you can have?

But what do you really want?

Getting people to stretch.

And then we go step by step, working on the paradigms, the programs,

the self image, the fears that come up to module eight, which

is what do, what do you believe?

And we're trying to take people from something they really want to

have no idea how they're gonna do it, to believe in it's possible.

So that, that's kinda what the program looks like.

Um, you know.

Well, we'll ask you for this again later, but uh, since

we've touched on it, how can folks, uh, best enga engage with you?

You know, probably the best way to get ahold of me is, um, go

to my website and just fill out a contact

form.

It's Shawn Feurer.com.

Um, they can also send me an

email.

It's coach@ShawnFeurer.com and it's

S-H-A-W-N-F-E-U-R-E r.com.

Um, but.

Again, I love helping people.

I, I can't sell this material, so I don't, you know, I, I'm a sales trainer.

I know how to close in the house, but I, when I first started

this, I closed some people.

If you are not open and willing to do the work, I don't wanna set you up

for failure and I don't wanna set me.

So I'm, I have lots of conversations.

We dive into the behavioral profile that I offer for free, and then if

the client sees a possibility of value, you get opt, opt to buy in.

So if you're listening and thinking.

I'm not gonna try to sell you anything.

I, I'll do a little bit of an assessment, we'll do a little bit of strategy on

mindset, and if you see some value there, I'll give you an opportunity to join.

But that's that.

I always, you know, one of our, one of our modules, impression of increase, right?

Trying to leave everybody we meet, and I teach this to interim sales reps,

whether you get the job or not, leave that customer with some more information to

make a better decision about insurance, about liability, about the things.

And so when somebody.

I will give you some value in that 45 minute to an

I could, I could tell that already.

Uh, the value you provide here in 25 minutes has been amazing.

Um, so before we close out and we're kind of close to the end of our time.

Here.

But, uh, before we close out, is there anything, uh, that you haven't

had a chance to share today that you wanted to be sure to share?

yeah.

Modules one through eight are all about the process.

And it does take some work, some daily work.

But, um, one of the, one of the supporting modules is about how do you show up and

it takes time to reprogram your behavior.

But with awareness in moments, we can choose to show up differently.

And I actually use, it's a mathematical equation to stay

in control in any situation.

And it's E plus R equals o. And I actually learned this from Jack Canfield.

I dunno if you guys are familiar with the Chicken Soup

for so author, but I actually mentored after Bob Proctor passed away.

Um, I reached out and I started working with Jack and I actually

got the opportunity to run a couple of retreats with Jack Canfield.

But this is the biggest takeaway I got from Jack.

So the E stands for the events in life.

I spent 40 years of my life trying to control events.

We can't control.

I don't control the economy.

I don't control other people.

I don't control the weather, right?

These are the events in life that happen.

And so E plus articles are as an awareness that the events are gonna happen.

The R is either the reaction or the response, and that

creates the oh, the outcome.

And so people that I work with, every single one, in fact, two

of them have a tattooed on 'em.

You guys.

That's how impactful e plus articles has been, but it's in

every moment I have a choice to.

Or to pause and respond.

And if I respond, I don't control the event, but I get to control how that

event affects me and the outcome I create.

You know, losing a key employee, that's an event.

Are you gonna stew on it and, and go sue 'em and a bunch of negative

energy and drag out six months?

Are you gonna respond and move on and replace them?

Traffic road range.

You know, I, I'm the fighter of road range.

It doesn't do any good.

You know, here in Salt Lake City over the last year, we've got a couple young

fathers get killed because of road range.

That's the worst thing in the world.

If somebody cuts me off, I just assume they've got an emergency that's

more important than them being safe.

And let it go.

Let it go.

That was the event.

I respond by telling myself whatever I need to, to keep me

from that doesn't affect me.

You know,

Yeah.

Right.

Good stuff.

Thank you so much.

Well, before we close out, I wanna ask if you're willing to participate in something

we call our rapid fire questions.

These are seven questions we ask, different guests, different questions.

You have no idea.

We're gonna ask, um, what's your response?

Are you willing to try rapid fire questions?

I'm squirming.

Okay,

No.

well.

Let's do it, Ryan.

I'll let you ask the first one.

All right.

Question number one.

What is a product or service you've acquired recently that was kind

of a disruption in your life?

Something that was a, you know, a game changer for you.

Any, anybody listening, you know, like CCN has really good practices

on how to sell, how to run, but EOS to me is a game changer for business.

It helps you, um, build a, a true accountability chart.

Build level 10 meetings that will move the needle on your business

and, um, it will disrupt it.

You know, I'm a small company, bigger companies, we see leadership

teams get, get changed up, but.

Question number two, coffee, energy drink, or neither to

help you power through a long day.

I use my affirmations, man.

Yeah, I, I, I do like coffee.

I don't do it daily because I, I don't like having addiction to caffeine,

but I do love a good cup of cup, good cup of coffee, and a sunrise.

That's my favorite.

There you go.

you tried mushroom coffee?

Yes, I have tried it.

I prefer traditional coffee.

I, I hated it when I tried it.

I thought it tasted terrible.

I, I think it could be worse.

I can, I can stomach

Yeah,

I kind of seriously thought about trying the monkey poop coffee

when I tried the mushroom coffee.

'cause I thought that can't be any worse.

Is that a thing?

Oh, it is?

Yeah.

So, so they, they, these monkeys eat the coffee pods and then they poop.

And as they collect the poop and they make coffee out of the

no, I'm out.

it can't be worse than mushrooms.

Oh boy.

All right.

Uh, question number three.

What is a mindset trap that tyd business owners.

I'm just gonna say scarcity mindset.

The scarcity mind.

It's, you know, you know, in, in home improvement specifically,

because that's where I work.

That's the number one thing I see hold people back, is just scarcity.

They can't see the abundance, whether it be time, people, money.

It's, it's a scarcity mindset.

You know, it's interesting, so I've been

debating whether to share this.

Uh, you had mentioned that you'd lost your own mother to, uh, dementia.

Well, my.

Other is advanced in years, but we're starting to deal with it.

And, uh, she grew up toward the end of the depression.

I mean, she heard a lot of depression stories and, uh, so I'm going

through her house and, uh, you know, she's like, oh, Todd, I, I

need some more of those crackers I like, and I need some more of this.

And I, and you know, I I, Bob, you got five boxes right now.

She is literally still using toilet paper that she had stored up during COVID.

And so that scarcity mindset is a real thing.

And, and you're right, that stuff is impacted by things from our childhood so

Yeah, it, I mean, this generation.

My grandparents were great depression, and they, they had a storage thing,

just like you say, my grandma had five to 10 of everything, and if they got

below five, they were freaking out.

And then that rolled over to my mom.

And I find myself, I, I mean, I actually like to have two of everything I do.

I, I don't wanna go in my cabinet and be out of it, but that is, they still

programming that comes into, into play.

And I'm sorry, I'm sorry to hear about your mom.

I know

that's the most challenging thing is to have a beautiful person you care about.

We're talking about mindset today.

I mean, my mom was 63 when we lost her.

She was perfectly healthy, man.

No, I mean,

perfect heart, perfect health.

And she just lost her mind.

And that to me, you wanna talk about mind mindset.

That was one of the most challenging things that I've ever dealt with.

So my heart goes out to you.

It's so hard when they can't remember things and the

frustration that creates in them.

It's,

Yeah.

it's definitely a challenge.

It's tough to watch, that's for sure.

That's for sure.

Well, thank you.

Uh, okay.

Question number four.

If you could instantly master any skill, what skill would you choose to master?

I.

Playing the, playing the guitar.

Actually, I dunno.

I, I have, I have four, four adult children that are musicians and, uh,

my bonus daughter, I got her playing the guitar and I've been taking

lessons for 10 years, you guys.

And I, I just can't master that.

I just wanna be able to play and sing and make some good music.

So that's, that's what I.

I'm, I'm with you there.

I've gone through phases where I've bought a guitar and tried

to learn how to play it and just doesn't jive with me real well, so,

I'm, I'm lefthand

and my, my guitar become a good friend.

I actually, when I challenges.

'cause the self-confidence a young kid gets when they can play an instrument is

amazing.

But long story short,

he's like, Shawn, don't get

a lefthanded guitar.

Let's just do a righthand.

So after 10 years of me doing a right handed, he is like, I think

we probably shoulda had you do a lefthanded, because it's something

with my coordination, my right hand,

I, I don't know that I would trust them as a teacher.

I.

right.

All right.

Um, next question.

Favorite movie that you'd be willing to watch?

Numerous times I.

With Kilmer.

He talked about, you know, less tv, less and, and this was

year, this is like a decade ago.

So I don't watch much TV unless it's a documentary, um, or a, um, something

that I'm gonna gain some value from.

But I could watch some tombstone over and over.

Next question, what is a memorable or a favorite

smell from your childhood?

Oh, Folgers Coffee at my grandma and grandpa's house,

waking up to the smell of my Folgers.

I.

Final question.

We'll kind of wrap up here with a little bit more of a serious question.

What, what do you want to be remembered for at the end of your days?

I.

I wanna, I wanna be remembered for the impact

I've had on people's lives.

You know, my, my mentor Bob Proctor, when he passed away a couple years

ago, I, I went to his YouTube channel and they had a memorial up.

And the work I do has impact.

Like, I don't just help people in their business.

Like I shared, I help people walk through death and divorce and challenge.

And when I was looking at Bob's.

The comments and the comments and the comments.

I just sta literally stared at that screen and said that that's what I want.

I, I want to have had a big enough ripple effect of impact with my work that when

my time here is done, I've left Atlassian impression of, and again, you mentioned

earlier, so my, my focus with people in those three areas, I wanna help people

create freedom, abundance, fun, and love, and that's what I wanna be remembered for.

Doesn't any better than that?

Good answer.

Thank you.

Well, I have to reveal that we all got in our challenge words.

I actually didn't say that at the beginning of the show, but most of

our guests, or most of our audience, I think, is familiar with our

challenge word thing that we do.

So, uh, we each had a word.

We were challenged to work into the conversation.

We all got

him in.

Uh, Shawn, your word

was.

Squirm.

Squirm did a good job, Ryan, you had.

Disruption.

Worked it in there.

Well, and I had migration.

I thought I was gonna have to use migratory, but I used

migration as I was supposed to.

So good stuff.

So kudos to

everybody.

Well, Shawn, thank you

again for your time today.

Um, for those, uh, remind us again for those who want to learn more,

wanna get in touch with you, what are great ways for them to do that?

And I know you've got a strong presence on LinkedIn, so I'll

give a shout out to that also.

You can find me on any social media, um, link,

LinkedIn, Instagram, Facebook, and it, it's interesting, uh, I'm the

Universal Mindset disruptor, but I'm

the only, Shawn Feurer.

Feurer

is a very rare, rare last name, and so if you

look for Shawn Feurer online,

you're only gonna find me.

That's, I've done a lot of research trying to

find another Shawn Feurer, and

I haven't, I haven't found one yet.

So if you, there is a challenge.

If you find another software, lemme know.

But.

All, all my information from my website to my social medias, but if you

wanna get direct, just go to send an

email to coach@ShawnFeurer.com.

Cool.

And

some people have to spell either their first or their

last name, but you gotta gotta spell both of 'em for everybody,

are there three ways

to spell Shawn and Feurer?

I, I tell you, growing up, I have a paradigm about my last name.

You got butchered over the Intercom Middle School so many

Oh, I can't imagine.

have so many goofy nicknames from my high school friends.

Well, good stuff.

Well, thank you again for joining us.

This has been a great conversation.

I know our audience is gonna enjoy it, so

thank you, Shawn.

Well, can

I, can I, and again, I, I am the, I am the gratitude guy with mindset,

but I just wanna say thanks to you guys for allowing me to speak on your platform.

Again, my goal is to have that impact and hopefully somebody listening

today had some, had some impact.

And thanks for making it fun.

I actually, you're giving me some ideas for my podcast.

I love the questions.

I love the, the words that has a little bit of fun to the conversation too.

So thanks for that.

We try.

Thank you.

And thank you to our audience for tuning into this episode

of Construction Disruption with

Mindshift Coach Shawn Feurer.

Please

watch for future episodes of our podcast.

We'll always have great guests.

Don't forget to leave a review or, uh, give us a thumbs

up, whatever that might be.

Be until the next time we're together though.

Keep on disrupting, keep on challenging, uh, the world around you to make things

better and to do things in better ways.

And don't forget, most of all, to have a positive impact on everyone you encounter.

Make them smile, encourage them.

Simple yet powerful things you can do to change the lives of others.

So God bless and take care.

This is Isaiah Industry signing off until the next episode

of Construction Disruption.